Norman Tan Email & Phone Number

Mt Maunganui, Nz

• A key member of Zespri’s Global Marketing Leadership team• Working on Zespri's marketing transformation, inclusive of1) Data-driven marketing transformation (return on marketing investment; data in-housing, centralization and enablement)2) Brand communications transformation - shift from traditional broadcast model to experiential and purpose marketing

Billund, Dk

o A key member of the APAC Marketing and e-Commerce Leadership Team.o Responsible for the LEGO Group’s Integrated Marketing Communications drive in APAC to step change and and maximise the brand’s owned, earned, shared and paid ecosystem.o Brand building, product line commercial planning and management and digital consumer engagemento Performance marketing and E-Commerce acceleration for a strong and well-loved brand. o Ownership of the regional media agency partnershipo Digital and media innovation

Vevey, Ch

• Drove digital marketing and e-Commerce acceleration for Nestle Health Science And Nestle Purina Petcare, achieving in excess of double digit growth in digital engagement and e-Commerce revenue YoY.• Digital Marketing – Responsible for leading and driving digital transformation across the specialty (medical and veterinary) and consumer businesses in the Asia Pacific, Middle East and Africa region. Areas of focus include:- Performance marketing, marketing automation, CRM and personalised consumer experiences- Capability development for management, and for medical practitioners- Organization/team structure, agency partners and ways-of-working transformation- Definition of business and marketing strategies across medical institution and over-the-counter categories such as pediatrics, ageing, diabetes, and obesity• E-Commerce (DTC and B2B2C) – Responsible for e-Commerce acceleration across the abovementioned geographies and categories. Key areas of focus, in addition to those already listed for Digital Marketing, include:- Channel development and route-to-market development- Partnership development, inclusive of e-retailers, agencies and complementary brands/businesses

Auckland, ., Nz

• Consumer Brands – Responsible for driving marketing model evolution and delivering on global repeatable marketing models for Fonterra’s portfolio of high and low involvement consumer brands - Anlene (adult nutrition), Anmum (pregnancy and infant nutrition) and Anchor (everyday family nutrition). This effort provides a step-change from traditional ATL-lead models to integrated marketing and customer relationship marketing with digital as a key component.• Global repeatable marketing models – Responsible for developing frameworks across paid, owned and earned facets of digital marketing (inclusive of search, social, mobile and direct marketing), technology and digital assets, and executing in key markets.• Capability Development – Responsible for evolving Fonterra’s global marketing academy curriculum to include training programmes for all levels of the company, thereby enabling accelerated adoption of integrated and digital marketing in Fonterra. • Agency Management – Responsible for managing Fonterra’s partnership with appointed regional creative, digital and media agencies, ensuring that their individual and combined expertise are best leveraged to enable effective digital and integrated marketing.• Key achievements after 2 years in the role – o Successfully obtained management buy-in and currently pioneering category differentiating marketing model for Fonterra’s leading global brands, involving digital, direct marketing, consumer relationship marketing (CRM) and marketing automation. o Developed and executed multiple global integrated marketing campaigns for Fonterra’s global brands in a short space of 18 months.o Established digital training programme and trained 100+ senior management, marketing directors and brand managers across Fonterra globally. o Evolved and reset the agency operating/partnership/compensation model to enable marketing model evolution.

Singapore, Sg

1) Brand Building – Lead a 20-member team responsible for the development and activation of customised and integrated go-to-market strategies across all STB's markets, working with colleagues across a complex matrix of regional offices and business/product units. This is a regional role based out of Singapore, one that necessitates leadership in driving understanding of markets in aspects such as travel business ecosystem, consumer needs and behaviour towards travel, and media landscape, through analysis and research.2) Digital Marketing - Instrumental in setting up and leading the Digital/New Media team at the STB. Beyond the day-to-day marketing functions, this team spearheaded key digital marketing initiatives for the YourSingapore brand - overhauled destination portal, built mobile app for travelers, set up and grew STB's social media presence, and built key marketing partnerships with travel aggregators, travel review websites/companies and telecommunication companies. Responsible also for growing digital expertise within the marketing group so that the organization is better able to shift and adapt to the strong focus on digital communications.3) Strategic Marketing Partnerships – Responsible for driving and forging regional business collaborations with channel partners, inclusive of payment networks, banks, telecommunications companies and companies in the travel business. Through thorough understanding of the business of potential partners, led in negotiating successful collaborations, in turn shaping the way STB's marketing objectives are supported through win-win partnerships.4) Agency Management - Lead in managing relationships with STB's creative, media and digital agencies on a day-to-day basis, focused on getting the best out of agency partners. Responsible also for structuring and defining the annual scope of work and compensation structure for each agency in order that agency services adequately meet the needs for all of STB.

Singapore, Sg

1) Brand Management. Key person in the team involved in leading the brand identity revamp project, including liaising with the appointed brand consultant and creative agency.2) Digital Communications: Responsible for day-to-day management of EDB’s corporate website and Chinese website, inclusive of content management. Lead member of the team working on the revamp of the websites.3) Industry-Vertical Focused Marketing Communications. Responsible for developing and executing marketing communication activities to generate awareness among target audience on EDB’s role in the development of the FMCG sector in Singapore.4) Youth-Focused Marketing Communications. Responsible for developing EDB’s recruitment strategy, aimed at making the organization a highly desired employer among the 17-25 year olds.

Dublin 2, Ie

Recruited to the Communications and High Technology business unit, and a key member of the MobileOne telecommunications project. This project provided the client with consultancy services in software solutions to enhance Customer Relationship Management (CRM). Job scope included1) Assessed client’s business needs vis-à-vis functional capabilities of CRM systems and recommend design enhancements;2) Managed entire lifecycle of change implementation from software development to user acceptance and subsequent maintenance;3) Managed critical relationships at all levels of client’s organisation.