Expertly navigate the Cloud Pak for Data (CP4D) environment, recommending the appropriate products and services necessary to fulfill client POCsUnderstand and communicate the technical advantages and tradeoffs between data models Project: IBM Store in the Cloud, June 2020 - December 2020> Managed a team of data scientists responsible for building and developing the staff optimization, task scheduling, and demand forecasting analytical assets> Delivered and deployed an end-to-end solution at scale, utilizing Watson Machine Learning and Cloud Functions to expose the analytical assets> Developed and optimized the customer pipelines within Watson Studio, dynamically writing insert and update statements based on the platform’s API callsProject: Cognos/DOMO POC, August 2020 – November 2020> Wrote custom pipelines that replicate Trello’s API – merging it with RMT & Atlas data to draw meaningful conclusions around current client POCs > Constructed a SWOT analysis, necessary for migrating existing assets from DOMO to CognosProject: Watson Assistant – COVID Relief ChatBot, March 2020 – June 2020> Worked directly with the State of N.J. and Harris County (Texas) to create a series of dialogues and intents, effectively answering various concerns around COVID and providing the correct point of contacts for the state or county agencies

Whataburger – Data Strategist, March 2019 - present########################################Used machine learning techniques & SQL to establish a methodology that programmatically queries for nuances in creative taxonomy and automatically overwrites them with the correct taxonomy structureUtilized SQL’s various functions to create custom dimensions, tables, and views, referencing specific business rules to extract meaningful breakouts of creative level dataScheduled SQL batch processes to manage and update conversion level data on a daily basis (approximately 130k rows per day), ensuring that all conversion data was equally represented in each vendor’s platform Created custom APIs through Google Apps Scripts that speed up and automate the data intake process for client facing data visualizations and reportsTuesday Morning – Data Strategist, March 2019 - present###########################################Build quality assurance dashboards to foster credibility and establish rapport among the internal media teams and client relationships and delivery insights in a meaningful, cost-effective way

Atlanta Hawks – Analytics Manager September 2018 - March 2019###############################################Aid in the development and implementation of BI visualizations, design of key performance indicators, and data source creationSupply guidance and expertise on tagging implementation, utilizing Campaign Manager and Google Tag Manager to implement custom floodlight tags to track sales on their Ticketmaster siteAtlanta United – Digital Analyst January 2017 - March 2019##########################################Automated insights by building a near real-time data systemBuilt custom Tableau Dashboards to create stories surrounding marketing initiatives – supplying a walk-through experience for display and social tacticsTroy University – Digital Analyst June 2016 - present########################################Fully automated their reporting infrastructure by batch scripting their historical processes, writing custom R code to clean and organize their data, and schedule extract refreshes on their Tableau ServerCreated and implemented a media taxonomy to break down and segment digital marketing campaignsDeveloped a social listening practice across all TROY media channels – perfecting and fine-tuning topics to auto generate reports and catch outliers when unexpected events occurred

Verizon Wireless – Web Analyst, January 2017 – March 2017======================================Managed Adobe analytics implementations by translating business requirements into technical documentsLeveraged Adobe’s Ad Hoc Analysis tool to build custom segments on web traffic and provided insights into the performance of clients’ website and online/interactive marketing programsBuilt a data dictionary by automating the extraction of data within Adobe’s SiteCatalyst API Created an efficient reporting process with Adobe’s Report Builder & TableauCoca-Cola - Consultant, December 2016 – March 2017======================================Automate the extraction of KPIs across all Coca-Cola brands and social channels (Facebook, Instagram, and Twitter)Create templates, dictionaries, and file systems that minimize complexity across social channelsBuild credibility, establish rapport, and maintain communication across multiple stakeholderlevelsVerizon Wireless - Analyst, February 2016 - December 2016======================================Create tests for potential new audiences by exploring new segmentation opportunities within the DecisionIQ program - including partitions of URLs, device-specific recommendations, and new, service-only agreementsCreate narratives and develop recommendations based on measurement reporting and analysisMaintain functional expertise in database marketing, analytical tools, techniques, and otherinfrastructure requirementsLeverage SiteCatalyst and provide an ad hoc analysis on web traffic to provide insight into the performance of clients’ website and online/interactive marketing programs