Norty Turner

Norty Turner Email and Phone Number

Chief Executive Officer @ Sunstate Equipment Co., LLC
Scottsdale, AZ, US
Norty Turner's Location
Charlotte, North Carolina, United States, United States
Norty Turner's Contact Details
About Norty Turner

With a reputation as a catalyst and a transformational leader (read: growth multiplier/turnaround expert), I supercharge performance of organizations that are struggling, those integrating following M&A, and those seeking to catapult to the next tier. Part of my value proposition is crystallizing mission and vision while empowering teams to go to extraordinary lengths to exceed customer expectations. These are just some of the factors that have helped to contribute to results I’ve delivered throughout my career as a CEO, President, and Senior-level Executive.

 In my first job out of college, I can still recall the surge of energy and excitement I felt when I closed my first cold-call sale at the end of the day. It was an inspiring moment, and I’ve never looked back.I brought this same energy to my work as CEO of RESA Power—driving strategic vision and value that propelled growth for this industry-leading critical power systems and services company. From leading the acquisition of 3 prime targets, increasing the company’s presence in the renewable energy space, and opening 6 greenfield locations to driving impressive revenue and EBITDA growth, I successfully spearheaded new vision, mission, strategies, objectives, and action plans. I previously led United Rentals’ Services & Advanced Solutions Group—successfully turning around the industry-leading United Academy, coalescing and growing a singular Customer Equipment Solutions organization, and building out an effective Advanced Solutions Group. Even during challenges imposed by COVID, record performance and results were attained in all 3 arenas.As CEO of Riwal, a €270 million global equipment rental and sales company, I led the company to its best financial results in more than 40 years. We achieved this by driving large-scale, enterprise-wide change and implementing the gold standard of customer service (“The Riwal Way” program) across a 17-country enterprise. 

During my 17 years with Hertz Equipment Rental in the US and EMEA, I developed several of the company’s most profitable operations and devised strategies that opened up new markets and lucrative opportunities.

 What hasn’t changed over the years is the approach that I bring to every challenge: confidence, conviction, and contagious enthusiasm. As a leader, I share my vision for what we can be and invest in the people, processes, and resources to make that vision a reality.

