Nova Yang Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

台灣 臺北市

• Collected and analyzed data, and executed multichannel marketing campaigns for B2B products or B2C consumer goods.• Optimized SEO strategies, EDM, website, and Google ads content.• Achieved Cross-functional collaboration by managing the content and architecture of the official website and conceiving short-term marketing campaigns to meet diverse departmental requirements.

台灣 臺北市 台北

• Optimized content across social media channels (FB/IG/LINE/EDM) to enhance engagement and reach.• Managed the budget and performance of owned media channels, closely monitoring marketing metrics to identify and implement strategic optimizations.• Led the development and execution of new employee training programs and oversaw social media channel revenue targets to ensure financial objectives were met.

台灣 臺北市

• Managed all-channel content production for a food e-commerce platform, enhancing consumer engagement through Facebook, LINE, and Instagram.• Analyzed monthly revenue for the platform's own media channels, collaborating with event planning and advertising teams to promote campaigns, increase Average Order Value (AOV), and attract new customers, achieving sales targets.• Assisted key clients in producing monthly brand content, including video shooting and editing, as well as optimizing social media for short-term events, increasing online event popularity.

台灣 Taipei City 台北

• Managed an agency and several KOLs to guarantee the precision and completeness of outsourced projects, significantly accelerating the execution of client programs.• Translated English presentations and compiled weekly progress reports for foreign clients, demonstrating proficiency in data organization and reporting.• Sourced and evaluated reliable medical information and identified potential collaboration opportunities with KOLs, enhancing skills in research and critical analysis.

台灣 Taipei City 台北

• Rapidly establish brand recognition within the NCCU campus at a low cost, ensuring recruitment numbers and the creation of a campus image.• Construct the marketing department's operational structure and team composition, fostering an open and efficient team culture.• Define the club's positioning as distinct from similar student clubs, ensuring clear differentiation.

台灣 Taipei City 台北

• Developed and executed growth strategies for Instagram content marketing, enhancing post layouts and dynamic content, achieving a 9.3% interaction rate.• Increased event visibility and garnered over 4,300 brand impressions through a comprehensive marketing strategy, leveraging advanced social media tools.

台灣 Taipei City 台北

• Expanded the society's visibility and promoted an entrepreneurial culture in NCCU through social media marketing campaigns.• Aimed to connect with the startup industry, curating knowledgeable articles through content marketing to enhance the success rate of cross-industry collaborations.• Fostered collaborations with startups on short-term projects to establish connections between the NCCU Entrepreneurship Association and various startups.

台灣 Taipei City 台北

• Boosted 'Youth Rocks!' Instagram followers to 1,000 in 2 months through innovative growth hacking, dramatically exceeding our KPI by 176% with a turnout of over 550 event attendees.

台灣 Taipei City 台北

• Conducted a comprehensive analysis and optimization of Facebook advertising, refining the target audience profile for recruitment ads, resulting in a record-breaking number of registration students.• Expanded our Facebook fan base by strategically analyzing the audience profile, effectively reaching potential customers through precise advertising, and achieving a threefold YoY increase in likes.• Spearheaded a popular chatbot initiative among students, drawing the attention of a leading martech company in Taiwan to experience our innovative chatbot solution.

學士, 廣告系, Gpa 3.98 / 4.0

Activities and Societies: 政大數據分析社行銷策略長/小枕頭共同創辦人/創聯會行銷長 / 政大廣電營隊輔 / 傳播周公關組 / 包種茶節活動組

Student, French Learning, Dalf C1 53