Joel Shapiro Email & Phone Number

California, United States

San Francisco, California, Us

Leading Martech, personalization, content management, and related growth efforts with the help of an amazing team.

Helped launch a fast-growing startup that massively lowers costs and simplifies ad operations for global CTV content distributors through self-serve automation tools that leverage generative AI to optimize tags and campaigns across various video ad servers. I oversaw all engineering and management responsibilities, including task assignment, goal alignment, 1:1s with staff, code quality and review standards, performance metrics, project definition, and incident response policies, from inception through the SAFE fundraising round and into the Series A.- Developed highly scalable tools and microservice infrastructure that automates thousands of hours per day of analysis and updates to tags and campaigns across multiple ad servers, using Typescript, Postgres, React, MUI, Next.JS, Jest, Google Cloud Platform (GCP) Functions, PubSub, Monitoring, and Scheduler.-Grew team to 6 Senior-and-Principal-level Engineers and managed project prioritization, performance reviews, vendor relations, and scoping/designing projects that maximize value to customers in record time.- Created company-wide policies and product programs to convert blue chip companies with strict integration standards into customers, optimizing against enterprise volume, reliability, security, and privacy + data retention policies and SLAs, as well as limited engineering resources, technical debt, and investor goals.

Irvine, Ca, Us

Broke down high level ideas into meaningful deliverables for Engagement and Growth teams, built scalable front and backend platforms around landing pages, localized content management systems (CMS), email + notification tools, eCommerce platforms, data quality + delivery, user profiling, GDPR + privacy controls, and recommendation + personalization engines. Conducted 1:1s with developers across squads, mentoring their career growth, guiding project scoping and prioritization, and ensuring successful delivery for key systems and initiatives.- Designed and developed an eCommerce platform managing 1k+ multidimensional SKUs and browsing + checkout flows, spanning technical and nontechnical teams, using TS, Next.JS, React, Jest, and GQL.- Built a cross-channel recommendation engine to cross-sell and upsell vehicles and gear using enriched user profiles and behavioral data, increasing conversion and reducing delivery times + unsold inventory.- Lead architecture and development of a large-scale, API-driven, localized and personalized content hydration and rendering microservice, delivering content to web, email, SMS, PUSH, and other channels from a central CMS, while drastically reducing time-to-delivery and internal costs.- Architected and developed Reverse-ETL data pipelines for Salesforce + internal tools, processing millions of rows of user/vehicle/event data, using TS, SQL, Node, AWS, S3, Kubernetes, Lambdas, and REST APIs.- Streamlined cross-team project definition and planning through individual mentorship and collaborative project planning, status reporting, code review, and technical approach documentation standards.

Oakland, Ca, Us

Helping non-technical users to control their electronics with science-fiction inspired, easy-to-use robotics tools.- Built a serverless data sequencing system with Firebase (GCP), React, and Arduino (C++).- Developed custom firmware, laser cut enclosures, and hardware kits w/Arduinos, sensors, etc.

Sydney, Nsw, Au

Designed and managed large scale, company-spanning projects that added functionality, reduced complexity and costs, simplified privacy and GDPR controls, and tightened feedback loops for B2B (Enterprise and SMB) and B2C Sales and Marketing teams across all products and divisions around the globe.- Designed ETL pipelines that continually enriched 100m+ contacts from 5+ source teams, and delivered firmographic and behavioral data to 10+ downstream channels in batches and realtime.- Architected massive consolidation and deduplication of enterprise marketing tools, reducing operational costs by 50%+ around CDPs, Email Sending Platforms (ESPs), personalization engines, CS tools, A/B + experimentation frameworks, and AI/ML-driven chatbots.- Partnered with AI/ML automation teams to segment users and personalize experiences by utilizing NLP-parsed email and chat interactions to influence lead scoring and identify customer intent.- Contributed to M&A and gap analysis-driven integration plans and roadmaps, accounting for hard and soft costs and requirements, process and data migration, and operational and organizational changes.

Sydney, Nsw, Au

Developed and rolled out growth and communication strategy for B2B and B2C customers of Jira and Bitbucket Cloud, experimented on onboarding flows and upsell + cross-sell efforts across many channels and products for millions of users.- Built image-based personalization system that generated unique assets from a user’s realtime behavior, and displayed them in apps, notifications, and public-facing pages, using PHP and SQL.- Developed tools to improve ad retargeting controls, reducing wasteful ad spend by $100,000+/yr.- Improved paid activation rates by 15%+ through AB testing data-driven onboarding flows.- Reduced churn by 10%+ by building a gamification tool that emphasized education and enablement.- Built email address validation and scoring tools that lowered bounce rates by 70%+.- Presented at industry conferences, user groups, and event booths across the US & Europe.

San Francisco, Ca, Us

Founded and managed a Marketing Technology team that improved rendering performance, data quality, identity resolution, marketing automation, content personalization, and cross-channel customer journeys.- Deployed an AI/ML powered recommendation and personalization engine to thousands of stores.- Automated ad management, attribution, and reporting tools, giving Marketers 40%+ of their time back.- Built user identification and profiling tools to improve data fidelity across the company for 10m+ known and anonymous users, eliminating 75% of existing logging systems and duplicative processes.

San Francisco, Ca, Us

Helped build customer-facing WYSIWYG website building and store-management tools using Javascript, PHP, Node.JS,SQL, Redis, and RabbitMQ. Also established and grew the company’s internship program.- Developed eCommerce and data integrity systems that improved store browsing, checkout, shipping, personalization, upsell, cross-sell, and management tools for millions of digital and physical skus.- Lowered load times on millions of pages by ~70% by developing a flexible page caching system.- Managed recruitment, application, interviewing standards, and mentorship goals for an internship program for 3 years, with 50+ interns with over 50% converting to FTE.

Bristol, Ct, Us

Built ad serving tools and quality control processes for rich desktop & mobile app and web executions.- Built a cross-platform ad delivery system that managed flexible, interactive ads across form factors.- Performed QA and failure analysis on custom ads & takeovers across a variety of venues.- Developed rich media executions for Fortune 100 companies on multiple device types.

Created a web development course at UW’s vocational school, quickly becoming its most popular class.

Us

Designed Customer Data Platform (CDP) and realtime ad bidding tools, along with team processes.- Developed UX for CDP products, including segmentation, recommendation, and reporting systems.

Seattle, Wa, Us

I managed and trained a team of videographers for the Daily of the University of Washington, doubling its size and and greatly increasing the frequency of its content and its production values.

Cupertino, California, Us

Wiki-Team Internship that continued into the school year, contributing code to Snow Lion Server Edition.- Built mobile webview for realtime collaborative project documentation (Wiki) system.- Designed and built rapid prototyping tools to quickly test UIs based on a selection of prebuilt parts.

Orange, Ca, Us

I made use of campus resources to help market Microsoft Solutions to students across the University of Washington Campus. Eventually I managed a team of Student Partners across the west coast.

Bs Informatics, Ba Communication (2 Classes Short Of Second Degree), Human Computer Interaction

Software Development, Video Production