Gazprom Neft-Digital Solutions: digitalization of business for one of the world's largest oil companies. Managing IT development of a large-scale infrastructure project (IDM) Identity Management System.ANALYTICS and MARKETING:- Identifying user needs (CJM, JTBD, User Flow);- Making decisions on product development based on metrics. Working with hypotheses: formulation, research, experiments;- Formulating business requirements;MANAGEMENT:- Product development strategy (Vision/ Roadmap/ Backlog);- Setting tasks for teams (prioritization, decomposition). Implementation control and adjustment (MS Azure);- Communication with stakeholders (meetings, meeting minutes, status calls);- Coordination of business requirements with related teams;- Budget formation and resource allocation by product development stages (MS Project) budget protection;- Sprint planning. Release management in accordance with plans;- Maintaining technical documentation for the project (TOR, reporting). Project knowledge bases (Atlassian Confluence);- Development of infrastructure solutions taking into account information security requirements;- Project risk management;DESIGN:- Design concept analytics;- UX, UI prototyping;---------------RESULTS:As part of the import substitution policy, a successful seamless migration of data and users (about 100,000 people) was carried out from the old solution implemented on the Oracle DBMS to PostgreSQL.New solutions were developed and implemented that are more intuitive for users of the system, the interface was updated based on its own design system Consta.Reduced - the cost of IT infrastructure, the load on service support, the number of requests from users (complaints in the operation of the entire system)

System integrator of IT solutions of the Russian Federation for the largest Russian companies, state corporations and departments.PROJECT MANAGEMENT, ANALYTICS:- Analysis and updating (TOR) of the technical task;- Development (CTZ) of a private technical task;- RoadMap (plan-schedule) of the project;- Holding meetings, presentations;- Formalization of agreements (minutes of meetings, status calls);- Communication and feedback.- Working with requirements;- Maintaining the Backlog;DESIGN MANAGEMENT:- Development of design concepts;- UX, UI prototyping;-------------RESULTS:Successful development/modernization of internal corporate portals for:- Ministry of Education and Science of the Russian Federation- Power Machines- Gazprom Neft- UAC

Leading real estate agency in sales and development a dozens of new buildings projects in Moscow and Moscow region.IT PRODUCT• eCommerce - development of a unique marketplace for the new buildings market in Moscow and the Moscow region (front end);• Development of a unique sales management system (back end) in order to minimize offline transactions in deals;• Project budgeting, unit economy;• CustDev, formulation of product hypotheses;• Prioritization of requirements, Backlog and Roadmap of the project;• Agile management (sprints).MARKETING• Traffic analysis, end-to-end BI analytics;• CRM (Bitrix24), Lead center;• Market analysis, tracking market changes, expanding the active customer base;• Marketing mix management (~ 20 million rubles/month);• Digital marketing: SEM (Yandex, Google), SEO (traffic analysis), SMM (Facebook, Instagram, VKontakte, MyTarget, YouTube);• Growth Hacking: new hypotheses and promotion channels;• Content marketing: social networks, forums, blogs;• eMail marketing, messengers, e-commerce;• Holding client events: exhibitions (including abroad), interviews with leading media;• Team management, KPI, motivation.SALES• Planning (year/quarter/month), budget protection and execution;• Negotiating with clients and partners, concluding contracts;• Our own end-to-end analytics system, CRM (Bitrix24), Lead center;• Team management, motivation, KPI, regulations----------RESULTS:Development of a new website [marketplace] for the company. Implementation of end-to-end analytics, development of internal CRM. Agile optimization of web development. Increasing the effectiveness of the marketing mix

Development of a global community & marketplace for the real estate market ( local infrastructure, neighbors, news ). Project strategy, web development and promotion in Russia and abroad:PRODUCT:• Identification of user needs (CustDev, CJM);• Interaction with stakeholders (BizDev business requirements), formation of Product Vision;• Interaction with users, identification of needs (CustDev, CJM);• Evaluation of product initiatives: priority, resources, effectiveness;• Management of the project monetization system;• Management of agile IT development: setting goals for the team taking into account maximizing ROI;• Coordination of the development team with the requirements of the customer: requests for customization, preparation of technical specifications;• Maintaining Back Log of the product.• Reporting to investors.MARKETING:• Markets analysis (technology, players, laws) in Russia, Europe, USA, Asia;• Promotion strategy, growth hacking: new hypotheses and promotion channels;• SEO-optimization, content management (articles, blogs);• Development of SMM-accounts (Facebook, Instagram, VKontakte, YouTube, Twitter);• Active development of the community on Facebook (pages and groups, total approx. 100);• Support for real estate transactions;• Marketing funnel AAARRR----------RESULTS:From scratch, a successfully working MVP was created, which carries out lead generation, both in Russia and abroad. Outstanding design and usability are already marked by the market

PITERRA ™ (since 1999) is one of the leading players on the Russian market for exclusive interior products, offering world-famous premium-class brands. We cooperate with leading suppliers of Italy, England, Germany, Sweden, Belgium, Spain.IT PRODUCT• eCommerce: improving the sales funnel, conversions;• Web development: personal account for dealers;• Web development of the mobile version;• Team management, KPI, motivation.MARKETING• Traffic analysis, end-to-end analytics;• Growth Hacking: new hypotheses and promotion channels;• Marketing complex management (~ 2 million rubles/month);• Introducing new product groups to the market (wallpaper, designer decor, fabrics);• Opening a new format in retail - Pulkovo outlet;• Loyalty programs, sales promotion: data analysis; calculation of financial efficiency.SALES• Marketing and sales planning (year/quarter/month), budget protection and execution;• Optimization of sales channels - own retail (St. Petersburg and Moscow)/ dealers in the regions of the Russian Federation/ corporate sales/ online store;• CRM (Bitrix24), Call tracking, Lead center----------RESULTS:Implementation of Bitrix24 CRM into the company's business processes. Strengthening digital marketing channels (SMM, SEO, SEM), optimizing the sales funnel, increasing conversions. Web development: website, personal account for dealers