I am currently Principal at Arnold & Associates Limited, a consulting practice I launched 2004 to offer my unique business credentials in global marketing, business development and general management to companies, professional services firms and non-profit organizations seeking profitable top line revenue growth through customer- or donor-focused strategies. My background includes significant experience in client acquisition and loyalty management, digital marketing, including website design, blogging and email marketing; search engine and social media optimization.Prior to this, I held senior marketing, business development and general management roles at four Fortune 100 financial services companies and a leading international law firm, including:- Chief Business Development Officer at Sullivan & Cromwell LLP, a leading international law firm (from December 2005 through October 2008);- Managing Director and Head of Investor Advisory Services Marketing for Morgan Stanley (from March 2002 through June 2004);- Managing Director and Head of Retail Marketing at JP Morgan (from April 2000 through March 2001);- Corporate Vice President and Head of Customer Management and Multicultural Marketing at Prudential Financial (October 1997 through March 2000); and- Various marketing, general management and sales roles at American Express Travel Related Services Company, Inc., in both U.S.- and in non-U.S.- based positions (from May 1974 through September 1997).Specialties: I am a proven marketing and business development professional, with deep experience in all of the critical marketing and business development disciplines, including target market definition and segmentation, strategy development and implementation. I offer deep experience in customer acquisition, business development and customer relationship management (CRM), database marketing, web development and management, email marketing, SEO, SMO, advertising, p/r and communications.
Listed skills include Email Marketing, Marketing Strategy, Strategy, Digital Marketing, and 44 others.