Olga Bagaeva Email & Phone Number

Moscow, Russian Federation

Development of three projects from concept to launch: a company's brand website, an educational portal for B2B users and solo professionals, and a B2B procurement platform.1) Authentica Trial Box Shop (to be released in 2024).2) Launched the Authentica Academy B2B & B2C mixed education platform, generating new business leads and user engagement. https://academy.authentica.ru/3) Created Authentica Brand Site and online magazine, which now generates 40 to 60 % of company's leads https://www.authentica.ru/Personal responsibilities - Work directly with brand and business owners and main stakeholders to design the set of digital products that streamline company digitalisation Strategy- Create a roadmap of the project planning for meaningful realises - Recruit and manage UX team - Map out recruitment needs to develop and support the project according to the releases- Manage development team for the project. For the later stages I brought a development team and a dedicated Project Manager inside the company in order to gain full control of the project and cut expenses- Backlog management- Team facilitation and alignment, leading Design Sprints and workshops- Participate in Business Development and Strategy Workshops- Work closely with the Financial, Legal Department, Brand Management and Marketing Department, Educational Department, Internal IT Team, responsible for maintaining and enhancing current company infrastructure, Sales Teams, Call Center Team, Marketing Team, Graphic Design Team.- Project presentation to the company employers- Provide departments with relevant educational materials and support in implementation of the New Business Processes, connected to the launching of new digital products- Organise project launches- Participate in creation and implementation of metrics and end-to-end analytics working with CRM professionals and Marketing team. - Gather and process User’s feedback

Moscow, Moscow City, Russia

As Head of Design, I built and led a dynamic design department overseeing a wide array of projects, from crypto startups to cryptocurrency exchanges, genetic testing services, and fashion applications.My accomplishments include:- Established and managed a high-performing team of 5, including 3 Product Designers (UX), 1 Graphic Designer, and an intern.- Pioneered streamlined communication channels between design, R&D, and development teams, enhancing collaboration and efficiency.- Contributed to talent acquisition and facilitated seamless onboarding for new team members.- Championed Design Thinking methodologies, including successful implementation of Design Sprints.- Orchestrating the selection and integration of essential digital tools such as Miro (Realtime board), Sketch, Figma, and Principle.- Introduced critical design frameworks like Customer Journey Maps (CJM), User Journey Maps (UJM), Service Blueprints, User Stories, and Information Architecture.- Successfully delivered 6 diverse projects across various domains, including a Personal Styling mobile application (iOS, Android), 2 Digital Finance desktop applications, a mobile app for a cryptocurrency exchange, and a website and service for Genetic Testing in Oncology treatment.- Crafting compelling project roadmaps, impactful presentations, and persuasive client pitches across an array of fields, spanning Digital Currency Exchange to the Marketplace for digital technology in Health and Genetics.

Moscow, Russia

Tinkoff is a fully online bank that provides a range of retail banking products including personal accounting and investments solely via desktop and mobile applications. As a Product Designer I took a part in designing a CRM system that handles communication with 6 mln clients of the bank.My personal responsibilities included - Working closely with the business to develop use cases and requirements through a set of interviews and working sessions.- Holding concept sessions using Design Thinking techniques within the CRM development team- Conducting communication analysis, UX design planning and execution, participating in user research, creation of personas, user journeys, storyboards, system maps, user flows, wireframes.- Hands on prototyping with Sketch, InVision, Principle and other tools.- Participated in the development of the UI KIT consistent to all the company products- Documenting UX solutions working with Jira and Confluence

Moscow, Russian Federation

https://www.tinkoff.ru/eng/

London, United Kingdom

In collaboration with a layout designer and the Core Company team, we made a data selection and visualisation for the annual publication on market research. Personal responsibilities:- Work with the Research Team on data selection- Graphic design, data visualisation- Collaboration with a layout designer

London, United Kingdom

As a UAL student, I personally experienced the challenges of finding collaborators within tight project timelines. With six colleges and a student body of 20,000 talented individuals each year, there is immense potential for producing high-quality cross-disciplinary work.In a team of four, we created a prototype for a platform that harnesses this potential and pitched it to UAL directors. After dedicating approximately three months to its development, we successfully secured funding from UAL to co-create the platform. Today, Hookup UAL plays a pivotal role in an ongoing program focused on innovation within the organization and the enhancement of UAL's online services.We worked with the University as a project team. Our group responsibilities included- creation of the MVP prototype based on research and analyses of UAL online services, UAL relationship with alumni,- interviews with alumni and students.My Personal Responsibilities:- Prototyping- Conducted UX research and design, assessed platform functionality.- Participation in the assessment of platform functionality and providing recommendations for future developmentThe project is a part of a 10 year development plan of the University.

London, Uk

As the winner of a competition held by the British Museum for visualizing the contemporary financial system, I was honored to be commissioned to create an artwork for the central case of the 'Money Matters' exhibition.In my exploration of UX and Service Design within London's financial services, I developed a concept that deconstructs a coin into three distinct layers. The first layer represents money in its grounded form, closely tied to everyday life and the realm of financial retail institutions. The second layer delves into the intricate flow of money as it moves towards investment and government structures, taking on a life of its own and becoming detached from immediate reality. Lastly, the third layer symbolizes the familiar and seemingly simple image of a one pound coin, which serves as a tangible representation of the money we interact with on a daily basis. The concept seeks to delve into the multifaceted nature of money, considering its reality in today's digital world, where 97% of it exists in digital form. This reality stands in contrast to the image of money that we encounter in our everyday lives, often in physical form such as coins and notes.The name "Fiat Coin" serves as an allusion to the notion that government-issued money(fiat money) is not inherently more comprehensible than cryptocurrencies(BitCoin etc). It aims to emphasize the stark contrast between the common perception of money and the limited accessibility of financial instruments, juxtaposed with the intricate and complex nature of money itself.- Conducted an analysis of the accessibility of financial services in London.- Designed and constructed an artwork titled 'Fiat Coin', which involved prototyping, collaboration with the curation team, and coordination with the light design team to enhance the exhibition's overall ambiance.- Created graphic designs for the case labels.- Presented the artwork during the exhibition opening.

Moscow, Russian Federation

At the Budget app startup, I collaborated with a diverse team to develop the concept, spending categorization, and mobile app prototype. This experience marked my initial exposure to the power of effective teamwork. My responsibilities encompassed creating user-centric deliverables, prototyping, and aligning customer needs with business objectives.

Yekaterinburg, Russia

I was responsible for banner ad animations and multi-video screen animations for the company. This job gave me an amazing sense of motion and skills in animation.

Bachelor Of Arts (B.A.), Design And Interaction

Activities and Societies: I always wanted to build cross-disciplinary community across 6 colleges of the university and had a couple.

Fa, Design And Illustration

Bachelor'S Degree, Applied Mathematics

Activities and Societies: Artificial Intelligence, Image CompressionI studied image compression and how AI can be applied to it. I still.