Chris Costello Email & Phone Number

Chicago, Il, Us

San Francisco, Ca, Us

At Skai, I lead the planning and execution of a research agenda that delivers exceptional marketing value and thought leadership for a global provider of digital marketing campaign management tools. This involves the development of compelling, data-driven content for internal and external audiences, including sales, client services, industry analysts and financial analysts, and I will often act as the first-person voice for this content across published sources and industry events as necessary.My role adds value for clients and analysts by building and sharing subject matter expertise on digital marketing campaign performance and the tools required to achieve that performance. Throughout, I must adaptively manage projects and project plans both as an individual contributor and collaborative team member, depending on the details of the project and the availability of resources at any given time.It is also my responsibility to co-develop business intelligence tools and dashboards to quickly and effectively answer the majority of data-related questions within the organization, and effectively translate the marketing goals of these tools to technical product and data teams to ensure requirements are met.

New York, Ny, Us

In this role, I would primarily provide support for the delivery of reporting and analytical projects to key clients. This meant being responsible for establishing and evangelizing best practices and improved processes within analytics and media teams across a global digital ad agency. In most cases, it was necessary to improve reporting and analytical efficiency through proper selection/use of tools and expert knowledge of underlying data while working closely with technology and publishing partners across offline advertising, digital media, search and social media to integrate data sources effectively.Earlier in my tenure with Havas, I acted as the primary liaison/consultant between account teams and product development to maximize the effective use of a sophisticated reporting, multi-channel analytics and attribution modeling platform, providing an interface layer between users and developers to ensure that the right features and functionalities were being built, and that once built, those features and functionalities were adopted widely and used effectively

Assists as independent contractor in marketing and marketing research project support for regional and national clients. Typical responsibilities include research design and analysis for traditional survey research and online marketing efforts.Work has been concentrated primarily between full-time engagements from 2002 through 2004 and after April of 2009, but has not been limited to those time periods.

Paris, Fr

Led a team of analysts and associates serving the overall research and analysis needs of a major Search Engine Marketing agency with a strong focus on retail e-commerce, leveraging internal data, published sources, primary research and third-party data providers while maintaining a coherent research agenda through several ownership and organizational changes.Drove efforts to increase company's visibility as thought leaders in digital marketing through constant monitoring and interpretation of industry news and opinions, with regular internal briefs to the executive team and other key stakeholders on trends in paid search, online marketing and social media.Developed products, programs and processes to facilitate advanced analysis and strategy for internal and external clients, including a "clickstream analysis" product responsible for more than half the revenue for the Strategic Services group in the first full year it was introduced.Organized and analyzed internal campaign performance data across all Performics clients in order to establish industry benchmarks and forecasts for search engine marketing efforts, authoring publicly-facing reports that generated respectable media coverage and high numbers of downloads.Worked with strategic partners and third-party research vendors to create and implement both client-specific and industry-wide projects.Also file under DoubleClick, DoubleClick Performics, Google, Publicis, Vivaki.

Managed all sources of analysis, including primary, secondary and behavioral research in order to assist and support marketing, business development, sales and content management for top-ranked music website, interacting daily with company management and internal clients.Overhauled web analytics systems and processes for the organization, from evaluation of vendors and selection of tools to implementation, day-to-day operation and reporting.Derived and explained audience segmentation for more effective sales, content and marketing.Won approval and significant funding from senior management for improved analytical tools in a very cost-conservative environment.Also file under eMusic, Vivendi Universal Music.

Planned, designed and executed both satisfaction and strategic research to support key products from a worldwide provider of analytical technology.Worked closely with product managers and marketing teams to create and modify effective research instruments.Communicated results to senior management regularly via written reports.Reviewed and summarized secondary research for key markets, competitors and potential acquisitions, with particular focus on data warehousing and business intelligence.Served a key internal resource for product development efforts, providing feedback on new and improved analytical software products prior to their public release.

Responsible for all aspects of project design and execution, including secondary research, survey and sample design, questionnaire programming, analysis, presentation of results and strategy recommendation, for consulting business aimed at global companies in the Fortune 1000 or international equivalent.