Norty Turner's Current Company Details
Sunstate Equipment Co., LLC

Sunstate Equipment Co., Llc

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Chief Executive Officer
Scottsdale, AZ, US
Norty Turner Work Experience Details
  • Sunstate Equipment Co., Llc
    Chief Executive Officer
    Sunstate Equipment Co., Llc
    Scottsdale, Az, Us
  • Woodland Management
    Principal
    Woodland Management Sep 2023 - Present
    PrincipalWoodland Management, Acquisitions & ConsultingOct 2023 - PresentCharlotte, North Carolina, United States
  • August Green, Llc
    Managing Partner
    August Green, Llc Jun 2001 - Present
    Real Estate Development and Investment
  • Resa Power
    Chief Executive Officer
    Resa Power Sep 2022 - Sep 2023
    Houston, Texas, Us
    Industry-leading critical power systems and services company • 10 direct reports I was tapped by this Investcorp portfolio company (a global alternative investment firm) to lead with strategic vision, drive forward value creation levers, and propel North American growth for this market leader in power systems and services. Select accomplishments:* Increased revenue by 21%, grew EBITDA by 28%, and lowered leverage ratio from 4.3 to 3.6 during first year in role.* Acquired 3 prime acquisition targets within first 9 months in position, strategically boosting presence in renewable energy space as well as geographically in Canada. * Opened 6 greenfield locations (achieving positive EBITDA in 4) during first 8 months of operation.* Expanded nascent National Accounts initiative to increase revenue by 72% and revenue weight by 33%.* Established Vision, Mission, Strategies, Objectives, and Action Plans with senior leadership team, solidified longer term strategy, and systematized monthly business reviews to ensure execution of strategy and PE investment thesis.* Drove forward employee-focused HR initiatives to enhance recruitment, training, and retention to realize industry-leading talent development results. This included deploying such initiatives as Executive Coaching, Wildsparq Talent Development program, Apprenticeship Mentorship Program, Retention plans and surveys, and numerous others.* Initiated project to identify high-value/high-growth sectors where highest value accretion could drive GTM strategy—i.e., further expanding the burgeoning National Accounts program, fuel sales planning/execution/accountability, identifying cross-selling opportunities across all business units, etc. * Launched strategic digital initiatives to enhance the customer and employee experience (conducted Voice of the Customer project to understand and leverage 3 Critical Success Factors: Service Quality, Cost/Value, and Service Speed).
  • United Rentals
    Senior Vice President, Services & Advanced Solutions
    United Rentals Nov 2018 - Mar 2022
    Stamford, Ct, Us
    $10B equipment rental and sales company • 7 direct reports I was brought on board to articulate short- and long-term strategy for optimizing 3 core services: Customer Equipment Solutions (CES), United Academy (UA), and Advanced Solutions, fundamental to the company’s 2020–2025 aspirational strategy and aggressive growth plans. Performance highlights include:* Implementing United Academy’s Learning Management System—managing transition to and launch of a virtual training platform (SaaS cloud-based) that delivers industry-leading training to more than 90K students annually. Collaborating with internal Digital and IT resources, a technology product was launched concurrent with the requirement to transition from 85% in-person instruction to 100% virtual with the advent of COVID. Bottom-line results included significant increases in revenue and EBITDA.* Assessing and then managing merger of 2 independent business groups to create one Customer Equipment Solutions group, UR’s companywide technical fleet and equipment solutions service. In addition to up-leveling talent and resources, significant growth was realized — with measurable upticks in revenue despite COVID impacts.* Optimizing the Advanced Solutions Group by developing and executing a strategy to streamline overall operations to focus on most critical segment—optimizing world-class telematics and sensors. This was accomplished at same point that a complex transition from 3G to 5G (necessary to support 300,000+ GPS-enabled devices) was required due to waning technology. The result: Double- and triple-digit improvements in EBITDA over 2 years.
  • Ipaf (International Powered Access Federation)
    President And Member Board Of Directors
    Ipaf (International Powered Access Federation) Sep 2013 - Mar 2022
    Crooklands, Cumbria, Gb
    Oversee governance, review/approve strategy, group initiatives, financial results, CEO performance (Sept. 2013–March 2022).
  • Riwal
    Chief Executive Officer
    Riwal Mar 2012 - Oct 2018
    Dordrecht, South Holland, Nl
    €269M international equipment rental and sales company • 7 direct reports, 2,000+ indirect I was recruited to lead organizational transformation, turn around operations, revitalize revenues, and direct the strategic vision of company growth through global expansion. I successfully devised and implemented long-term strategic plans for establishing and emerging markets—leading expansion in 17 countries (Europe, Middle East, India) and architecting global relationships, acquisitions, and multi-year agreements.* Increased revenues 49% from 2011 to 2017 (€179.6M to €268.6M), boosting EBIT by 656%, transforming profit after tax from a -€7.8M loss to €18.2M+ profit & increasing ROCE by 176%: from 1.5% to 10.6%.* Drove industry prominence, advancing market leadership to rankings of #1 in The Netherlands, Poland, India, Croatia, Slovenia, Denmark, and Kazakhstan; tied for #1 in UAE and Qatar. * Strategized and executed reorganization with full BOD support: Created Digital Director role to manage growing business requirements; replaced IT management team and restored ERP project launch; and coalesced technical/global business responsibilities of 2 former COOs under one COO.* Led navigation from legacy minority shareholders to One Riwal, building consensus and consolidating management of organizations in 17 countries under one helm over 2 years.* Conceived and launched sustainable program delivering the industry’s best customer experience across the entire organization: “The Riwal Way” incorporating KPIs, Kaizen events, a Dashboard, and Scorecards.* Led acquisition of AFI (1,200 machines, 9 depots), catapulting Riwal’s German market share position from 21st to 4th.* Attained Ernst & Young’s highest endorsement in 2017 audit and Riwal’s annual report: “Zero findings.”
  • Hertz Equipment Rental
    Vice President Emea
    Hertz Equipment Rental Aug 2008 - Dec 2011
    Bonita Springs, Fl, Us
    $1B+ international construction equipment rental and sales company.I was promoted to turn around underperforming operations in France, improve the deteriorating situation in Spain, build a talented management team, and envision, develop, and lead a strategic plan for Hertz’s growth in EMEA. In this capacity, I oversaw P&L for 3 corporate entities, $132M in revenues, and team of 660 employees across 73 locations. Chief contributions include:* Defined and executed business diversification strategy. Launched expansion into power generation with new division of Hertz Energy Services; oversaw acquisition of power generation target in Spain (2009).* Implemented new plant services initiative in France to expand beyond construction to industrial opportunities; realized incremental $1M in first-year revenues from industrial sector.* Optimized overall performance through process improvements organization-wide, slashed costs across the board to retain profitability throughout global economic crisis, and attained 18% growth from implementation of general rental program in France (diversified client base/fleet offerings). Performance highlights include:* Launched what became Worldwide Hertz Equipment’s most profitable company in Saudi Arabia in a 2010 joint venture: Generated 58% Financial Utilization and 90% Time Utilization.* Established new format franchise for Afghanistan; created platform positioning Hertz to pursue U.S. Dept. of Defense contract opportunities. Negotiated franchise agreement with large UAE-based conglomerate, Al-Futtaim, producing substantial fees on all revenue.* Advanced HERC’s network expansion strategies: Identified, evaluated, and pursued targeted acquisitions/JVs/franchise development throughout Greater EMEA. * Continued strategic initiative rollout of 60 general/small equipment rental locations in France, increasing revenues by 20%.* Led targeted improvement plan that yielded a 60% year-over-year profit improvement.
  • Hertz Equipment Rental
    Region Manager Operations
    Hertz Equipment Rental Jan 2001 - Aug 2008
    Bonita Springs, Fl, Us
    I was selected for advancement into a specially created role; my scope expanded to include NC, part of SC, and TN. In this capacity, I brought leadership across the region, spearheading implementation of the Toyota Lean principles-based Hertz Improvement Process—capturing immediate savings of 8% and positioning for future savings.Key contributions:* Grew area to the most profitable in the company with a 31% profit margin on business generating $82M in revenues and with fleet valuation of $155M.* Increased active accounts by 6%; raised general rental revenue by 21% during industry slowdown.* Identified, negotiated, and initiated construction for 4 new locations.* Provided strategic counsel to WW HERC’s president on optimizing operations in France.* Instituted best practices that increased revenue, profitability, and efficiency for 200 employees throughout the Zone’s 20 sites.* Attained the highest pre-tax income margin of any Zone company-wide in 2004, 2005, 2006, and 2007.* Grew pre-tax income 249% per year, 2003 to 2006. Boosted revenues 38% per year from 2003 to 2006.* Increased general rental revenue by 42% for 2005 and 35% for 2006. Expanded active accounts by 80%.
  • Hertz Equipment Rental
    Branch Manager
    Hertz Equipment Rental Jan 2000 - Jan 2001
    Bonita Springs, Fl, Us
    As Branch Manager, I directed a team of 20 and elevated already impressive performance to superior levels. I launched business-driving and cost-cutting initiatives plus 2 Red Tag Sale Events that generated more than $7M in fleet sales. Other achievements: * Despite industry downturn at time of promotion to Branch Manager, delivered highest pre-tax income margin (30%) of all Hertz branches worldwide, boosting pre-tax income by 16% from 1999 to 2000.* Achieved highest profit growth in Southeastern Region, increasing overall revenue by 9%.* Increased supply sales by 657%, new equipment sales by 57%, and transportation revenue by 22%.
  • Hertz Equipment Rental
    Region Sales Director
    Hertz Equipment Rental Aug 1998 - Jan 2000
    Bonita Springs, Fl, Us
    Developed and supervised 15 sales representatives and 15 inside sales coordinators across 6 locationsGenerated 10% revenue growth, 25% account growth, and 75% used equipment sales growth in a highly competitive environment.
  • Hertz Equipment Rental
    Sales Representative
    Hertz Equipment Rental Jun 1996 - Aug 1998
    Bonita Springs, Fl, Us
    #1 ranking in Southeast Region/equipment sales gain, 2nd highest rental revenue generator among 45 sales reps, double-digit revenue increases, and account growth rates of 75%.
  • Hertz Equipment Rental
    Sales Coordinator
    Hertz Equipment Rental Mar 1995 - Jun 1996
    Bonita Springs, Fl, Us
    .

