• Cultivate positive and productive relationships with public relations firms, industry influencers, media partners and other stakeholders to help amplify positive messages about our event portfolio.• Correspond with internal and external stakeholders to keep them informed of event developments • Create or contribute to strategies that further increase show awareness • Communicate with and track results from the media, media partners, and other interested parties regarding event announcements that deliver positive “earned media” about our events prior to and during the events. • Research and execute media ad buys as needed• Manage annual adverting and influencer partnership budget • Give onsite interviews on behalf of Comicpalooza as needed• Write press releases and prepare presentations about the events, speakers and sessions as necessary• Events: Comicpalooza, 23rd World Petroleum Congress, State of the City

• Corresponded with internal and external stakeholders to keep them informed of event developments • Partnered with local, national and international industry publications to increase event awareness• Developed messaging for marketing collateral, website and newsletters • Responded and coordinated with local, national and international media

• Led weekly and biweekly meetings with clients and delegated tasks a team of 2-3 members• Worked with clients in identifying overall goals and milestones to develop strategic communicationstrategies.• Approved press materials including press kits, press releases, and PR strategy documents.• Collaborated with client’s partner organizations in writing joint materials that successfully capturedthe tone and voice of both parties.• Served as on-site contact during client events and point of contact during crisis situations• Oversaw social media strategies on Twitter, Facebook, and Instagram.• Strategically pitched to national, regional, and local media based on client’s target audience.• Worked with target local influencers in trade ad-buys to help elevate client’s profile and raiseawareness.• Helped translate press materials from English to Spanish• Past clients: Trees For Houston, The Periwinkle Foundation, Houston Ballet NutcrackerMarket and Houston Ballet Spring Spectacular, UT Health-Own Every Piece, Kinder Foundation.

• Drafted materials including press kits, press releases, and PR strategy documents for approval• Helped monitor social media and developed editorial calendars to support client’s goals• Collaborated with clients in creative and strategic brainstorming surrounding milestones• Supported Account Managers in media relations efforts• Past clients: Houston Botanic Garden, Trees For Houston, Houston Ballet, Houston BalletNutcracker Market, Silver Eagle Distributors

Support each client PR strategy by:•Researching and pitching to media outlets accordingly•Creating monthly website content and maintain it up to date•Tracking media mentions and reporting to the client•Writing and distributing calendar and press releases•Mantain media list up to date•Onsite coordination

•Researched and pitched to media outlets•Created monthly website content•Crafted and distributed calendar and press releasesSupport each client's PR strategy and execute it

•Established and fostered a relationship with a leading construction magazine that introduced the company to 400,000 readers and potential clients. •Increased social media presence by 379% on Facebook, 9% on Google+, and 45% on LinkedIn by executing an ad buy strategy

Responsible for assisting the Public Relations and Marketing Department, through gathering and compiling information about potential clients. Aiding in the process of connecting with them and establishing relationships.

Researched and analyzed companies for potential partnership. Press Releases, Press Kits.

Represent Small Business Today in events and aid in informing about the magazine.