Nosa Lawani

Nosa Lawani Email and Phone Number

Senior Paid Media Specialist @ Performance Ads
Walsall, GB
Nosa Lawani's Location
Walsall, England, United Kingdom, United Kingdom
About Nosa Lawani

🚀 Meta Ads Specialist | Helping Ecommerce & DTC Brands Scale Profitably 🚀I work with a select group of growing and established eCommerce & DTC brands to reduce Meta Customer Acquisition Costs (CAC) and maximize new customer revenue through highly effective, data-driven paid social strategies.With over 10 years of experience in digital marketing and eCommerce, I’ve developed a deep expertise in Meta Ads and a proven track record of scaling businesses while maintaining profitability.I’ve had the privilege of working with industry-leading brands such as Olipop, Welly, Tsuno, TucknCharco, VixSocks, helping them navigate the ever-evolving paid social landscape, unlock new growth opportunities, and achieve sustainable, long-term success.💡 What Sets Me Apart?- Advanced understanding of Meta’s auction mechanics, pixel data, and creative strategies- Expertise in crafting full-funnel campaigns that drive high-quality traffic and convert prospects into loyal customers- Relentless focus on ROAS and scaling profitably without compromising brand integrityIf you’re an eCommerce brand looking to scale efficiently and profitably, let’s connect! I’d love to help you drive revenue growth Meta Ads and turn them into a consistent growth channel for your business.📩 Reach out to discuss how I can help your e-commerce brand scale.

