Rosmariam Nouel Email & Phone Number

Lexington, Ky, Us

Lexington, Kentucky, Us

Now I’m taking on the leadership role of Marketing for Latin America.

Lexington, Kentucky, Us

Responsible for developing and implementing a marketing strategy for a global portfolio. Acting as the conduit between sales, research, and regulatory. Our platforms help to ensure the company is responding to local market needs and finding new opportunities to innovate in our segment.

Identify the appropriate marketing mix to create a memorable brand experience, from plans to hands-on implementation, monitor results, tweak as necessary and ensure that the company gets the best results from marketing efforts, delivering high quality work.Experience in development and adaptation of marketing programs and materials including content. Using marketing technologies platforms. Main Projects: Digital marketing and communication, content marketing, translate, create and edit content, strategic planning, events management, cross-cultural marketing.

Lexington, Kentucky, Us

Responsible for deliver passion for the brand, developing, implementing and executing strategic integrated marketing plans for the Latin America Market. Leading and mentoring a multi-disciplinary team and acting as a liaison with cross-functional partners in the development of growth opportunities using analytics.Key Achievements: • Marketing Plans: Design strategic marketing and communication plans to achieve sales target and brand awareness, follow up and support implementation. Resulting in sales grow 20% and high return of investment of marketing programs. Keeping Latin America as N. 1 region for 4 years. • Key Metrics: Leverage performance analytics and identify opportunities to grow revenue. Developed key metrics system for global use. Design tools, test and implement, trained team for implementation. 3 years of full implementation. Final system improve cost saving and maximized return in marketing efforts, keeping cost down 5% to 10% in last 4 years. • Integrated communications: Integrated marketing and communications plan across different channels, analyzing business metrics to create demand and build awareness.• Event management: Coordinate Elite events, lecture tours, workshops, webinar, and others. Main assignment: promoting Alltech FEI World Equestrian Games 2014 with countries ambassadors.• Leadership: Lead a group of 15 multicultural marketing professionals. Ensure business objectives deliver and exceed expectation. Lower turnover. • Communication skills: Speaker at Latin America Lecture Tour. Marketing Trends 2014 presentation held in 5 countries.

Lexington, Kentucky, Us

Brand management leader for 3 main products in the company, focused on integrated brand marketing programs, strategy and tactical execution, driving awareness, demand generation and client retention, ensuring consistency in all communications for relevant segments and tracking key metrics. Acted as a cross-functional lead to achieve goals, revenues and profitability. Key Achievements: • 2 Awards for successful management and brand development including product launch and integrated communication. • Keep brands on top of mind elevating positioning by a consistent integrated marketing plan, maintaining cost below budget by 10%. • Promoted to a management regional position.

Lexington, Kentucky, Us

Defining and executing marketing plans for the country, manage budget, set convincing strategies for key products, accelerating penetration and product usage, advocate, communicate and implement strategy, working with market insights and quantitative marketing to design and deliver studies and track effectiveness and ROI of marketing programs in alignment with clients and the regional and global strategy.Key Achievements: • Developed customers’ loyalty program bringing increase of market share and sales. • At just one year in the position got additional responsibility as a regional brand manager, position that was held for 2 year, as a relevant performance got promoted to headquarter with a regional position.

Business Management

Business Administration And Management