Corporate Communication & Stakeholder Management – Oversee a team of 5 to manage EDPR APAC’s communication efforts in media and digital across active markets including Singapore, China, Vietnam, Taiwan, Japan, South Korea and Indonesia. Efforts includes: -> Managing media relations and attracting coverage from Tier 1 and local media including Reuters, Bloomberg, Forbes, Financial time, Channel News Asia, Business Times, Straits Time and others.-> Distribution of more than 20 press release annually and achieved a coverage of more than 300 publications annually. -> Pitched, evaluated, and handled the participation more than 15 notable conference annually. Including Singapore International Energy Weekly, Bloomberg New Energy Forum and others. -> Handled Key milestone event including Sponsorship, Ministerial delegates visitation, Inauguration events and others. -> Handled other routine task including lead generation for commercial team, brand governance, Communication & messaging alignment, Media enquiries handling, Social media engagement, Website management, Q&A development for executive team and marketing collaterals development (Print, Video, Event). Sustainability-> Helped EDPR APAC move towards its sustainability goal and manage accountability through the Sustainability Report. Published EDPR Sunseap first sustainability report. -> Led in the quarterly reporting of ESG data on issues such as Carbon calculations, waste, supply chain, safety, employee engagement, social investment, etc. -> Supported the local team in ESIA reports as and when required

Selected as the first employee in APAC to do a 6 months Secondee at the EDP’s Main office in Lisbon, Portugal. During which, I was tagged with the Corporate Communication Team, Brands Team and the Sustainability team to understand the global processes and departmental setup.

Tangy Lab Group Pte Ltd is a digital marketing agency that focuses on content marketing and Lead Generation marketing.Digital Marketing for Clients-> Build to company from scratch to a team of 7 colleagues, managing close to a million SGD annual revenue on the 2nd year. -> Created and conceptualize the framework, process, and pitch of digital marketing activities for key accounts. And to ensure positive relationship with key accounts including Hertz, 3M, Cooper vision and etc. -> Effectively develop and pitch ROI marketing framework that have helped reduce cost per acquisition and increase ROI (300 – 500%) for Seminar and beauty industry compared to traditional methods. -> Conducted keynotes and training on ROI marketing for hundreds of business owners, real estate agent and financial planners. eCommerce Marketplace-> Setup & manage Lazada, Qoo10, Shopee, Amazon eCommerce Marketplace for home and kitchen products -> Sourced and brought in hot selling products directly from China generating an additional stream of income for the business.

Established in 2011, Social Metric is in the business of transforming companies and brands to become category leaders and maintain category leadership through digital marketing. Key Achievements: -> Responsible for bringing in more than 70% of the professional fee in the first year of joining and acquired pivotal clients including Capital Mall Asia (Bugis+, Funan, Star Vista), NHN, Singapore Turf Club, Scanteak, T32 Dental, etc.-> Restructured the client servicing and reporting process that resulted in an increase in efficiency from 4 clients per team cluster to 5 clients per team cluster. (20% increased efficiency)

Startup Visions is an entrepreneurial event and publication company with the vision of helping new start-up companies and SMEs advance to the next level of their business.