Norty Turner Skills

New Business Development Operations Management Negotiation Contract Negotiation Sales Management Business Strategy Key Account Management Team Leadership Change Management Forecasting Customer Service Sales Purchasing Inventory Management P&l Pricing Fleet Management Management Rentals Account Management French Financial Analysis Income Statement Business Development P&l Management Customer Relations Equipment Rental Marketing Strategy Budgets Mergers And Acquisitions Global Market Expansion Negotiations Team Builder And Catalyst Strategy Design And Execution Revenue And Profit Growth Market Penetration Competitive Market Position New Product Introduction Customer Relationship Management Capital Projects Cost Savings Employee Relations And Training Problem Solving Keynote Speaker Lean Principles Continuous Process Improvement Strategic Planning Team Building Business Planning

Norty Turner Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Psychology
  • North Carolina State University - College Of Management
    North Carolina State University - College Of Management
    Master Of Science In Management (Present Day Mba)
  • Harvard Business School
    Harvard Business School
  • Imd
    Imd

Frequently Asked Questions about Norty Turner

What company does Norty Turner work for?

Norty Turner works for Sunstate Equipment Co., Llc

What is Norty Turner's role at the current company?

Norty Turner's current role is Chief Executive Officer.

What is Norty Turner's email address?

Norty Turner's email address is no****@****paf.org

What schools did Norty Turner attend?

Norty Turner attended University Of North Carolina At Chapel Hill, North Carolina State University - College Of Management, Harvard Business School, Imd.

What skills is Norty Turner known for?

Norty Turner has skills like New Business Development, Operations Management, Negotiation, Contract Negotiation, Sales Management, Business Strategy, Key Account Management, Team Leadership, Change Management, Forecasting, Customer Service, Sales.

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