With 20 years of interactive experience spanning website production all the way to festival winning Virtual Reality, I have been able to build my skillset across multiple verticals. Before joining the largest brands in the world, I spent my days and evenings in web production at junior and mid levels, cutting my teeth in how interactive and social media were beginning to form. From there I made my way to the largest properties in the world - Star Wars, Indiana Jones, LEGO, Avatar, and more, with success at every step of the way. Upon joining Lucasfilm as a writer/producer for StarWars.com, I fell backwards into marketing and social media as they became the craze. Alongside the talented Lucas Online staff, we brought Star Wars into the digital age on Twitter, Facebook, Wikia, and more in an official capacity. After leading a dozen digital marketing campaigns, I lead the team who built the multiple-award-winning LEGO Star Wars III website, which garnered us almost a dozen awards, from a Webby for Online Game of the Year to Game Marketing awards for both family website and community experience. It was also notably the first official deployment of Star Wars content into the cloud, paving the way for the rest of the company.Then Imade the leap to Pandora, and joined Kathy Franklin and the amazing team at Lightstorm as VP of Digital Franchise. There I was able to shepherd the franchise digitally during the bridge period between films, sign some of the largest game deals ever signed, and ultimately make the move after four years to Starbreeze, where I took over the virtual reality development. After two years and a Tribeca Film Festival win, I quit my day job to be a dad, and soon to start my own production company.