Renee Norton Email & Phone Number

San Francisco, California, Us

• Lead the creation, evolution, and evangelization of the Pioneer design system for Commercial and Corporate/Investment Banking experiences• Shape strategic direction of the design system and processes to maintain its success• Connect design system direction with customer insights, enhancing end-to-end user needs• Define and curate design patterns, components, toolkits, and reference materials• Collaborate with cross-functional teams, influencing design, product, and technology stakeholders• Mentor, guide, and empower design teams, fostering growth and strategic capabilities• Develop and nurture relationships with senior leadership and executives

Web and product design, print design, social media marketing, UX and marketing consulting, illustration, mural art

Boston, Ma, Us

• Executed design initiatives and market research to identify brand and product design opportunities across web, iOS and Android app, social media and email• Led brand pyramid sprint to establish brand direction and essence, which informed the creation of a design system that focused on accessibility standards, consistency and UX best practices• Performed design/UX audit of site and app experiences, highlighting low-hanging fruit opportunities as well as larger initiatives to test• Redesigned booking flow experience resulting in a projected $1MM annual revenue increase• Created scenic illustrations and built out a mascot illustration library

Fort Mill, Sc, Us

• Led and executed creative strategy for Cards vertical, which is comprised of a major credit card partner, CreditCards.com and Bankrate Credit Cards• Led co-creation design sprints, brainstorming sessions and site audits• Created wireframes, high-fidelity mock-ups and prototypes• Hired and managed a team of 12 cross-functional creatives• Re-imagined the CardMatch experience, a key feature on Bankrate Credit Cards that matches users with their ideal credit cards, to be more personalized and user-friendly• Led a co-creation design sprint to uncover new feature opportunities for a major credit card experience that allowed users to more easily compare card options, resulting in higher conversions• Created an accessible design system for a major credit card partnership to work in tandem with their existing print brand standards• Established and led the design strategy, roadmap, IA, research, and execution of six site re-designs for a joint venture start-up in the home improvement space• Created four design systems for a suite of brands to utilize a consistent component framework while maintaining separate brand identities, reducing engineering lift, allowing for faster iterations, and ensuring WCAG 2.0 compliance• Collaborated with cross-functional teams to deliver best-in-class products and experiences across multiple teams within our Innovation and Partnership vertical, touching industries such as insurance, sleep, education, home services, and paid media• Designed and iterated on several marketplace experiences

Fort Mill, Sc, Us

• Collaborated with cross-functional teams to deliver best-in-class products and experiences for multiple O&O and partnership teams including Bankrate, Verizon, ADT, financial services, energy, security, and telecom industries• Redesigned Verizon.com—significantly increasing site conversion, decreasing site speed, and winning a larger portion of site traffic • Launched a corporate credit card microsite for major credit card issuer—breathing new life into a stagnant segment of the business• Consolidated multiple page templates for various sites and landing pages for a major credit card issuer into a cohesive component-based design system—significantly reducing engineering time, increasing site speed, and bringing brand consistency to site experiences• Led an audit of all Bankrate calculators, identifying different types, most profitable and highest priority to create consistency and prioritize SEO strategy for higher engagement• Led design sprints, brainstorming sessions and peer design critiques• Created wireframes, high-fidelity mock-ups and prototypes

Co-owned and operated a mobile bar service out of a fully remodeled vintage trailer with my husband. We serviced weddings, corporate events, backyard parties and community events in the Charlotte area.

New York, Ny, Us

• Owned site experience strategy and execution, as well as social media and marketing campaigns, for Betty Crocker while leaning in on campaigns for Pillsbury, Que Rica Vida and Tablespoon• Led creative strategy and design execution of a cohesive multi-brand suite of recipe websites for General Mills, redefining UX strategy, refreshed branding, new site architecture and migrating content from 4 sites to one responsive component-based system• Redesigned four General Mills recipe sites to live on one code base—decreasing site speed, increasing ease and speed of editorial contributions, and providing a cleaner user experience• Art directed campaign photo shoots for seasonal recipes

Saint Paul, Mn, Us

• Specialized in lead generation optimized digital campaigns for B2B and B2C clients in CPG, home improvement, TV, education, healthcare, and editorial industries• Led creative on full-service campaigns including websites, landing pages, micro-sites, CRM email, SEM display ads, social media, branding, iconography, infographics, and illustrations• Redesigned Nestlé Kitchen’s Meals.com—increasing page visits and brand recognition, improving usability and market differentiation• Designed and illustrated an interactive web experience for Wonka’s super-premium launch of Inventing Room chocolates to showcase the product line and story behind each collection

Minneapolis, Mn, Us

Collaborated with developers, writers and analysts to design campaigns for B2B and B2C websites, mobile apps, CRM email, SEM display ads, social media marketing, an interactive flash game, and illustration projects.

I managed the main office of a state-wide bail bond agency, where I underwrote and approved bonds, managed bail bond agents throughout every county in Minnesota, and maintained an extensive client database. My daily roles included interviewing clients and co-signers, running background checks, handling payments, invoicing, updating client files, and writing bonds, among other duties.