Developed and executed successful digital marketing strategies for clients, including a high-impact launch campaign for a Canadian SAAS company, leading to Series B funding ($10M).Led international site separation. Fragmenting one international site domain, into separate domestic domains. This overhaul required strategic planning and coordination across multiple teams to ensure minimal disruption, maintained SEO rankings, and preserve revenue-generating traffic Designed and implemented a traffic loss mitigation strategy for a global professional services company, ensuring continuity and stability in web traffic during website restructure

Developed digital and social marketing strategy for global leader in diabetes care. (Abbott Diabetes) Achieving new user and revenue KPIs in 16 months. Coached sales team through strategic account management. Standardizing the RFP and sales pitch process, resulting in an average account size of $100,000Led the digital and social media team and practice for the agency with a focus on healthcare and pharma. Overseeing all aspects of team management and financial performance, including HR responsibilities and P&L accountability

Responsible for 30 direct and 70 indirect reports. Strategically advising designers, product managers, media personal, and sales on project priorities, resource allocation, and innovative marketing solutions. Resulting in 20% YoY growthResigned the RedFlagDeals App. Led discovery meetings with key users. Relayed strategic vision to the development team, resulting in an increase from 50M users to 150M users over a 6 year period;Managed operations of RedFlagDeals during the transition/sale from YellowPages to VerticalScope. Ensuring continuity of business processes, retaining key team members, and maintaining service quality, resulting in seamless integration and sustained growth post-acquisitionSpokesperson for RedFlagDeals. Made appearances on Global News, CTV, BNN, News Talk 1010. Resulting in increased brand visibility, website traffic, and user engagement Led the marketing team to achieve a 20% increase in website traffic (RedFlagDeals.com) through SEO initiatives, content optimization, targeted social media campaigns, and effective partnershipsConsulted the YellowPages executive team through a digital transition, providing strategic insights to streamline operations, adopt new technology, and execute new digital strategy. Resulting in the digital experience YellowPages is today

While also working full-time, I taught Facebook and Social Media Marketing at George Brown College. Both are required courses for the Social Media diploma.Developed the Facebook Marketing curriculum, lesson plan and lectures.

Delivered award-winning marketing solutions for clients such as Alliance Films, Mobilicity, Nestle, Mazda, Roots Canada, Bombardier, Royal LePage Realty, The Tides Centre, and Extreme Fitness.Developed a fully-integrated, reusable marketing plan to support eOne films (Hunger Games) through all of their new releases, melding digital marketing efforts with traditional marketing tacticsAcquired several of the largest contracts worth up to $5M. Notably Zoocasa Real Estate. Negotiated their month-to-month retainer to year long media campaigns Led the restructuring of the operations department. Built a team of 2 community managers and 9 client services rep. Implemented new hiring practices, enhancing talent acquisition, improving team dynamics, and increasing departmental performance and cohesiveness

Entrinsic is a communications agency founded on the belief that new and emerging media are reshaping the way consumers —and by extension businesses — think, behave, and interact.We understand that your brand's success in the social sphere relies on artfully weaving together technology and culture to create engagement. At Entrinsic, we develop and foster that engagement strategically, integrating social media touchpoints with your overall communications to help you forge a powerful and lasting connection with your customers.We take you from research and design through execution and analytics, providing a full suite of services and dedicated account management at every step. The result? A robust, customized social media strategy that is tailor made for your brand and your needs.

About Social Media GroupWith global headquarters near Toronto, Social Media Group (www.socialmediagroup.com) is one of the world's largest independent agencies helping business navigate the new socially engaged Web. We take the best of both worlds: thorough business oriented consulting to uncover true strategic objectives combined with tactical execution that unleashes the creative energy and precision-oriented results of a top-flight integrated communications firm. Services include corporate social media strategy and tactical execution, content creation and management, community engagement, reputation measurement and monitoring, educational seminars and workshops.SpecialtiesSocial media strategy, content production, social media marketing, blogger relations, blogger outreach, writing, editing, blogging, communications, marketing, podcasting, video podcasting, blogosphere monitoring, presentations, social media education, speaking, technology, metrics