Ashley North Email & Phone Number

California, United States

London, Central London, Gb

Responsible for developing & executing paid social strategies and campaigns across North America.

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I work with DTC, B2C & B2B clients to identify their business needs and develop strategies to meet critical goals - from brand awareness, to lead generation and direct response. By using data to create an integrated approach across social media, paid media, content & creative strategy, influencer marketing, PR, email and SEO, I craft unique solutions to meet and exceed KPI’s.Clients: Allergan Aesthetics, Tatcha, Hanson of Sonoma Distillery, Quintessa, Stikwood, BertazonniPaid Media - executed competitive & keyword research, outlined channel budget allocation & pacing, directed copy & creative, set up campaigns in platforms, performed ongoing optimizationspaid campaign management & optimization, analytics & insight reporting (Sprout Social, Brandwatch, Dash Hudson, Aspire IQ, Google Analytics)Social - developed strategic content calendars to support launches, sales goals and align with integrated channels (paid, email, influencer, PR) , developed briefs for photography & storyboards for IG Reels, TikTok & YouTube), worked closely with brand teams to ensure content was educational, as well as engaging, planned IG feed layouts, pitched ideas for trending contentInfluencer - developed creative strategy for campaigns, created SOP's for the execution of campaigns, project managed campaigns in Asana, outlined criteria for ideal on-brand creators, identified influencers across multiple tiers (micro to macro), executed influencer outreach, developed campaign pitch materials, educational materials, content briefs, mailer briefs & timelines, developed & negotiated contracts/budgets, maintained relationship & deliverable management, managed trading/seeding campaignsInterested in working together? Check out my services below and email me at ashleynorth789@gmail.com.

Worked with founder to build boutique marketing agency, working a variety of clients across food/bev, consumer goods, beauty/skincare, travel & hospitality, tech, B2B & B2C, B-Corps, non-profits and startups. Grew marketing department from the ground up, owned hiring, budgeting for and managing teams. Responsible for developing and executing multi-channel marketing strategies for clients.- Responsible for developing agency brand identity and defining client services & pricing models- Identified new client opportunities and created sales & marketing materials- Researched clients to identify needs & direction for marketing strategy- Developed customized pitches for clients, across branding, social media management, content development & graphic design, paid media and influencer marketing- Owned development of customized marketing plans for clients (budgets, creative needs, campaigns ideas & timing)- Developed SOP's for client services & set up project management systems- Led the execution of marketing efforts across lead gen, social media, paid media (Facebook, LinkedIn, Pinterest, Google Ads), influencer, PR, email, blog, SEO, website, display, affiliates; created channel specific forecasts & budgets- Directed campaign strategy for all promotional & performance driven events - personalization, messaging & creative, targeting, testing; created mockups & briefs for asset design/videos- Built go-to-market strategies for early & mid stage startups- Worked cross-departmentally with Product/Engineering to identify areas for site & backend improvement, developing detailed briefs to demonstrate impact on business to CTO- Managed full-rebrands & developed new creative directions for clients, including websites- Worked with finance teams to develop budgets, revenue forecast models & report on sales growth- Responsible for setting sales goals and developing a roadmap to meet & exceed goals- Developed blogs, e-books and webinars to support agency lead generation

San Francisco, Ca, Us

Directed marketing efforts for prestige global skincare brand to engage & grow audience and to increase brand awareness, site traffic & sales. Managed a small team, agency relationships & contractors. Responsible for strategy development, campaign execution & measurement of performance. Worked cross-departmentally to spearhead new initiatives such as migration to Shopify & implementation of Afterpay on site.Paid media - responsible for creative direction of paid social campaigns, developed briefs & mockups for assets (graphic design, copywriting), developed keyword strategy & copy for search campaigns, worked with agency to ensure all campaigns were optimized for ROI, defined KPI’s & goals, reporting &strategic recommendations based upon revenue forecasts & targets, executed advertorial & 3rd party media buysEarned media - developed strategy for influencer partnerships (budget, product seeding, campaign conceptualization, content strategy), maintained list of on-brand influencers & nurtured relationships, creative direction on mailings, curated UGC & maintained library, copyedited press releases, planned & executed PR events, managed pitching calendar for placements in media outlets (Vogue, Allure, Harper’s Bazaar, goop)Owned media - grew IG following by 40k+ in less than 2 years, developed strategic content calendar (IG, IG stories, Facebook, Pinterest, blog), implemented new social media features (IG shopping & checkout, story Q&A’s, countdowns), developed briefs for blog articles, provided creative direction for photo/video shoots for social & website content, drafted & scheduled social media posts, designed assets for posts, worked with customer service to manage engagementEvents - sourced venues, managed budget, quotes & billing, developed creative concepts for decor, managed vendors, developed schedule & run of show, drafted invite copy & designed invitations, managed guest list & day-of operations, created mood boards & shot list for photographers

