Norman Tan Email & Phone Number

Mt Maunganui, NZ

• A key member of Zespri’s Global Marketing Leadership team
• Working on Zespri's marketing transformation, inclusive of1) Data-driven marketing transformation (return on marketing investment; data in-housing, centralization and enablement)2) Brand communications transformation.

Billund, DK

o A key member of the APAC Marketing and e-Commerce Leadership Team.o Responsible for the LEGO Group’s Integrated Marketing Communications drive in APAC to step change and and maximise the brand’s owned, earned, shared and paid ecosystem.o Brand building, product line commercial planning and management and digital consumer engagemento Performance marketing.

Vevey, CH

• Drove digital marketing and e-Commerce acceleration for Nestle Health Science And Nestle Purina Petcare, achieving in excess of double digit growth in digital engagement and e-Commerce revenue YoY.
• Digital Marketing – Responsible for leading and driving digital transformation across the specialty (medical and veterinary) and consumer businesses in the Asia Pacific, Middle East and Africa region. Areas of focus.
• E-Commerce (DTC and B2B2C) – Responsible for e-Commerce acceleration across the abovementioned geographies and categories. Key areas of focus, in addition to those already listed for Digital Marketing, include.

Auckland, ., NZ

• Consumer Brands – Responsible for driving marketing model evolution and delivering on global repeatable marketing models for Fonterra’s portfolio of high and low involvement consumer brands - Anlene (adult nutrition).
• Global repeatable marketing models – Responsible for developing frameworks across paid, owned and earned facets of digital marketing (inclusive of search, social, mobile and direct marketing), technology and digital.
• Capability Development – Responsible for evolving Fonterra’s global marketing academy curriculum to include training programmes for all levels of the company, thereby enabling accelerated adoption of integrated and.
• Agency Management – Responsible for managing Fonterra’s partnership with appointed regional creative, digital and media agencies, ensuring that their individual and combined expertise are best leveraged to enable.
• Key achievements after 2 years in the role – o Successfully obtained management buy-in and currently pioneering category differentiating marketing model for Fonterra’s leading global brands, involving digital, direct.

Singapore, SG

1) Brand Building – Lead a 20-member team responsible for the development and activation of customised and integrated go-to-market strategies across all STB's markets, working with colleagues across a complex matrix of regional offices and business/product units. This is a regional role based out of Singapore, one that necessitates leadership in driving.

Singapore, SG

1) Brand Management. Key person in the team involved in leading the brand identity revamp project, including liaising with the appointed brand consultant and creative agency.2) Digital Communications: Responsible for day-to-day management of EDB’s corporate website and Chinese website, inclusive of content management. Lead member of the team working on the.

Dublin 2, IE

Recruited to the Communications and High Technology business unit, and a key member of the MobileOne telecommunications project. This project provided the client with consultancy services in software solutions to enhance Customer Relationship Management (CRM). Job scope included1) Assessed client’s business needs vis-à-vis functional capabilities of CRM.