Nosa Lawani's Current Company Details
Performance Ads

Performance Ads

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Senior Paid Media Specialist
Walsall, GB
Employees:
4
Nosa Lawani Work Experience Details
  • Performance Ads
    Senior Paid Media Specialist
    Performance Ads
    Walsall, Gb
  • Performance Ads
    Google/Meta Ads Specialist
    Performance Ads Apr 2024 - Present
    Walsall, England, United Kingdom
  • Nova Ai
    Co-Founder
    Nova Ai Jan 2024 - Present
    Houston, Texas, United States
    • Developed cutting-edge AI solutions for businesses, specializing in AI Chatbot Development and AI Voice Agents.• Provided Enterprise Consulting services to clients, staying up to date with the latest technological advances in the AI industry.
  • Digxital
    Brand Marketing Manager
    Digxital Sep 2022 - Apr 2024
    Lagos State, Nigeria
    Responsibilities:Conducted market and competitive research regarding targeted audiencesPlanned, coordinated, supervised, and established the development of new products and changes to existing products.Worked closely with Research and Development to define products for existing sales channels as well as lines for new sales funnelsLaunched, monitored and optimised client social ad campaigns for 3 key clients.Maintained strong client relationships by handling direct communications consistentlyCreated a launch plan and 22 digital campaigns on Facebook and Instagram including posts and promotionsAchievements- Created email marketing campaigns with open rates of no less than 18% and up to 40% (market averages 10-15% open rate)- Developed and maintained content strategy in support of branding generation objectives via the creation of 2k blog posts which resulted in 110% increase in brand awareness- Managed largest key account generating $1,300,000 annually.- Managed 80 campaigns on 6 social media platforms including Twitter, LinkedIn, and Facebook, developing promotional strategies which increased clients’ brand awareness by 50% in 6 months- Grew digxital social media from 0 to 23k in 6 months with a lead generation conversion rate of 5% in client acquisition
  • Digxital
    Digital Strategist
    Digxital May 2021 - Sep 2022
    Lagos State, Nigeria
  • Digxital
    Digital Marketing Specialist
    Digxital Jul 2020 - May 2021
    Lagos State, Nigeria
  • Digital Marketing Training And Consulting Africa
    Strategy And Brand Manager
    Digital Marketing Training And Consulting Africa Sep 2019 - Jul 2020
    Lagos, Nigeria
    Responsibilities- Designed and prepared digital marketing strategy for top agency client in the pharmaceutical industry - Managed Linked B2B lead generation campaign for client in the MEP sector- Launched client digital campaigns which saw brand awareness grow by 50% in 120 days- Managed strategic client relationship and communications on a daily basis- Maintained strong client relationships by handling direct communications consistently earning a 97/100 client satisfaction rating- Managed Search, Shopping, Display ads and Social Media Marketing for major brands with total monthly ad spend of around $150,000/monthAchievementsDeveloped a Loyalty and Referral Program for client brandDirectly generated over $50,000 in monthly revenue for clients through direct response marketing campaignsManaged largest key account generating $10,500,000 annually.Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales.Developed brand guidelines and brand bible for all internal segments as a product development specialist.
  • Protip Tech Solutions
    Head Of Marketing Operations
    Protip Tech Solutions Aug 2015 - Sep 2019
    Lagos, Nigeria
    My responsibilities at Protip includes, but not limited to:- Led the daily marketing operations for a gaming affiliate company. - Strategically formed partnerships with relevant brands - Spearheaded a team that fostered organic growth of 2 company brands across all digital and offline channels by 380% in 12 months- Facilitated the development and implementation of core marketing processes, capabilities, and systems to enable efficient and effective delivery of marketing plans.- Managed the day-to-day below the line campaign activities, data acquisition, reporting / campaign tracking and process flow of all marketing activities- Promoted the Marketing Operating calendar across Marketing stakeholders and teams to ensure they are engaged at the appropriate time to provide timely input- Worked on multiple campaign briefs at the same time, ensuring executional accuracy and stakeholder communication are optimised throughout- Managed relationships and performance of our relevant third parties- Managed project initiatives to identify requirements with partners, leading to the successful implementation of new processes and technologiesAchievements- Managed a team of 3 marketing coordinators and provided leadership, training and mentorship resulting in a 18% increase in team productivity- Monitored and analysed website traffic and social media engagement to identify areas for improvement resulting in a 20% increase in website conversion rate- Developed and implemented marketing strategies resulting in a 20% increase in revenue in 2017
  • The Sweet Layers Factory
    Digital Marketer | Brand Marketing Manager
    The Sweet Layers Factory Apr 2018 - May 2019
    Houston, Texas, United States
    Responsibilities- Designed and prepared a pre-launch digital marketing strategy for a luxury cake brand- Managed 360-degree marketing campaigns, strategic partnerships, competition mapping, brand positioning, and consistency across channels- Managed a brand activation event for launch- Managed content strategy, newsletters, social media content, performance marketing & brand awareness across digital.- Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital- Developed brief and creation of rebrand across digital channelsAchievements- Developed a Loyalty and Referral Program for brand- Developed an Influencer Marketing team for special activations leading to 20% increase in brand awareness in 3 months.- Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.- Developed and executed marketing campaigns leading to increase in 27% engagement via incremental sales.- Developed brand guidelines and brand bible for all internal segments as a product development specialist.
  • Kiddo Ng
    Content Strategist | Marketing Manager | Digital Marketing Consultant
    Kiddo Ng Dec 2017 - Jul 2018
    Lagos, Nigeria
    - Created social media content calendar- Uploaded physical goods to online platforms like Jumia, Konga. - Writing copy for product descriptions on social media and online selling platforms- Developed pricing strategies, balancing firm objectives and customer satisfaction. - Compile lists describing product or service offerings.
  • Uber
    Brand Ambassador
    Uber Sep 2016 - Feb 2018
    Lagos State, Nigeria
    My responsibilities at Uber Nigeria include:- Educated customers of traditional cab hailing platforms about a variety of exclusive Uber offers via one-on-one interaction.- Cultivated and sustained positive working relationships with customers and other brand ambassadors of Uber- Formed key strategic partnerships to onboard new users and drivers to the uber app- Represented uber brands at networking and partner events- Penetrated new market segments through use of strategic marketing initiativesAchievements- Led a Twitter online referral campaign that resulted in 1200 new active rider signups in first 30 days of working as an ambassador- Led a team of influencers to drive over 30,000 active rider signups to the brand in 90 days- Increased signups by over 50% within one month and maintained those numbers by furthering brand loyalty with new riders.- Won exclusive bonuses and perks due to performance in marketing
  • Tradot
    Brand Strategist
    Tradot Feb 2013 - Aug 2015
    Nigeria
    Responsibilities- Developed strong brand positioning, brand differentiation strategies, and brand message based on consumer data and market analysis- Established brand guidelines, voice, and KPIs to ensure alignment with organisation- Closely worked with creative team to implement brand guidelines- Ensured compliance with the brand guidelines across all media, materials and channels- Evaluated new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budget- Monitored and optimised brand performance across boardAchievements- Optimised SEO / SEM efforts on flagship website which resulted in 1500 new signups in 3 months- Grew direct marketing email click-through rate from 1% to 15% through content testing & optimization- Grew Facebook community from 0 to 8000 in 6 months with main site click to buy conversion increase of 4%- Created a multi-media campaign that increased app signups by 5% every month in 12 months

Nosa Lawani Education Details

Frequently Asked Questions about Nosa Lawani

What company does Nosa Lawani work for?

Nosa Lawani works for Performance Ads

What is Nosa Lawani's role at the current company?

Nosa Lawani's current role is Senior Paid Media Specialist.

What schools did Nosa Lawani attend?

Nosa Lawani attended University Of Benin.

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