BocaEdge is empowering businesses to thrive in the digital age. As a professional consulting firm, we aim to provide comprehensive solutions to small business owners, startup entrepreneurs, and government agencies. Our services are designed to help our clients identify areas for growth, develop actionable plans, and achieve their business goals.

Founded by industry experts across wagering, trading platforms and sports, ASX develops sports index platforms, geared toward younger generations of sports fans and video game enthusiasts.

Digi Systems Ireland provide hardware and software solutions to the retail sector in Ireland. They are the leading provider of Electronic Shelf Edge Labels (ESELs) into the Irish market. ESELs enable retailers to significantly reduce resource requirements in stores and provide accurate and flexible pricing solutions for their store. Head of Operations & Product Development: Jan 2019 Responsible for the management of the ESEL division and developing product solutions. Responsibilities: • Grow the ESEL footprint in the Musgraves network • Manage and cultivate key relationships with Suppliers, Musgraves and the store network • Oversee rollout of ESELs to over 300 stores nationwide • Create strategy and capability for software solutions Key Achievements:• Driven growth in annual revenues by 60% over 3 year period • Maintained rollout out of ESEL product through Covid restrictions through flexible working arrangements • Continuous improvement on customer offering through customer feedback and supplier management• Transformed the potential for future growth by introducing Cloud based capability for internally developed products

GoConqr - a global learning platform where students, teachers & professionals can create, discover and share great learning resources. Winner of 2016 EIR Spiders best in education. Chief Operating Officer & Head of Marketing for GoConqr: Sept 2012 – Jan 2019Responsible for building and retaining the GoConqr user base from the ground up and developing teams to scale the business. GoConqr is a fast growing, award winning startup with users in 190 countries worldwide. Responsibilities: • Create & Execute Online User Acquisition Strategy for GoConqr • Build & Lead a multi-lingual Marketing & Customer Success Team • Product Development & Strategy• Development of Online Sales and Demand Generation Process for Institution Sales • Create & Execute User Retention Strategy • Develop App-wide Analytics & Reporting for decision makingKey Achievements:• Grew the GoConqr membership base from zero to over 5 million members. • Acquired an audience of over 2 million visitors a month to the GoConqr websites • Optimised user experience to increase user retention by over 30% • Built and led a team of 10 executing world class marketing and support in 4 languages • Developed Lead Generation process to produce over 100 Institution leads a month in 1st 3 months• GoConqr awarded Winner of Best in Education & E-Learning, eir Spiders 2016• Keynote Speaker at the Digital Marketing & Media Summit

Recruited to lead the Software4Students operation, with the objective of growing revenue and reducing costs over a 2 year period. Business Growth ● Developed and implemented Strategy for the business to maximise revenue within program lifespan ● Managed existing and develop new partnerships (Microsoft, Adobe, Kaspersky) to enhance product portfolio and generate new revenue streams ● Created and implemented Marketing strategies to grow awareness of SAMI’s key productsOperations ● Managed and negotiated numerous partner reseller agreements ● Provided leadership to a team of 10 marketing, support and business analyst resources● Introduced a shift from physical distribution to digital distribution reducing overheads significantly and leading to better customer experience ● Developed new processes and ways of working to create more flexibility and improve serviceCustomer Success ● Implemented new software systems to decrease customer response time ● Led the team through a website analysis project leading to a re-design that significantly improved user experience and sales conversion Achievements ● Increased daily traffic by over 80% on ecommerce sites driving over 3m visits annually ● Implemented website re-designs leading to an increase in conversion rates of over 20% ● Increased revenue growth of over €10m per annum led to SAMI winning Deloitte Fast 50 awards in 2010, 2011 and 2012.● Reduced average support response times from 1 working day to 2 working hours through the implementation of new systems and processes

Appointed to role within the Product team responsible for fast growing Data revenues. Tasked with building foundation for significant data revenue growth in the coming years. ● Reporting to Head of Product, managing a team of 4 Product Managers and key revenue partners ● Defined strategy and vision for Mobile Data within O2 and identify new revenue opportunities ● Cultivated relationships and established new partnerships to enhance the data product portfolio. Partners include: NTT DoCoMo, BlackBerry, Facebook & Twitter

● Managed a team of 11 ensuring the timely and accurate execution of Commission Payments. Responsible for bi-monthly payment delivery totalling approximately €90m per annum● Relationship management with the Dealer Community, O2 Ireland’s main sales channel ● Managed the merger of two teams into one, eliminating single points of failure and creating staff development opportunities within the team

Finance role responsible for the planning and management of the O2 Technology Department Spend, also managed the overall company Capital Expenditure.