Michel E. Nouafo Email & Phone Number

Cleveland, Oh, Us

You Dream It. We Fund It.

Indianapolis, Indiana, Us

Grand Rapids, Michigan, Us

Provided leadership, direction, and support for field sales team of regional healthcare managers, in an industry worth over $800B.• Leveraged business insight to develop and drive 3-year strategies, transforming business in 3 underperforming regions.• Devised plan to raise visibility and awareness with dealer leadership and sales teams, resulting in new top-of-mind attitudes and 10%+ increase in opportunities.• Added sales tools to grow lead generation, enhancing funnel activity by 20%.• Created and implemented turnaround strategy for the NE Region, with sales on track to grow 50% in year 1 and a targeted 90% by year 3.

Olmsted Falls, Oh, Us

Recruited in to lead expansion of international household business unit from a small, primarily US-based organization to five offices in four geographic regions including US, Europe, Mexico, and Australia/New Zealand. Managed direct and indirect operations in 34 countries through a team of 25 employees and 90+ contractors, along with 30 distributors. • Restructured sales, marketing, and support teams with emphasis on proximity to customers, improving consumer response time / quality 30%, enhancing face time with Sales Managers, reducing order processing turnaround 50%, and increasing sales in targeted markets significantly.• Initiated and executed 3-year strategic plan, identified, and expanded sales in target markets, and hired new team members for key sales, marketing, product management, and customer service positions, boosting total sales by more than 3x in 8 years, an annual average of 22%, while growing profits 4x. - Raised brand awareness through new marketing campaigns. - Established new distributor and retailer relationships.• Drove UK operations from flat, breaking-even sales to double-digit operating income and sales growth by re-aligning and re-structuring sales organization, cultivating new retail relationships, and partnering with new advertising agency to raise brand awareness and augment sales. - Reviewed sales activities (especially experiential events) to eliminate unprofitable ones. - Created process to achieve new, more profitable targets.• Opened direct sales operations in Germany, Australia / New Zealand, and Mexico, generating profits within 2 years.• Shaped and guided business strategies for key global accounts, including Costco, Amazon, and Williams Sonoma, ensuring sustained strong partnerships and profitable sales growth.• Identified and on-boarded new distributor in China, doubling sales during first full year.

Toledo, Ohio, Us

Seasonal engagements:• eMBA class Guest Lecturer: October 2018 and 2019• International Marketing class Instructor: January to May 2001

Toledo, Ohio, Us

Key contributor to the identification and implementation of corporate strategic plans and vision. Effectively re-focused sales team attention and selling efforts to 11 key markets, in line with three-year strategic plan.• Identified and appointed a master distributor for China sales, opened and trained sub-distributors in strategically located regions, exceeding sales targets for China factory 40% and improving profitability 12%. - Transitioned sales from US-made to China-made products. - Developed and introduced new products adapted to Chinese market.• Right-sized sales from Portugal factory with focus on top 5 countries, growing margins from -11% to 14%+.• Developed and implemented comprehensive commercial plans for sales territories in the European Union, Mexico, Latin America, and Asia-Pacific regions, with focus on China and other emerging markets, resulting in double digit sales growth.• Played a pivotal role in expanding European market share, using organic growth and acquisition of 2 factories.• Led sales growth and presence in China, resulting in justification to build a manufacturing facility. - Boosted sales from less than $100K in 2003 to over $4.5M in 2007. Achieved 40%+ in sales margin. - Orchestrated sales and margin growth strategies.• Utilized business insight to analyze biggest needs and opportunities in India, searched for, identified, and appointed new distributor in retail channel, expanding sales in the country from $100K+, 2005 to projected $1M+, 2010. - Built presence and market share with targeted retailers.

Toledo, Ohio, Us

Led sales team to exceed sales and margin targets. Coordinated and implemented all creative marketing activities and presentations. Identified merger and acquisition opportunities.• Re-focused attention of sales team on untapped markets and new business development, strengthening sales 22% while maintaining double-digit margins.• Drove global marketing efforts from new product development to product launch, coordinating shared responsibilities and requirements between the US, European, Mexican, and Chinese production facilities.• Introduced 100+ products successfully to be manufactured by newly built Chinese plant by reviewing competitor landscape, recognizing distributors / end-customers’ needs, and rationalizing product range based on factory capabilities.• Guided and executed new brand strategy and positioned Libbey Retail as a high-quality and unique yet affordable brand, differentiating Libbey Foodservice from the Libbey Retail brand.• Established and launched new brand campaign, highlighting new retail logo.

Toledo, Ohio, Us

Redefined areas of focus to improve effectiveness and impact of marketing message and to elevate brand awareness.• Redefined areas of focus to improve effectiveness and impact of marketing message to elevate brand awareness.• Set strategic direction for product branding, pricing, and promotion strategies for $100M+ business unit.• Coordinated conception, design, selection, and introduction of entire product line for China factory and directed cross-functional teams, achieving multipronged objectives of meeting consumer needs matched with factory capabilities, while generating maximum profitability.• Collaborated with master distributor to initiate, on-board, and train nationwide network of sub-distributors.

Toledo, Ohio, Us

Boosted profitability in targeted functional areas through the implementation of activity-based costing and management (ABCM) principles. Streamlined the NPD process. Realized over $1M in targeted cost savings.

Mba, International Business

Bachelor Of Science - Bs, Business Administration And Management, General

Associate Of Science - As, Business/Commerce, General