Norma Maxwell Email & Phone Number

West Fargo, Nd, Us

Fargo, North Dakota

Private wellness and fitness coach experienced in mindset, nutrition, and wellness program development and coaching, client engagement, and the dynamic delivery of wellness education through digital platforms. INNOVATIVE PROGRAM DEVELOPMENTDesigned and authored an online coaching program tailored for individuals aged 40+, guiding them towards optimal health through targeted diet and lifestyle changes. PREVENTATIVE HEALTH COACHING Coach clients to sidestep common pitfalls associated with early decline, ensuring a proactive approach to well-being. COACHING AND PRIVATE TRAININGCoach group classes and provid 1:1 private training for clients.Provide ongoing education and support to clients, fostering a sense of community and commitment to fitness goals.Conduct regular 1:1 coaching meetings and private trainings with clients.Host periodic workshops and seminars on health and wellness.HIGH-TOUCH EDUCATIONAL LEADERSHIP Deliver engaging instructional sessions covering vital health topics, including gut health, nutrition, exercise, sleep, and stress management tools like meditation, breath-work, and journaling. DYNAMIC LIVE COURSE FACILITATION Orchestrated and facilitated highly successful 12-week live Zoom courses. Conducted weekly 90-minute live Zoom classes, assigned actionable client homework, provided personalized 1:1 coaching sessions, and cultivated a vibrant Facebook group filled with original and interactive content. SALES AND MARKETING CONTENT DEVELOPMENT Successfully marketed and sold course seats through social media and website channels, showcasing persuasive communication and client engagement skills.

Fargo, North Dakota, United States

FITNESS PROGRAMMINGDesigned and implemented effective and constantly varied fitness programming to meet the needs of a wide range of clients.Developed 40+ fitness programming and 1:1 coaching specifically geared toward longevity and wellness for older clients.COACHING AND PRIVATE TRAININGCoached group classes and provided 1:1 private training for clients.Provided ongoing education and support to clients, fostering a sense of community and commitment to fitness goals.Conducted regular 1:1 coaching meetings with clients and hosted workshops and seminars on health and wellness.BUSINESS DEVELOPMENT AND MANAGEMENTSuccessfully conceptualized, launched, and operated a thriving gym business, utilizing entrepreneurial skills in strategic planning and vision execution.Developed and managed a staff that delivers consistent, high-quality service and shares vision to maintain and develop a strong membership community.Establishes and maintains professional rapport with vendors resulting in growing partnerships that generate business.FINANCIAL MANAGEMENTImplemented effective startup financial systems, resulting in improved budgeting, cost control, and revenue growth enabling me to sell the gym within 2 years of opening.CUSTOMER SERVICEImplemented customer-centric strategies resulting in member retention and satisfaction.Developed and maintained strong relationships with clients, ensuring a positive gym experience.MARKETING AND BRANDINGExecuted targeted marketing campaigns, enhancing brand visibility and attracting new members.Utilized social media, digital platforms and new technology (such as AI) to assist in efficiency to consistently engage with the community and promote gym services.NETWORKING AND COMMUNITY ENGAGEMENTActively participated in local community events to foster partnerships and promote the gym.Collaborated with local businesses and organizations to create mutually beneficial relationships.

Fargo, North Dakota, United States

Provided both in-person and online functional wellness coaching, including education on topics such as gut health, nutrition, sleep, supplementation, and how to reduce environmental toxins.Followed clinic protocols, utilizing encrypted storage and transfer software to protect clients' confidential information and health care records.Conducted in-person fitness and strength workshops, educating clients on the effects of a sedentary lifestyle, and provided education to empower them to introduce lifestyle modifications to help reduce and begin to reverse age-related decline.Coached clients remotely and in-person for one hour weekly throughout their program, educating and empowering them to make sustainable lifestyle changes to address the health issues they individually presented with (clients generally presented with a variety of health concerns such as Type II Diabetes, Non-Alcoholic Fatty Liver Disease, Auto-Immune Conditions, and Digestive Issues), helping them take steps toward marked health improvements, which were achieved in most cases through simple diet, exercise, and mindset shifts.Provided high-touch active listening and emotional support to clients who felt overwhelmed or confused ensuring they had ready support, and enabling them to problem-solve their challenges and stay committed to the steps they were taking toward increased health and wellbeing

Fargo, North Dakota

Founder and Coach of 40+ Class and Yoga Instructor significantly increasing revenue through my innovative fitness coaching programs.

Owned and operated a full-service creative agency, brining expertise in WordPress website design, development, and strategic online success building.STRATEGIC ONLINE MARKETING AND CONTENT DEVELOPMENT Crafted and executed dynamic online marketing strategies tailored to elevate clients' digital presence and drive success. Created graphic and written content for client’s websites and social media platforms.WORDPRESS WEBSITE DESIGN AND DEVELOPMENT Project managed and contributed to the design (Adobe suite) and development of captivating WordPress websites, ensuring a seamless blend of creativity and functionality. SEO AND SOCIAL MEDIA MANAGEMENT Devised and implemented effective social media strategies, coupled with content and visual design development to amplify the impact of clients' online presence.Implemented robust SEO strategies for diverse clientele, optimizing website content, meta tags, and structure, resulting in a significant increase in online visibility, search engine rankings, and organic traffic. TRAINING AND TECHNICAL SUPPORT Delivered comprehensive WordPress training sessions, empowering clients with the skills and knowledge needed to navigate and maximize the potential of their new website.

Designed and Developed the company WordPress website. Creative Director for all strategic designs of Facebook Pages, Facebook application development, and technical training and support for clients.

Educational software development, user-interface design, video and sound editing, content editing and revision, and information architecture. Project management of software redesign and development. Technical support for end users. Design and usability support for new online course platform, and technical writing of help manual. Company website design/development, content creation, and search engine optimization.

On ground and online instructor for Web Development and U.S. History for students pursuing advanced degrees through the University of Phoenix FlexNet program. Developed course learning objectives and lesson plan. Design and development of online course materials, presentations, and lectures. Issued assignment and course grades.

Operation of home-based web development and graphic design freelance business to include online and traditional sales and marketing strategies, business development, web design and development, graphic design, and all other facets of running a small business.

M.S., Computer Science | History

B.A., Interdisciplinary Studies | English, History, Communications

Crossfit Level 2 Trainer Certification

Crossfit Level 1 Trainer Certification

Nutrition Coach Certification

Nutrition 1 Certification

Ryt 200 Yoga Instructor Certification

Weightlifting And Functional Movement Credential | Spot The Flaw

Weightlifting Movement And Assessment Certification

Life Coaching Coaching Certification Track