I am the principal at Ethnographic Insight, a research, training, and strategy firm specializing in CX & UX, ethnography, brand, consumer culture, innovation, and sustainability. This work has re-imagined how anthropology and ethnography could transform the way businesses understand and engage with their customers. With this vision in mind, I’ve built an experienced team of cultural anthropologists, design thinkers and UX researchers. Ethnographic Insight is a leader in guiding organizations toward excellence, innovation, culture change.At EI we are energized by discovering unmet customer needs, translating these insights into ground breaking customer experiences, and inspiring our clients to create ground-breaking products and services. Our work comes to life through powerful storytelling for persuasive communication with key stakeholders. Our successful initiatives include projects across diverse sectors including healthcare, technology, financial services, omnichannel shopping, CPG, travel, luxury, sustainability, and food and grocery. Our clients include: Pfizer, Microsoft, New York Life, Safeway, Princess Cruises, Expedia, 3M, 1800Flowers, PepsiCo, Centrexion, NEC, Whirlpool, Pandora Jewelry, Banana Republic, Align Technologies, Caesars Entertainment, and the City of Olympia. Prior to creating EI, I was the Director of Qualitative Research at King, Brown & Partners in Sausalito, California; a Senior Research Fellow at the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine; and a Visiting Professor of Anthropology at Bowdoin College. I hold a B.A. from Stanford University and a Ph.D. from the University of California at Davis in Cultural Anthropology. I am a critically acclaimed author of Wake the Town and Tell the People: Dancehall Culture in Jamaica and a keynote speaker at conferences, universities, bookstores, and on radio and has been featured in BusinessWeek.