Norman Patrick Lazatin Barrientos Email & Phone Number

Tempe, Az, Us

• A technology provider that empowers SMBs, SMEs, micro entrepreneurs. The Company delivers cloud-based products including website builders, design apps, security, payment integrations, domain name registration, hosting, personalized customer care and more - providing all the help and tools needed to get on and succeed online• Leads Singapore and Philippines businesses, drives B2B2C accountable for overall P&L driving consumer conversion and engagement, while leading strategic channel partnerships for the APAC region• Heads through the funnel marketing, leading cross-functional teams, brand development and PR & communications, social media platform, performance and SEO marketing, IMC and strategic Go To Market regional partnerships with teams in the US, UK, China and the rest of SEA• Led strategic partnership development / negotiations with VISA, IMDA SME Go Digital, Philippine Retailer’s Association, Robinsons malls to get more payment capabilities to merchants / SMBs and help them succeed online • Launched the virtual media events and new IMC in the markets with 5% uplift, leading to highest brand awareness to date• Launched GoDaddy Studio in markets that enable SMEs and SMBs do their brand and business designs in a more efficient and easy way• Generated over half a billion (0.5 Billion) quality impressions while leveraging relatively small PR budgets via strategic leadership in PR & communications delivering positive business results.• Spearheaded and led attribution modelling for SEA exploring internal and external options for the team to drive effectiveness of media spends and drive future investment decisions

Singapore, Singapore, Sg

• Led Content marketing from strategy, planning and execution working across country leaders and regional functional teams including leadership in mobile first - livestream entertainment formats for Mega Campaigns in the region, overseeing 6 markets including Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam.

Culver City, California, Us

• Led business development of creator business and investments in Malaysia, Indonesia and Philippines including original OTT Partnerships with iflix. Headquartered at Culver City USA is a venture group working creators to expand their brands, investments and growth. • Led creator initiative with iflix senior management team for creator content launch, obtaining commercial commitments from HQ and OTT partner iflix• Led creator roster development via data analytics, driving recruitment, negotiations and contracting. • Cultivated top creator and influencer network collaborating with Google, Youtube, CCA, MCNs, Venture and creator production companies• Leveraged CRM and analytics via Tubefilter, Hubspot, Youtube, Google and Slack for creator development

Singapore, Singapore, Sg

• Led multi-million US$ content marketing strategy and execution, delivering Digital Marketing strategy for sponsors Zalora, Fitness First, Akzo Nobel Dulux, across APAC region • Enabled launch of Original TV show Content IP bringing 84K viewers in the first week and 1.3 / million across 13 markets with strategic content programming and integrated digital marketing• Fostered uplift in app downloads of 150K & 7M interactions from multi-channeled integrated marketing strategy, yielding 500K new fans for major sponsor brand• Realized positive ROI with 780M impressions through effective PR & Events campaigns to bolster customer conversion, acquisition & retention rates on social media channels• Imagine is a production company producing & syndicating all original, IP owned American quality TV shows, with the best talents in the industry. • Led digital marketing including digital and campaign strategy, SEO SEM lead generation, content scheduling, social content production, digital channel management, social listening, digital ads optimization and management, and sponsor integration • Effectively drove acquisition, viewership and retention for Original TV show Content IP and digital content marketing strategy and execution for advertising sponsors, and programming partners Spotify, Sony/AXN, Digital Fashion Week (DFW)• Led PR & events ensuring synergy in communications; provided subject matter Content Marketing Strategy expertise for clients

New York, Us

• Built Branded Content & Activation Business across APAC including Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam developing and the managing external agencies and freelancers for key clients Unilever, BP Castrol, Dell, Fontera, P&G: AmbiPur, Gucci, Shell, Allianz, Coke, Sony, Audi, Gillette, Duracell, Akzo Nobel• Led Content with clients Coke, P&G, Shell, Dell, Audi, Hugo Boss, SKII, Allianz, Akzo Nobel, Blackmores, Duracell, Ambi Pur, Sony, Asia Rooms, Gillette; with partners UIP, Maker Studios, FOX, ESS, A+E, Google, Yahoo, Sony AXN• Won Media Agency Pitch for Coca-Cola as Branded content lead for Singapore, Malaysia, Indonesia, Mediacom Core Team(2011-2012)• Led pitch, strategy and execution for SHELL Freedom Riders Asia - Integrated multi-platform campaign with TV series, social & digital content activations, PR and media outreach, trade activations working with US, UK, SEA and China teams-Instituted Global Shell digital ad units that drove 70% higher engagement than industry standard Devised and rolled-out Shell Global Brand & Content strategy driving 15% uplift for brand preference among bikers and registering media savings of at least 20% with global cross-functional stakeholders and parties• Earned international accolades such as Best Automotive Campaign, Gold Best Cross Platform Content Asia TV and Best Brand-Commissioned Project Festival of Branded Content, Best Pop-Up Shop 2013, The Marketing Events Awards 2013 • Led Regional (ASEAN) cross category campaign partnership for P&G YAHOO STYLE FACTOR, a digital content sponsorship & partnership between Yahoo & P&G • Led end to end delivery from Negotiations, Contracting, Rights & IP, Sponsorships & Activations of Branded Content Solutions for Football Crazy with ESPN seasons 1 & 2, Got Talent, Master Chef • MasterChef & Got Talent media valuation, rights evaluation for P&G and Unilever clients across APAC and China

