I develop winning content programs while nurturing editorial and creative teams. Over the past dozen years, I’ve helped two major healthcare tech companies (athenahealth, PatientPop) move to their next stage, and helped one startup enter the market. Skill set and experience: Develop comprehensive content strategy programs to fuel leads and market interest. Build out executive and company POVs, messaging platforms, and narrative tone. Write and edit thought leadership assets, customer storytelling, and high-performing lead drivers. Fifteen years inspiring teams with an upbeat in-it-together approach. Specialize in illuminating a brand or product’s “reason” - the clear benefits that make the difference for customers. Extensive creative track record across digital, video, webinar, and print. Excellence in public speaking and presentation, copywriting, and editing. Command of the Message process veteran. Background includes:• Content planning for teams to identify areas of need and growth opportunities• Creative management and execution: written content, video, webinars, podcasts • Consulting and collaborating on integrated marketing campaigns
Listed skills include Copywriting, Email Marketing, Advertising, Creative Direction, and 29 others.
