Led the strategic account team to increase the collaboration and engagement with customers such as Apple, Intel, Amazon, Google, and Qualcomm in testing and verification of silicon for power applications, memory, PCIe, and manufacturing systems, resulting in the highest growing customer segment for Tektronix. • Focused on customer obsession, a clear mission statement, and committed stretch goals to lead a team of strategic account managers to outperform the market and drive the highest growth in the organization. • Designed new process to engage sales teams, business units, and customers in new product development collaboration to enable competitive roadmap innovation• Recruited, coached, and mentored new talent in Tektronix's sales organization by leveraging professional network contacts and extensive experience in talent development.• Strengthened executive level partnerships with tier one customers • Negotiated a 5-year, sales contract with a strategic cusotmer leading to growth after several years of decline and a number one revenue position within the OEM customers• Achieved over 20% YoY growth across the strategic accounts• Conducted training on account management and negotiations during Tektronix's sales conferences• Led COVID-19 response to minimize customer impact at Intel, resulting in a Supplier Achievement Award

Owner of global strategy for the Tektronix business at Intel.

Strategy owner for Tier 1 Global customer engagement. Inspired and led a global application engineering and sales team to become a trusted partner of Texas Instruments top customers in analog and custom silicon through close collaboration with product teams.• Led and managed an applications and sales team for tier 1 accounts to maintain top-level support in worldwide locations including US, Taiwan, China, Singapore, and Europe• Promoted to lead an account with 2x the previous revenue after achieving 30% revenue CAGR and influencing key wins• Influenced product roadmaps through close collaboration with the customer, product marketing, and engineering teams• Recommended solutions to engineering and executive teams by evaluation system level needs and identifying value-add opportunities• Negotiated corporate purchase agreements, pricing, and nondisclosure agreements with global customers• Executed proposals and contracts for custom semiconductor integrated circuit development• Presented yearly plan and results to business unit executives, Texas Instruments’ CEO, and global executive sales leaders

• Drove continuous sales growth across start-ups, mid-size, and large corporations in Silicon Valley and San Diego region including Nokia, Motorola, and HP among others. • Engaged with engineering and business teams to identify and win opportunities for processors, Bluetooth, WiFi, power management, microcontrollers, and data converters resulting in top 5% of the organization awards in multiple years.

• Member of the team that created, defined, and recruited independent software vendors (ISVs) for Texas Instruments' mobile processors. Responsible for increasing the software certification, ISV engagement in key markets, and customer engagement.