- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification- Set up and optimize company pages within each platform to increase the visibility of the company’s social content- Create editorial calendars and syndication schedules- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

- Using industry software such as Adobe Photoshop and Illustrator to create visual designs.- Grow followership by 40% on Twitter, 55% on Instagram, and 80% on Facebook by scheduling posts during high peak traffic using Hootsuite- Improve lead generation using paid search campaigns and Google Analytics, which includes performing marketing research on competitors and target audiences- Manage Facebook and LinkedIn accounts and create compelling marketing copy to improve viewership and… Show more - Using industry software such as Adobe Photoshop and Illustrator to create visual designs.- Grow followership by 40% on Twitter, 55% on Instagram, and 80% on Facebook by scheduling posts during high peak traffic using Hootsuite- Improve lead generation using paid search campaigns and Google Analytics, which includes performing marketing research on competitors and target audiences- Manage Facebook and LinkedIn accounts and create compelling marketing copy to improve viewership and grow audiences Show less

- Support in planning, creating, and executing marketing campaigns across all regional current and future social media platforms.- Assist in planning, creating & executing search marketing campaigns via the digital agency, within set budgets- Creating & maintaining a social media calendar, linking with various teams to manage a schedule of content output

Spearheaded a digital marketing initiative to improve lead generation in untapped market segments within the healthcare industry and launched social media campaigns to capture new audiences, which contributed to a 25% increase in lead conversions