New York, Ny, Us

- Managed social media marketing & SEO efforts for clients of the SF Chronicle’s digital agency- Grew monthly recurring revenue for social media department from less than $10k to $50k+- Defined existing product offerings for strategy development, planning, execution & management- Created innovative, new social media product offerings to drive client upsells- Maintained mutually beneficial relationships with clients to attribute to zero client attrition- Developed sales materials for social products - sell sheets, SOW's, RFP's, pitch decks- Acted as key player in closing new business - attended in-person meetings with potential clients- Created holistic, innovative social media marketing strategies for clients that integrated with programmatic, display, SEM, SEO, content marketing, influencer marketing, marketing automation, PR - Executed all aspects of client SOW - competitive research, strategy development, creative conceptualization, KPI benchmarking, campaign management & optimization, analytic reporting- Created organic social content, blog content, social media graphics, managed community engagement- Developed blogs, e-books, whitepapers and webinars to support agency lead generation efforts, hosted and taught marketing workshops- Attended events such as SF Chronicle Wine Auction & Auction Napa Valley as spokesperson for agencyClients: Meritage Medical Network, California Vein & Vascular Center, Napa Valley Vintners, KQED, Alzheimers Association, Loch & Union Distilling, Vanguard Properties

- Managed digital marketing efforts for clients (social media, paid media, SEO, content creation)- Acted as account relationship manager, tracking all activity and opportunities in Salesforce- Worked with clients to develop unique marketing plan to best fit their business needs- Conducted keyword and targeting research for Google AdWords, Yahoo, Bing, social and retargeting campaigns- Set up & executed Facebook & Google AdWords campaigns- Optimized client's social profiles, directory listings, WordPress pages and meta data- Provided clients with in-depth reporting of website traffic and campaign performance- Created monthly social media editorial calendars and created blog & social media content- Worked alongside designers to develop creative for web banner ads and email marketing- Managed task calendar for team of employeesClients: BrandSource, Wolf, Serta, GE, LG

San Francisco, Ca, Us

- Developed and initiated social media strategies to raise brand visibility and recruit new members- Created content for and maintained Facebook, Twitter, Instagram & Pinterest accounts- Drafted articles for The Weekly Yelp, an online newsletter distributed to over 300k people- Worked with community manager to create weekly email blasts to local members- Conceptualized, organized and managed events for up to 1000 attendees - Connected with local businesses to negotiate sponsorship of events for promotion of business - Secured event sponsorship and volunteers through a rich network of contacts- Represented brand at events such as Napa Valley Film Festival & Bottle Rock Napa Valley

Sacramento, Ca, Us

- Provided superior, ultra-personalized service for clients of a nationally top-rated market research firm- Negotiated bids for new business and created project budgets- Maintained regular contact and expanded database using Constant Contact, Mail Chimp & Survey Monkey- Formulated research design, strategic marketing plans and evaluation of studies- Managed client spreadsheets and calendars & handling all client and respondent correspondence to create long term relationships with key decision makers- Developed & executed successful Facebook & LinkedIn marketing campaigns to drive leads and grow business - Performed administrative duties such as managing client spreadsheets and calendars, writing updates and handling all client and respondent correspondence- Prepared comprehensive findings reports for clients- Ability to perform well under tight deadlines while managing several different projects at once- Prospected and leveraged potential new business opportunitiesClients: Google, Banana Republic, La Mer, Nordstrom