Jason James Email & Phone Number

Los Angeles, Ca, Us

Creators, Startups, and Big Media work with us because we understand the new normal. And we build fandoms, brand experiences, and bigger, better businesses around it.

Las Vegas, Nevada, Us

Architected a creator acquisition and investment plan to grow this Top 100 YouTube brand into the platform’s Marvel Cinematic Universe and expand viewership into new revenue-generating categories.Developed a $2M licensing and e-commerce program, and relationships with Amazon, Playmates Toys, Scholastic, Event Merch, Bentex, and various content streaming syndicators.Built an executive team with Production, HR, and PR senior hires, and expanded Legal and Finance roles.Authored staffing plans, job descriptions, and a comprehensive employee experience program that included company guidelines, health benefits, and performance reviews to scale the business accordingly.Modernized legal and finance operations with standardized contracts, business insurance, and budgeting, and risk management methodologies specific to IP protection, staffing compliance, and new business ventures.

Atlanta, Georgia, Us

Led the Marketing, Product, Technology, Analytics, and Programming teams for this kids media company.Built a business pivoting multi-platform distribution strategy during the pandemic that increased video views by 81% and audio streams by 19%, delivering $10M revenue in 2020 and $12M in 2021.

Atlanta, Georgia, Us

Oversaw the toys, apparel, publishing, live event, streaming, and e-commerce lines of business responsible for the execution of licensing deals with Scholastic, Universal Music Group, and Tonies.

Atlanta, Georgia, Us

Expanded existing video, music, and multi-language content offerings.Renegotiated rights holder fees to near zero with ASCAP, BMI, and SESAC by completing a company- wide rights and clearances audit, clean-up, and ongoing compliance of 1,000+ digital assets.

Atlanta, Georgia, Us

Constructed a direct-to-consumer business plan and 18-month product roadmap.

Santa Monica, California, Us

Recruited to be the Recording Academy’s first Chief Digital Officer, grew its Grammy and other multi-platform efforts from zero into a scalable business of 40 staff and $4M revenue.Authored the Digital 13, a 6-month transformational plan consisting of 13 interconnected projects that created the strategic planning, documentation, and operations of a scalable, revenue-generating digital business.Negotiated $4M in content, product, and distribution partnerships with Facebook, Google, Instagram, Jaxsta, and HowStuffWorks, while introducing cost efficiencies that realized 32% in annual savings.Launched AI voice and chatbot experiences on Google Home, Amazon Alexa, Facebook, and Grammy.com.Collaborated with a 45+ member Board of Trustees and founded a Tech & Innovation Committee seeded with digital executives from CNN, Instagram, and Snapchat to raise the Digital IQ and success of the organization.

Burbank, California, Us

Unified the digital marketing of DC’s disparate comic franchises into a cross-promotional strategy spanning film, television, games, consumer products, publishing, and live events.Awarded the Drupal Blue Drop Award in 2013, re-platformed the DC Comics publishing website into a multimedia entertainment destination, increasing monthly unique visits by 46% in 2012 and 71% in 2013.Created the YouTube daily series DC All Access, featuring exclusive news, interviews, and fan-friendly access across all of DC’s comic franchises, and the digital comic convention experience Con Away From Con.Increased social media fan acquisition by 218% in 2012 and 71% in 2013, producing 1K+ posts per month.

Burbank, California, Us

Restructured a bicoastal staff of 36 professionals into product, content, design, ad sales, and project management groups overseeing the digital operations of ABC, The Oscars, SOAPnet, and 40+ television shows.Awarded an Emmy in 2011 for the development and live execution of The Oscar Digital Experience; developed the Emmy-nominated Grey’s Anatomy Sync App.

Burbank, California, Us

Redesigned ABC.com in five months, delivering $150M+ in custom sponsorship and display advertising revenue, as well as hosting, ad serving, content management, and SEO / SEM savings of $10M annually.Collaborated with show executives, entertainment marketing, and ad sales groups to drive tune-in and sponsorship of network programming across all digital media platforms.

Burbank, California, Us

Managed the product and operations staff for ABC Daytime, The View, and SOAPnet. Redesigned SOAPnet.com into a daily entertainment news destination, generating YOY increases in time spent by 53% and page views by 17% in 2008.Created an online video experience for the 35th Daytime Emmy Awards, placing flip cams at the nominees' tables and publishing their peer-to-peer celebrity interviews and behind-the-scenes coverage during the show.

Overhauled the mobile content development and e-commerce marketing strategies, growing the existing catalog by 106% in 3 months and increasing overall sales by 18% in 2007.

Built the web portal and retail order application sales channels that generated 64% of all mobile service subscriptions in 2006 and performed 400% above operating plan.

Optimized email marketing creative, segmentation contact strategies, and CRM processes, generating $28M of e-commerce sales in 2005 versus $19M in 2004, with gross margins up to 55%.

Los Angeles, Ca, Us

Managed Fox, DC Comics, and Gold’s Gym client relationships, contributing over $1M of revenue in six months.

Burbank, Ca, Us

Organized cross-department staff to deliver D2C website and content experiences for DC Comics, The Matrix, and Harry Potter, as well as B2B platform solutions for WB Theatrical Services and WB Human Resources.Produced and co-wrote Gotham Girls, a Batman animated series with over 50M online viewers.