As a the lead Graphic Designer, I specialize in collaborating with internal stakeholders to fulfill design requirements for our Company's diverse family of brands and store concepts. Serving as the lead liaison for the graphic design team, I excel in managing project timelines and scope, both independently and alongside our Junior Graphic Designer. With a comprehensive understanding of the entire workflow/project process, I am responsible for crafting original concepts, overseeing revisions, and preparing final production assets for the Business Development Team's consideration. My expertise extends to creating branding assets tailored to various campaigns, cities, and destination locations, ensuring consistency across apparel, hard goods, signage, and accessories. By strategizing and planning conceptual designs for upcoming seasons, I contribute to the continuous evolution and relevance of our brand identity. Through clear communication of design updates, I emphasize the positive impact on our brand and store experience, with a focus on our current markets in Minnesota, Chicago, Orlando, and Denver. Leveraging my collaborative spirit, I work closely with external vendors like printers to ensure project delivery within budget and on time. Additionally, I actively collaborate with team members to drive in-season business effectively by influencing promotional strategies based on evolving business needs. A key aspect of my role involves developing and coordinating color stories, collections, and programs to enrich the visual narrative of our brand. Furthermore, I collaborate closely with the marketing team to produce compelling email campaigns and advertisements that convert, ensuring seamless integration of design and messaging to maximize audience engagement and brand impact.

Freelance Design Work:Sisters of Saint Joseph Carondelet, Coco's Heart Dog Rescue, Transfiguration Catholic school, Be Home Services, Side Street Marketing

As the senior graphic designer I lead the design team and provide education as-well-as lead, schedule and take notes during creative team meetings. I also collaborate with the copywriting and marketing team to construct creative assets for product launches and promotions that are precise, engaging, and drive revenue and increase sales. During launches that require in-house photography I provide art direction to the photography, design and marketing teams.-Lead design team and provide education-Collaborate with design and copywriting team to construct creative direction for product launches and promotions.-Work closely with marketing team to plan and execute promotions that convert, driving revenue and brand awareness.-Provide art direction to photography and marketing teams-Design product decks and training pages for Sigma Wholesale team-Use design thinking to give meaningful insights to marketing and social media teams, increasing sales and social engagement-Design stories for Instagram and Facebook to drive engagement-Provide precise, engaging, and memorable design assets, with efficiency and expediency-Strengthen the brand voice by consulting with teams and updating design assets-Consult with e-commerce team on web design and SEO improvement to produce lasting revenue driving results.-Collaborate across teams to increase profits and find solutions that decrease inefficiencies throughout the company and streamline processes-Lead, schedule and take notes during creative team meetings

-Collaborate with design and copywriting team to come up with creative direction for product launches and promotions.-Provide art direction to photography and marketing teams-Design product decks and training pages for Sigma Wholesale team-Use design thinking to give meaningful insights to marketing and social media teams, increasing sales and social engagement-Design stories for Instagram and Facebook to drive engagement-Provide precise, engaging, and memorable design assets, with efficiency and expediency-Strengthen the brand voice by consulting with teams and updating design assets-Consult with e-commerce team on web design and SEO improvement-Collaborate across teams to increase profits and find solutions that decrease inefficiencies throughout the company and streamline processes-Lead, schedule and take notes during creative team meetings

Generated growth by creating engaging graphic and visuals for social media platforms as well as print media. Managed social media platforms and analyzed interactions. Collaborated on product catalog. Art directed photo shoots. Was an integral part of the marketing team that worked to hit deadlines and publish a stunning product catalog. Created campaigns and virtual product mock ups for clients.

During my tenure as Marketing | Graphics Coordinator at Reach Companies I managed many different aspects of the business, including;-Updating and refreshing old packaging-Creating new packaging for upcoming products-Work with manufacturers and printers to finish designs for packaged goods-Design and distribute sell/fact sheets to sales team and distributors-Maintain a database of assets used on web and print-Minor updates to logo for products-Maintain and clean up older website-Created Squarespace e-commerce site-Successfully launched e-commerce site with sales within first 3 days-Website SEO-Create and manage ad campaigns on facebook and google, successfully driving sales and impressions on our websites-Created a catalog with current products and offerings-Worked with sales team to create new programs to increase sales-Strengthened overall brand recognition through several targeted marketing campaigns-Social Media Marketing and management

My role as the Marketing Associate at Bellwether Media has me in charge of: creating email campaigns, creating a marketing schedule, working with ebook distributors for hosting our content, creating ebook files, strengthening brand recognition for Brainstorm Library, hiring and overseeing freelancers for web development, website administration, uploading content to the website, create marketing catalog for Bellwether, track ebook sales and marketing efforts, technical troubleshooting.

As a Marketing Associate at Brainstorm Library I am in charge of creating marketing materials, including email campaigns, inserts, and flyers. I also maintain product information on the Brainstorm website and trouble-shoot small problems. Other duties include; Tech support, customer support, document creation.

Assist with marketing, creation of web content, web administration, ebook distribution.

Downstocking, Clean and Bright (Cleaning), Merchandising, Sales

Be the vision of good for the department, clean, merchandise, create lasting solutions, help train co-workers

Downstocking, Clean and Bright (Cleaning), Merchandising, Sales

Reinforce and follow brand. Create ads and other communications materialsfor internal and external clients. Created brand manual for logo usage andcommunications.

Clean and maintain lab computers, tutor those who need help.

Provided accurate and precise data entry, give fun and exciting tours to prospective students.

Create fundraising videos and marketing materials

Created event logos for the Coco's Heart Doggie Day