• Developed overseas instructor acquisition strategies, targeting key markets.• Proposed and curated course topics in collaboration with instructors from the U.S., Hong Kong, and Japan.• Validated market potential for new course offerings through data-driven analysis.Key Achievement：• Collaborated with a U.S. content creator with over 1 million subscribers within two weeks.• Formed a partnership with a Japanese creator within two weeks, despite language barriers.

• Generated hypotheses from data analysis and user interviews to inform product direction.• Planned product specifications based on insights, ensuring alignment with market needs.• Conducted market validation to test and refine product strategies.Key Achievements：• Reduced subscription cancellations by 22%, boosting customer retention.• Extended subscription duration to 5.71 months through targeted loyalty initiatives.• Increased tracking list by 85%, enhancing non-paid traffic reach.• Added 2,000 new members and expanded course offerings through cross-platform migration.

• Developed and executed media content strategies based on brand and audience analysis, driving successful campaigns.• Managed creative projects end-to-end, from concept to execution, ensuring client satisfaction.• Collaborated with influencers to amplify brand messaging and generate strong engagement.Key Achievements：• Influencer-driven Campaigns: Collaborated with 50 influencers to generate substantial brand buzz and discussions.• Viral Word-of-mouth Campaign: A single article garnered nearly 10,000 interactions and over 3,000 comments.

• Developed social media content strategies to attract and engage target audiences.• Conducted livestream themes and scripts to increase registration and enhance brand awareness.• Collaborated with influencers to boost brand awareness.• Planned online/offline marketing campaigns to drive app downloads.Key achievements ：• Boost unique new registration by 469%• Increase Instagram fans by 300% through user generate content operation• Increased IG community engagement rate from 4.8% to 9.3% in one month.

• Managed integrated marketing projects for top clients (e.g., Visa, Taishin Bank, Wowprime Group).• Led cross-functional teams to execute campaigns including videos, websites, and social media.• Collaborated with top influencers such as 蔡阿嘎, HowFun and 愛莉莎莎, driving brand engagement and awareness.• Planned and supervised media budgets to achieve marketing goals and optimize campaign performance.Key achievements ：• Successfully drive 1.3 ten thousand users participating event in 5 days• 4A creative awards nomination– digital interactive• Lead influencer campaigns to make video views reached eight million withoutadvertising• Secured multi-million media budgets from 4A advertising agencies, successfully becoming Visa's exclusive local agency.

• Brand Strategy Planning – Led strategy for cosmetics and personal-care brands.• Media Planning & Execution – Managed campaigns for DECATHLON and Inspire Yoga.• Social Media Strategy Execution – Developed and executed social media marketing plans.Key achievements ：• DECATHLON Video views reached 200,000 on YouTube• Otto YouTube channel views increase by 800% with YouTube optimization

• Expand new market to achieve sales target• Plan and implement promotional activities for website and system• Assist manager to coordinate different department to accomplish projectKey achievements ：• Increase website traffic by 20%• Increase 2,000 membership (annually)• Achieve 2 million sales targets