My professional expertise encompasses leadership, communication, social media, and branding. With four years of relevant experience, I have demonstrated proficiency as an ad-hoc communication specialist through an independent agency and as a leader at Agoda, where I successfully managed a team of up to eight members. My data-driven approach has significantly enhanced e-commerce strategies, resulting in a substantial 25% increase in website traffic (from 16%) and a 15% increase in social media engagement (from 7%) for a fashion brand over a six-month period. Additionally, I have effectively identified business development opportunities within the B2B sector, ensuring alignment with company objectives and targets. Specialities: My specialities lie in crafting, social media, communication strategies, managing people, building brands and relationships, delivering exceptional customer service, planning strategically, and negotiating effectively.Languages: English & Arabic, Fluent