Skyler Wilder Email & Phone Number

United States

Global Brand Content Manager: Marketing Events, Non-Profit Partnerships + Strategic Planning• Developed and documented brand standards to guide and collaborate with global regions.• Identified event sponsorship opportunities, coordinated terms and managed creative delivery.• Contributed to brand marketing planning to align efforts between stakeholders, channels, and departments.• Created and managed Nixon's global editorial calendar in collaboration with key stakeholders.• Managed Social Media Producer and Creative Copywriter to ensure strategic alignment, schedule, and quality of all social media content. Hiring, coaching.Team Manager: Professional Athletes, Artists, Musicians, Chefs + Industry Influencers• Managed ambassador and influencer programs: Coordinated personnel, events, productions and content.• Identified and on-boarded new team members.• Ensured that brand kits (stickers, promo product, digital assets, etc.) were distributed three times a year.• Measured and assessed impact of individual team members. Summarized quarterly team impact and performance.• Organized ambassador summits for feedback on product and marketing aligned with go-to-market timelines.• Traveled to the top action sports and industry events to bridge key consumer and community relationships.

• Curated Nixon’s unique brand voice with authenticity across all communications.• Wrote creative, powerful and persuasive copy for integrated marketing campaigns and sales tools. • Consistently delivered assets by design brief request for email, e-comm, social media and seasonal catalog.• Created and managed Nixon's global editorial calendar in collaboration with key stakeholders. • Adopted, applied and supported SEO best practices.• Directed contract copy resources.

Remote Locations

Independent Journalist. Digital Media Producer. Editorial and Digital Marketing Consultant.• International Surfing Association: 2020 Tokyo Olympic Games & World Championship event focused social media strategy and production. https://bit.ly/2WJcpNS• Men’s Journal: Olympic qualification, world travel and everything action sports. https://bit.ly/2TIOQS5• Dew Tour: Content strategy and editorial coverage. https://bit.ly/2Quqf2x

La Jolla, Ca

Communication / Coordination:• Work with the ISA Director General and President on all marketing and media initiatives.• Create effective presentations that help achieve goals.• Provide specific guidance and manage social media; develop a social media team to make sure weare incorporating our social media efforts/strategies throughout the organization.• Lead the development of the ISA’s social media strategy, and oversee the execution of plans andtactics around the globe. Define the brand's social approach to drive engagement; find the strategy, the tone, the voice and the stories that are unique to the ISA.• Oversee the implementation of a global analytics program to evaluate digital channels.• Develop and execute effective and efficient cross-platform digital marketing and communication campaigns.• Develop a strong event media team that is capable of delivering high quality results.• Travel to all ISA events and manage the full media team.• Direct all media to maximize the integration, value and global reach of all the events.• Provide guidance to improve the ISA’s global marketing and media results.• Write effective Press Releases that further enhance the ISA brand.• Manage and develop effective mailing lists.• Further develop ISA Foundation fundraising.Events• Manage all media related activities at all ISA World Championships.• Select, hire, and manage the official media crew.• Work with the web developer on the creation of the event website.• Work directly with Webcast production team on direction, guidelines, overall quality and audience experience.• Establish relationships with media partners and layout a media plan with each outlet.• Deliver a comprehensive post-event media report.• Coordinate with Local Media Manager to maximize local media coverage.Budget Responsibilities:• Build, manage and maintain yearly marketing and media budgets.

Encinitas, Ca

• Championed dynamic social media strategies for NBC Sports Group properties by responding to emerging social media trends and platforms, reacting to social analytics and collaborating with PR, marketing, creative and video teams to produce authentic social copy and assets. • Conceived, managed and executed the Dew Tour digital, editorial content strategy resulting in largest-ever Dew Tour live stream audience totaling 6.5 million minutes watched across 15 days and an increased web-exclusive video consumption by 50% in 2014. • Conceptualized and produced various NBC broadcast features and sponsor deliverables resonating with mainstream and core audiences and reaching target demographics for brands such as Mountain Dew, Toyota, Dodge and iON Camera.• Produced series of Dodge sponsor deliverables pairing athletes with wearable tech to show performance metrics overlaid on course previews on NBC for the Red Bull Signature Series.

Carlsbad, Ca

• Commanded publishing efforts and developed social media marketing and growth strategies for a unique YouTube partnership resulting in deep knowledge of successful techniques.

Sochi, Russia

• As the NBC Olympics snowboard and freestyle skiing expert journalist, covered games in real-time via Twitter and Instagram and produced feature writing and photography to a worldwide audience.• Efforts contributed to highest-ever Winter Games consumption with NBCOlympics.com receiving 61 million unique visitors, 1.6 billion page views and 9 million hours of watched video content in 18 days.• Earned a 2014 Sports Emmy Award for “Outstanding New Approaches – Sports Event Coverage” presented by the The National Academy of Arts and Sciences.

Carlsbad, Ca

• Earned cover story for enterprise “Skateboard Contests Evolve Their Act,” an expose on skateboard competitions and how they impact the industry.• Calculated editorial and advertising trend reports inclusive of material appearances for brands, athletes and photographers. Provided monthly data for three sport verticals (Skate, Surf Snowboard) inclusive of ten magazine, print titles, creating a critical metric in determining action sports athletes’ relevance in the media world valuable for team managers, marketers, and executives within our industry.• From concept to completion, pitched and produced articles/product reviews/features/slideshows ranging in topic from industry trade-shows, panel discussions, award ceremonies, film festivals, galas and various national competitions for print and digital distribution.• Coordinated the Holiday Buyer’s Guide issue via thorough communication with hard and soft good brands throughout the skateboard industry, and correlated spreadsheets for management of product and digital assets with fun, descriptive copy resulted in a seamlessly executed special edition publication.• Curated website editorial, maintained daily CMS operations in addition to reporting at action sports events and trade shows.