Normia Arteaga Email & Phone Number

Northbrook, Il, Us

Transform ideas into business impact for growth, retention, margin improvement, and increased productivity.• Identify and develop Generative AI use cases within the Product and Protection Services lines of businesses to accelerate delivery of OKRs by connecting Family of Company teams to enterprise Allstate resources and pro-actively removing blockers to go-live progress. • Led scoping, discovery & framing, and MVP inception activities. Advised teams to identify GenAI use cases, map CX journeys, validate assumptions, secure enterprise resources, and provide access to research to support successful MVP launches.• Led the kick-off and design planning for Allstate Identity Protection cross-sales with Allstate Affordable, Simple, Connected Auto, Home & Renters Insurance products. Orchestrated the strategic planning for multi-disciplinary teams across the enterprise to launch in-market on 4/1/24; exceeded Q12024 expectations by $1M in net income.• Launched the first GenAI service in PPST into production by leading the Allstate Product Plan teams to execute a winning hackathon idea into a PoC helping Tier 2 customer service reps troubleshoot and diagnose issues through their claims process to saving time and improving the customer experience. This PoC was successfully scaled to all global call centers.• Led the GenAI infrastructure build of on-prem and cloud LLM services with RAG architecture. Orchestrated executive alignment across Technology, Legal, Risk, Cybersecurity, and InfoSec leaders to pave the way for data to be utilized in GenAI services for product and service enhancements to customers. Set the team up for successful data exploration increase customer engagement and retention. • Led the code modernization of apps across Allstate to quickly convert legacy code into target app tiers using GenAI services resulting in improved monitoring, reduced risk of system outages, greater app availability, reduced $400k in annual costs, and enablement of future growth.

Northbrook, Il, Us

Secured the onboarding of Allstate market-facing lines of businesses from legacy payment systems to the enterprise payment platform to streamline and accelerate the technological growth goals for the organization. Created a pipeline of integrations, improve fraud prevention, and reduce the cost of payments for the enterprise.• Increased payment processing volume on the platform from 4k to over 3M in the first 18 months and created a pipeline of future onboardings totaling over 16M transactions.• Co-led an RFI and RFP to select a new payment service provider to serve as a backup payment provider and deliver alternative payment methods to our global market. • Led enterprise prioritization of payment capabilities across the lines of business and secured leadership alignment on the strategic product roadmap. • Developed and launched a developer integration guide to help streamline client onboardings to the platform.• Created the first Allstate Payments Community to improve payments optimization and collaboration.

Chiyoda-Ku, Tokyo, Jp

1099 9/2020 – 12/2020, FTE 12/2020 – 4/2021Managed the financial committee comprised of executive leaders across all U.S. business units in the governance of $500M+ technology investments to fund strategic enterprise initiatives and build new products.• Designed executive dashboards used to approve multimillion-dollar investment requests. • Streamlined the process for the project and agile teams to present accurate financial business cases, release activities, go-to-market timelines, ROI, benefits, staffing, and risks to senior executives. • Governed technology team requests within annual financial appropriations, supported the ongoing program monitoring, and facilitated the remediation of any financial spend compliance violations.

Pasadena, California, Us

1099 7/2019 – 11/2019, FTE 11/2019 – 4/2020Led a globally distributed team providing expert witnesses to litigation attorneys in the U.S. and Canada.• Hired and set up an offshore support team in the Philippines to optimize labor costs and scale operations. • Identified skill gaps and hired to strengthen HR, SEO/SEM, Market Research, and staff development. • Launched market research to gain critical insights from our clients to shape future growth strategies.• Addressed client and expert escalations to minimize risks; negotiated resolutions to avert legal issues.• Identified business process improvements to streamline team workflows within integrated cloud-based applications like Salesforce, Outlook 365, QuickBooks, and HubSpot.• Developed a change management program to guide teams in sales and digital transformation initiatives.

