Norma Gil Email & Phone Number

Greater New York City Area

 Responsible for managing new business development and strategic planning to maximize growth and profitability.  Liaison between buyers and in-house design team to plan future products. Made fast-paced business recommendations based on sales and trends. Collaborated across a number of internal divisions to create trend stories and forecasts. Traveled domestically for line presentations and product development. Took ownership of Girls’ 7-16 tops line of business. Managed inventory through weekly sales analysis.

New York City

 Cold-calling and networking to introduce brand and private label capabilities. Was directly responsible for merchandising of seasonal, current and future collections for 7-16 sets business. Hosted weekly appointments to discuss current open to buy, new designs/concepts. Conducted market analysis and trend research to evaluate market needs. Merchandised showroom to display products in a cohesive manner that could be easily understood by buyers. Collaborated, and worked closely with costing and production teams to achieve sales goals. Provided a comprehensive follow-up to ensure client’s product satisfaction.

Greater New York City Area

 Initiated contact, established and maintained effective customer relations which translated into orders. Worked closely with the design team to accommodate trend and marketing for girls. Drove sales and business development for ages 4-12 collection. Scheduled meetings with key stakeholders, made travel arrangements, and personally dropped off samples. Maintained a great working relationship with VP and Mass merchant accounts. Drove business development and opened new accounts with chain stores as well as specialty stores. Involved in merchandised the showroom and product presentation

Greater New York City Area

 Managed business development and grew sales to $11M annually for Girls’ 2-16, Missy, and Plus lines.  Analyzed weekly sales reports in order to grow and maintain steady business growth. Partnered with retailers to plan inventory deliveries, flows, mark downs, and re-orders to achieve maximum profitability.

Greater New York City Area

 Drove business development with $15M in annual sales for Eyeshadow Girls’ 2-16 line.  Opened new accounts and developed lasting relationships with key national accounts.  Successfully planned assortments for each delivery, resulting in healthy natural margins.

Greater New York City Area

 Oversaw $18M in annual sales for Girls’ 7-16 sportswear line.  Established and cultivated the 2-6X and Girls’ plus divisions, expanding market penetration.  Travelled domestically and internationally to shop trends and analyze competition.

Greater New York City Area

 Independently managed smaller tier and off-price accounts  Collaborated with merchandising and design teams to capitalize on key trends  Supported Vice President of Sales with Junior Division dress accounts

Associate'S Degree, Fashion Merchandising

Education record