Ph

• Overall telecom business leader (business development, marketing and activations) for Asia, Middle East & Japan

Atlanta, Ga, Us

• Strategy and Cross functional lead for IMC program development & delivery (ATL BTL), Promotions & Activations, Thematic, Visual Identity, POS, Packaging Development, Customer & large scale integrated marketing campaigns and consumer programs, Cross functional leadership and stake holder management, Partnership strategy, negotiation & activation, Agency management and assessment, Marketing budget management, Research design & measurement, POS, TVC & toolkit development, Risk assessment & mitigation, New packaging technology applications for activations, • Led large scale promotions and activation programmes and internal corporate events including2008: Coke Zero Launch System wide Launch, System Sales Convention Launch, National Coke Teens Segment, Large Scale Music Grassroots Activation with Key Account Activations, Royal Tru Orange (Fanta) school activation , 2007: Coca-Cola Teen IMC Under The Crown, Large Scale Nationwide Consumer Promotions achieving the highest redemption rate at 44% , Eight O’ Clock Juice sampling Launch, Nestea Trade & Jim Beam Tie up Activations (Modern Trade Channels)

Atlanta, Ga, Us

• Managed all sparkling brands for The Coca-Cola Company responsible for strategy and marketing of several Coca-Cola brands. • Launched new SKUs across categories with remarkable success having launched new brand extensions Sprite Ice, Royal (Fanta) flavours, Sparkle Lemon achieving revenue and volume targets• Led brand strategy, visual identity, packaging and communication strategy• Led several agencies to develop and execute campaigns and effective communication strategies • Led the launch of large scale consumer activations and customer partnership off take programs touching on channel and shopper marketing initiatives.• BRANDS MANAGED:Coca – Cola Teens, Immediate Consumption & Sprite Franchise (Jan 2007 – May 2007) COSMOS portfolio Pop Cola, Sarsi Rootbeer, Sparkle Lemon(Nov 2005 – Dec 2006) Sprite Franchise, Royal Franchise, Lift, Barqs, Schweppes(Feb 2005 – Oct 2005) Brand Associate Sprite Franchise, Royal Franchise, Lift, Barqs, Schweppes(Jan 2004 – Feb 2005)• HIGHLIGHTS:2005: Launched Sprite Ice - one of the successful product extensions2006: Launched Sparkle as the nationwide flagship lemon brands effectively integrating a 3 lemon brand into one, over achieving both sales and commercial targets, also launching the brands first ever thematic campaign 2005 - 2006 : Thematic and campaigns POS for Sprite, RoyalNew Product Development for first ever Coffee Soft Drink: R&D, Commercial Modelling, Packaging, Research, Consumer Testing Dual role from 2004 – 2007:Led the national promo and activation function, large scale consumer activations and customer off take promotions with end to end delivery from strategy, development, execution & measurement usually taken on by 2-3 heads | Strategic Partnership & Consumer Activations Marketing Lead for Jollibee Food Group and 7-Eleven

Atlanta, Ga, Us

• Led cross-functional teams for the delivery of latge scale promotions and below the line activities and events for all brands of the company-Strategic Key Account Management-Partnership activation -Project & Budget Management -Research Measurement-Trade Marketing-Risk assessment & mitigation -New packaging technology applications for activations -POS, toolkit development -Cross Functional leadership• HIGHLIGHTS•Large Scale National Promotions, Activation & grassroots activations with Key Account Partnerships and system wide role out with local regional teams2004: Coca-Cola Beat of Summer Promotion | Coca-Cola Loaded Christmas2003: Coca-Cola Hottah Hottah Summah PromotionCoca-Cola Midnight Millionaires Christmas Promotion Coca-Cola Large Scale Musicola Fiesta full year event Coca-Cola Large Scale, Musicola Grassroots events activations Coca-Cola Light Launch activations and promo activations with BMW partnerships Sprite School digital gaming school activation program • Internal Systems Initiatives2003 – 2004: National Sales Convention • Leading Strategic Key Account Partnership Activation Initiatives:-Jollibee Food Corporation -McDonalds -Burger King-Burgoo-7- Eleven -Ayala Food Courts

Atlanta, Ga, Us

• Part of 5 trainees chosen from roster of 500+ applicants for the Graduate Management Trainee Program of The Coca-Cola Export Corporation. On the job training included rotation in several functions such as National Promotions and Activations, Marketing Research, Brand Management and Field Marketing Operations. • Promotions & Activations: 2002: -UTC Sinong uminom ng Coca-Cola sa Villa-Villa Promotion -Coca-Cola Light BMW promotions & activation -Led Coca-Cola’s first Basketball team Sponsored team Coca Cola Tigers Basketball team launch event2001: - Led Integrated Music Marketing Campaign Coca-Cola "Musicola" Fiesta (Large scale Music Party Activation) grassroots events-Large Scale Under The Crown Nationwide Consumer Promotion "Sagot Ka ng Coca-Cola" -Coca-Cola & Harry Potter Sponsorship Activation for National Supermarkets and Key Accounts -Sprite-NBA National Consumer Promotions with 7-Eleven and School Activation Program