Responsible for commercial strategy and customer service within middle-income segments, contributing to pivotal projects and gaining valuable insights into fund management sales.

Directed retail commercial teams across Quito, Guayaquil, and Cuenca for the largest mutual fund company specializing in fixed income funds within the Ecuadorian capital market. Orchestrated a growth of over USD 100 million in assets under management within three years. Spearheaded sales budget execution, formulated effective marketing strategies, and conducted comprehensive salesforce training.

Led as Country Manager for Ecuador and Peru, overseeing commercial teams across Peru, Colombia, Chile, The Dominican Republic, Mexico, and Ecuador. Drove sales growth, tripling revenue within three years by offering digital communication channels, including SMS, USSD, chatbots, apps, push notifications, onboarding emails, UX analysis, and digital transformation solutions. Successfully expanded clientele to financial institutions, insurance, and utility companies. Oversaw the seamless… Show more Led as Country Manager for Ecuador and Peru, overseeing commercial teams across Peru, Colombia, Chile, The Dominican Republic, Mexico, and Ecuador. Drove sales growth, tripling revenue within three years by offering digital communication channels, including SMS, USSD, chatbots, apps, push notifications, onboarding emails, UX analysis, and digital transformation solutions. Successfully expanded clientele to financial institutions, insurance, and utility companies. Oversaw the seamless integration of operations with a Colombian affiliate. Directed administrative, financial, legal, tax, and commercial coordination and planning across Ecuador, Colombia, and Peru. Served as the Representative to the Board of St. Marcus, a Quito-based real estate developer. Show less

Served on the Management Team of a real estate business group, holding the legal representation for numerous national and international companies. Managed administrative, financial, legal, fiscal, commercial, and planning operations across Ecuador, Panama, and the United States. Led real estate sales targeting diverse income segments and executed marketing strategies via digital channels and media. Directed website, CRM, and SEO strategy implementation. Contributed to planning and constructing… Show more Served on the Management Team of a real estate business group, holding the legal representation for numerous national and international companies. Managed administrative, financial, legal, fiscal, commercial, and planning operations across Ecuador, Panama, and the United States. Led real estate sales targeting diverse income segments and executed marketing strategies via digital channels and media. Directed website, CRM, and SEO strategy implementation. Contributed to planning and constructing 100 lots in the gated community of Villa Fontana. Orchestrated the production of a direct credit portfolio for sale to various financial institutions. Acquired expertise in researching international hotel franchises. Show less

Served on the board of the largest independent trust company in the ecuadorian market.

Partner in a startup that created a Latin American internet high school community. Currently operates as a foundation.

First retail direct bank in Latin America. Led successful sales initiatives, selling banking products to a mass market segment of 30,000 customers within a year. Executed sales budgets and devised impactful marketing strategies. Directed salesforce training, directly supervising 40 sales representatives. Additionally, managed a call center with over 200 inbound agents.

Pioneered the derivatives market in Colombia, overseeing a portfolio of USD 750 million. Drove sales through direct client engagement, recommending portfolio protection strategies in onsite meetings. Directed foreign exchange (FX) risk management and led compliance processes and reporting.

Oversaw the bank's short and long cash positions, managing a portfolio of USD 200 million. Led relationships with correspondent banks.

Contributed to developing Ecuador's mutual fund market, managing a portfolio of USD 350 million with 5,350 investors. Integral role in launching the country's first mutual fund company. Led end-to-end product development for 5 fixed income funds in Ecuadorian Sucres, 4 funds in USD, and various unit investment trusts. Directed salesforce training and oversaw the indirect supervision of 160 sales representatives at Banco Popular del Ecuador.

Strategically initiated and managed a USD 10 million portfolio from its outset.