"Bait the hook for the fish, NOT the fisherman."Highly-motivated and passionate marketer that thrives on selling more stuff to more people, more often. Classically-trained within the halls of some of the world's largest and most respected brands including Coca-Cola, UPS, Samsung, General Motors, and IBM. I have led engagements that included brand development (and architecture), integrated brand strategy, partnership development, cross-platform media activation, and concept ideation. I have specific expertise in marketing through sports and entertainment, and have managed brand partnerships with the Olympic Games, FIFA World Cup, Formula One, NASCAR, NCAA, and the major stick-and-ball sports. And, I have led the strategic planning, negotiation, and activation of partnerships with major entertainment labels, celebrities, and many lifestyle properties. In 2009, I led the re-engineering of a nascent sales and marketing company by creating and integrating a social selling/network marketing model that accelerated brand awareness, geographic expansion, and revenue growth by more than 1,875% (YTD). In social selling, I discovered an incredible platform that allows companies to quickly and effectively acquire marketshare by empowering brand evangelists that are motivated through incentive compensation to promote and sell products and solutions. This experience, along with my frequent commentary on the modernization of the industry, has led to numerous opportunities to assist other companies considering the platform as a way to drive awareness and growth. I am especially adept at assessment & feasibility; business modeling; sales and marketing strategy; international expansion; and field growth & retention.