With a career dedicated to entertainment experiences and the technology that fuels them, Norma Garcia has drawn upon her extensive foundation and passion for Film, Broadcast, Theatrical Exhibition, and Cinema Technology, and in both the United States and abroad. Driving early success in the strategy and marketing of top titles at Paramount Pictures, Norma later transitioned to Lucasfilm Ltd. in San Francisco to become their Head of International Marketing, where her multifaceted position included the strategic oversight of the Star Wars and Indiana Jones franchises across global markets, along with the marketing and distribution of the Emmy® Award-Winning series Star Wars: The Clone Wars, and the launch of George Lucas’ NAACP Image Award-Winning biopic Red Tails. Norma joined Dolby Laboratories where she led marketing efforts and a global team of over 40 to support next-level-technology PLF game-changer Dolby Cinema through their opening over 100 sites worldwide. She later transitioned to THX Ltd., where she oversaw premium cinema experiences, including the launch of THX Ultimate Cinema and its first site launch at the historic Regency Westwood Village Theatre in Los Angeles.Reaching beyond her career as a consummate motivator and mentor, Norma continually seeks opportunities to empower others and serves as a mentor of Women in Exhibition, UNIC Women’s Cinema Leadership Program and Women in Tech. She was the Founder of the Latino Employee Network MUNDO under Dolby’s Diversity and Inclusion program and the Founder of #WomenCOLLAB, a resource-sharing association connecting female entertainment and tech professionals in the Bay Area with the mission statement “We Rise by Lifting Others.” She currently sits on the Board of Directors of The Poppy Jasper International Film Festival and serves on the Advisory Board for Women in Consumer Technology.Awards2024: Top Influential Latino in Media (Imagen Foundation)2024: Top 50 Women Leaders of San Francisco (Women We Admire)2024: Icon Award (The Poppy Jasper International Film Festival)2023: Inspiration Award (Women in Consumer Technology)2023: Top 50 Women Leaders of San Francisco. (Women We Admire)2021 & 2020: Top 50 Women in Global Cinema. (Celluloid Junkie)
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Ceo, Co-FounderNrj Media GroupSan Francisco, Ca, Us
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Television Academy MemberAcademy Of Television Arts & Sciences Sep 2024 - PresentNorth Hollywood, Ca, Us -
Ceo, Co-FounderNrj Media Group Jan 2024 - PresentProduced and co-hosted MOVIES WITH… Podcast; available on Apple, Spotify, Amazon Music and all other streaming platforms. www.nrjmediagroup.com/podcasts/MOVIES WITH... is a podcast hosted by two entertainment and technology industry veterans; passionate film lovers who use the power of movies to recall transformative events. Intended for aspiring creatives and true movie lovers alike, our candid discussions with major filmmakers, rising artists and other celebrity guests inspire conversations across generations, motivate audiences to follow their passions and demystify the filmmaking process. Each guest also shares how they “pay it forward,” detailing a favorite charitable organization or program, encouraging strangers to help one another and give back.
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Advisory Board MemberWomen In Consumer Technology (Women In Ct) Feb 2023 - PresentHollywood, Ca, Us -
Board MemberPoppy Jasper International Film Festival Sep 2022 - PresentMorgan Hill, California , Us -
Advisor - Mill Valley Film Festival, Mind The GapCalifornia Film Institute Jun 2021 - PresentSan Rafael, Ca, Us -
Vice President Of MarketingKaleidescape Nov 2020 - Dec 2023Mountain View, California, UsKaleidescape elevates every component in your theater with higher fidelity source material for the ultimate cinematic experience. -
Head Of Industry And Cinema MarketingThx Ltd. Feb 2018 - Nov 2020San Francisco, Ca, UsDeveloped the brand and identity of company’s new Premium Large Format, THX Ultimate Cinema - dual 4K Barco laser projectors, immersive sound and remastered content. Created brand architecture, digital strategy, and consumer journey mapping. Oversaw Cinema Marketing and Entertainment Technology Partners for both B2B and B2C businesses including; Film Marketing, Cinema/esports with Razer, Hollywood Studio Relations (Disney, WB, Sony, Paramount Pictures, Universal), Filmmakers and Global Cinema Exhibitors. Member of the Executive Team; report to CEOClosed and launched first Premium Large Format brand, THX Ultimate Cinema, at the historic Regency Westwood Village Theatre near Hollywood, California.2019 CinemaCon Panelist, “Moviegoers Journey; Creating Premium Experiences”About THX:Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past 35 years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems and live entertainment. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist’s vision is truthfully delivered to audiences worldwide. -
Director, Dolby Cinema Integrated Marketing - WorldwideDolby Laboratories Oct 2016 - Oct 2017San Francisco, California, UsOversaw the integrated marketing of Dolby Cinema; created immersive consumer experiences to drive trial and demand. Drove content strategy, financial decisions and reporting to C-Suite executives; made fit for business decisions across consumer branding, film marketing, exhibitor partnerships, consumer insights and digital. Responsible for marketing objectives and P&L goals. Led a 40+ cross-functional team. Presented at trade shows such as CinemaCon, CineEurope, and CineAsia.About Dolby Cinema:Dolby Cinema is a cinematic Premium Large Format brand that includes Dolby Vision, the company's high dynamic range laser-projection system; and Dolby Atmos, immersive object-based surround sound. 114 Locations: US, China, and Europe - announced partnership with Les Cinemas Gaunt Pathe in France and Netherlands. -
Founder & Leader, Mundo, The Latino Employee Network At DolbyDolby Laboratories Oct 2016 - Oct 2017San Francisco, California, UsLeadership role within Diversity and Inclusion Team. Created Dolby's first Latino Employee Network, MUNDO. Mission: elevate, empower, and inspire the success of the Latino community at Dolby; cultivate diversity within the technology sector and promote STEM. Speaker at AIM High events; middle school education program from the Bay Area.
