Samie Kaufman Email & Phone Number

Minneapolis, Mn, Us

After 4 years with Perforce's marketing team, I'm excited to learn a new lens for the Gliffy business as Product Manager!

Minneapolis, Mn, Us

Led Gliffy's content marketing, product marketing, customer marketing, and partner marketing efforts while reporting to VP-level leadership at Perforce Software:- Increased product trials and evaluations by more than 2x in the second half of 2022 by optimizing user journey, product messaging, and demand generation campaigns.- Reached net new business growth goals and supported above-goal retention via customer marketing- Supported Product planning and strategy, including pricing recommendations and financial modeling on the expected impact of feature releases- With campaign manager, tested podcast advertising, content syndication, and review generation campaigns as new demand generation tactics- Created and presented 2023 marketing plan to drive further growth

Minneapolis, Mn, Us

As the Marketing Manager for Gliffy, I lead initiatives spanning content, product, partner, and demand gen marketing disciplines for all Gliffy product lines. To meet our growth goals for 2022, we added a dedicated marketing writer and engage shared services teams within Perforce Software.

Minneapolis, Mn, Us

While I completed my MBA, I was able to apply more and more Brand Management and Marketing learnings in my role at Gliffy and its parent company, Perforce Software. In this role, I continued to manage content strategy, work through SEO initiatives, and write new content, while also working closely with our Marketing Director to design campaigns and strengthen partner relationships in support of Gliffy's Atlassian apps and its standalone online diagramming tool.Key initiatives included:- Developing a Youtube strategy and creating over 50 onboarding and tutorial videos- Optimizing email nurtures to users who had signed up for a free trial- Creating in-app onboarding guides to support our buyer journey- Implementing new data to customize user experiences across Gliffy.com and our marketing tactics

Minneapolis, Mn, Us

After gaining a ton of incredible experience on Target's Creative team, I wanted the opportunity expand my skillset to include more strategic, cross-functional work. I found that opportunity at Perforce, where I had (almost) no clue what I was doing, and I've loved every minute of it.While in this role, my team and I were able to:- Redesign and relaunch the Gliffy.com website in order to better support Gliffy's products- Create and implement a content calendar including strategic, SEO-driven blog posts and video content- Build new email workflows to support users during their free trial period- Optimize existing content to increase free trial conversion rates- Work cross-functionally with our engineering and support team to manage customer communication for bug reports, feature requests, and in the event of scheduled downtime.

Minneapolis, Mn, Us

Responsible for content marketing, product marketing, customer marketing, and partner marketing efforts for the Gliffy and JRebel brands at Perforce Software.

Minneapolis, Mn, Us

As a member of Target's in-house agency, I worked on a broad set of projects and brands spanning from household products to apparel. I got to put all my Gen Z, digitally native, [insert buzzword here] pop culture and social knowledge to use, while learning from the best of the best along the way.Key projects include:• Creating and executing influencer marketing plans• Branding, naming and launch campaigns on new in-house brands, including Wild Fable, Colsie and More Than Magic.• Supporting design partnerships with external brands, including BaubleBar and Casper• Collaboration with stylists and product designers to write editorial and social content for our home and fashion brands• Ongoing social media support on platforms like Snapchat and Instagram• Worked closely with creative strategists to re-energize yearly work, such as #TakePride and Back to College campaigns

Minneapolis, Mn, Us

After learning the process for the Weekly Ad team's printed work, my role as a writer expanded to include additional responsibilities as the dedicated writer for digital promotions. In addition to working on printed pages, I concept, design and write promotional content for channels including Yahoo!, Instagram, and Facebook. This allows me to do multi-platform work, become more involved in strategy, and steer testing and creative strategy as our team extends promotions into new platforms.

Minneapolis, Mn, Us

Working as a writer on Target's promotions team means juggling work on five printed editions of the Weekly Ad at a time – plus any side projects I've jumped into.During my time in this role, I worked on the 2016 style guide for Target's Weekly Ad and was assigned to projects as a dedicated writer for Holiday Candy and Easter.

East Lansing, Mi, Us

Sometimes I design posters for the MSU Women's Basketball team. Sometimes I'm helping to improve the signage in a pharmacy. Once my boss asked me to photograph cross sections of human brains. I love this job because you just never know what's going to end up on the to-do list. It keeps me on my toes and lets me build upon my design skills, even as I pursue a career in copywriting.

East Lansing, Mi, Us

2014-2015: PresidentDuring my third and final year at MSU, I lead the MSU AAF team to develop a campaign for Pizza Hut. The year was not without its hiccups and plot twists, but our extremely talented team pulled together a campaign that extended the Flavor of Now rebrand to increase digital ordering from Pizza Hut. While our campaign didn't take gold, we certainly sparked some tough conversation among our judges.2013-2014: Creative Director We build an insight-driven and on-brand campaign for Mary Kay cosmetics, which also gave me the right to spend lots of money on make-up in the name of "research." My bank account is still in recovery. 2012-2013: Creative TeamComing from a family of DIYers, joining MSUAAF during the Glidden at Wal-mart campaign was the best decision of my college career. As a new member of the team, I stepped up and created the presentation that we used at the District and National levels of competition. Our team finished 7th in the nation overall and received the 2nd highest presentation score at nationals.

Getting up before 7am never felt so good. Fueled by coffee and Archer Farms trail mix (ten pounds in ten weeks, to be exact), I worked through a challenging summer-long project with the Weekly Ad team. I was so excited to participate in additional side projects and found myself surrounded by amazing talent and supportive leaders every day. Ten weeks flew by and I think Minneapolis stole my heart.

Fustini's was an amazing learning experience in customer service and sales. My role included preparing products for shipment, running the cash register, and assisting customers in the oil and vinegar "tasting room." I enjoyed working in such a creative, social, and health oriented environment.

Certified by the KidzArt national franchise to teach studio art courses to all ages. My courses generally took place in a classroom or camp environment with students ages 5-13. Responsible for teaching basic art skills and terminology. Also had a significant involvement in events designed for special needs students of all ages.

Marketing and social media director for student-led group. Students worked in collaboration with Porterhouse Productions and the Good Work Collective to put on local music and arts events.

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts, Creative Advertising; Minor In French