Over 21 years of experience in advertising, with the last 10+ years as an Executive Creative Director at McCann World Group, MENA. Picked up over 35 regional and international awards, including Cannes, Dubai Lynx, Adstar, Epica, MENA Crystal, One Show, and many other local ones - even a Guinness World Record. Published work on Lurzer's Archive, Campaign Brief Asia, and Best Ads on TV, among others. Worked in India and across the GCC region with agencies such as Leo Burnett, McCann, Hakuhodo, Dentsu, FP7 McCANN, Red Baron (India), and Famous Innovations (India). Fortunate to have worked with many gifted creative leaders from all over the globe. I love how technology is now the creative canvas to tell human stories. An optimist and egoless collaborator, I believe in building others up.My specialties are big trans-media ideas, ideation, art, design, TV, print, engagement, activation, digital, and integration.