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PrincipalNorma Garcia-Muro Consulting May 2014 - Sep 2016Helped companies break into immersive technologies and launch new business initiatives. Clients: + ITVS and Independent Lens (Emmy awarding-winning documentaries)+ SugarCube Animation + The Walt Disney Family Museum + Robot Chicken + Ideas United/Campus MovieFest Hollywood + Kindlandia + Muro Vineyard (owner)
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Head Of International MarketingLucasfilm Mar 2008 - Feb 2012San Francisco, Ca, UsOversaw/staffed the newly created international marketing department and developed Film, Television, DVD/Blu-Ray marketing strategies and managed B2B partnerships. Led co-marketing initiatives across all business lines (licensing, games, digital). Presented at trade events; CES, Screen Singapore, CineEurope, NAPTE, MIPCOM, CinemaCon. Responsible for branding and product launches of franchise products. Key liaison with film studios and Int'l offices; Twentieth Century Fox, Warner Bros. and Paramount Pictures. Presented marketing campaigns to George Lucas and Rick McCallum.Film: Led the successful theatrical marketing campaign of RED TAILS in North America; #2 opening weekend with box office results of $19.1 million to become Fox’s biggest Q1 non-franchise opening film since RIO. Initiated foreign strategic planning of STAR WARS: THE PHANTOM MENACE in 3D; generated 58% of WW box office receipts. Launched STAR WARS: THE CLONE WARS, ranked #3 opening weekend; INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL, ranked #1 opening weekend.TV: Launched four seasons of STAR WARS: THE CLONE WARS animated television series in over 60 markets on network television; achieving top ratings in key markets with record number toy sales.Worked closely with global TV broadcasters on first run broadcast and re-airing strategies of STAR WARS live action films, STAR WARS documentaries and INDIANA JONES.DVD: Drove strategic planning of STAR WARS: THE COMPLETE SAGA; #1 Blu-ray box set of all time. Launched four seasons of STAR WARS: THE CLONE WARS. Negotiated bundle deals with CE partners. -
Director, International MarketingParamount Pictures Jan 1996 - Aug 2007Los Angeles, Ca, UsManaged business, creative and financial plans for a broad range of theatrical/Blu-ray/DVD releases such as THE GODFATHER, INDIANA JONES, TRANSFORMERS, WAR OF THE WORLDS, MISSION IMPOSSIBLE 3, and DREAMGIRLS as well as smaller television titles such as SEX AND THE CITY. Drove marketing, content, B2B partnerships and digital strategies for 12 international subsidiary markets and 32 licensees. Hired and mentored 6 Product Managers.Presented global launch plans to Tom Cruise and Paula Wagner, Steven Spielberg, Lucasfilm, DreamWorks, HBO, and CBS.
Norma Garcia Education Details
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California State Polytechnic University-PomonaGeneral -
École Nationale Supérieure Des Beaux-Arts - Paris, France
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Ar/Vr Academy, San FranciscoVirtual Reality
Frequently Asked Questions about Norma Garcia
What company does Norma Garcia work for?
Norma Garcia works for Nrj Media Group
What is Norma Garcia's role at the current company?
Norma Garcia's current role is CEO, Co-Founder.
What schools did Norma Garcia attend?
Norma Garcia attended California State Polytechnic University-Pomona, École Nationale Supérieure Des Beaux-Arts - Paris, France, Ar/vr Academy, San Francisco.
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