Roseland, New Jersey, Us

Led a globally distributed team to help Clients/Service/Ops to launch and grow the pay card payment product and to help resolve corporate crisis issues.• Created the B2B and B2B2C marketing strategy that grew cardholders over 10x from 300k to over 3.7M. • Delivered 390% above acquisition plan leading a team of Solution Architects supporting the implementation of global enterprise clients and launch acquisition campaigns targeting their employees.• Drove a 42x increase of mobile app adoption with integrated marketing campaigns well below budget.• Co-wrote press release for Apple Pay launch of the ALINE Card, the first payroll card to launch Apple Pay.• Launched RFP, selected and managed agencies for product naming, positioning, qualitative, and quantitative research to develop a new payroll card product within the category.• Improved net revenue by reducing cardholder calls -20% YOY and annual cost savings of $2M+ through data analysis of call drivers and launching consumer campaigns driving usage of self-service tools.• Nominated by Visa for 2017 Visa Excellence in Innovation Award for call/cost reduction results.• Designed and launched a bi-lingual, mobile-responsive website for our 3M+ active cardholder base.• Negotiated funds from Visa for marketing research to create stronger product messaging and collateral.• Presented thought leadership topics to thousands of clients at industry events like the American Payroll Association, ADP’s annual enterprise client conference, and online webinars to members of HR.com. • Resolved highly sensitive systems, data privacy, and security incidents involving global clients through highly matrixed collaboration with Legal, Compliance, Global Security, Product, and DevOps teams. • Managed critical disaster recovery and business continuity certifications for the Payments division.

Austin, Texas, Us

FTE 6/2012 – 1/2014Managed 50+ key strategic clients including Bancorp, First Data, Visa, Mastercard, PayPal, Intuit, and ADP.• Delivered 50% YOY growth through marketing campaigns targeting our partners’ customer base.• Increased SEM conversions by 90+% increase YOY with a -13% decrease in average cost per conversion by identifying issues, switching SEM agencies, and overhauling the buying strategy.• Wrote and produced a video for Walmart.com to increase adoption of Green Dot cash reload product. • Wrote the press release for the launch of the new Mastercard cash reload network product.

El Segundo, Ca, Us

1099 3/2011 - 4/2011, FTE 5/2011 - 6/2012Managed P&L of retention programs with $600M+ in revenues. Led high-performing marketing and data analytics teams to improve the customer lifetime value (LTV) in key retention programs. • Awarded the CEO and CMO’s “Rookie of the Year” for achieving 3x revenue in a key retention program.• Managed a multi-million marketing budget that resulted in retaining 2.3M high-value subscribers through effective TV, print, email, and telemarketing campaigns. • Presented monthly KPIs directly to the CMO and other C-Suite executives.• Grew revenue in the first 6 months by $12.2M with no increase to customer churn by launching a new retention strategy that re-priced the Movers program based on deep customer segmentation analysis.• Recovered ~$30M in Early Cancelation Fees by resolving a systemic issue with customer contracts.

Mountain View, California, Us

FTE 9/2007 – 8/2009Drove growth through internal and external strategic partner marketing campaigns and channel optimization.• Negotiated direct-to-consumer campaigns featured on QuickBooks, Quicken, and TurboTax websites.• Achieved 63% YOY growth and $1.5M in revenue with improved lead generation and conversion.• Increased online conversion by 153% through rapid A/B and multivariate testing utilizing Omniture.

Stamford, Ct, Us

FTE 9/2004 – 9/2007Grew the revenue per subscriber value for the Los Angeles and Orange County regions.• Achieved growth of subscription video packages, HDTV, DVR, and SVOD upgrades by 300% YOY through multi-channel marketing channels. • Improved the retention of high-value customers by launching customer loyalty programs featuring exclusively negotiated offers in partnership with Warner Bros. and Entertainment Weekly.

New York, Ny, Us

FTE 9/2000 - 9/2004Managed the Western Sales Territory with key distribution partners including Time Warner Cable, Cox Communications, Comcast Cable, and Brighthouse. • Awarded the top Sales and Marketing team along with my co-Area Manager representing the Western Region in 2003 as a result of consistent sales growth achieved within the fiscal year.• Negotiated and launched co-branded marketing campaigns (TV/ RA/ Print/ DM/ Inbound Sales/ Outbound Sales) and exceeded all YOY sales goals. > Time Warner Cable and Brighthouse: Increased Premiums on Demand units by 36%.> Cox Communications: Increased overall revenue by 56% and units by 96%.> Comcast: Increased overall revenue by 42% and units by 10%.