Point2Web is a performance led agency focusing on new user generation for brands across several DTC verticals. Through a mix of internal media buys, O&O display and email inventory, and syndicated partnerships, we are paving the way forward in how performance media is managed. I'm directly responsible for overseeing new and existing business development across our Lead Gen and Pay Per Call programs.

The #1 patient generation platform online for dentists across US and Canada. My role is to:1) Spearhead marketing strategy and innovate creative solutions for sustaining MoM growth2) Manage the P&L for patient marketing and quarterly forecasts3) Coach and manage a team of specialists for channel growth4) Build and develop analytical frameworks, in partnership with data, for CAC/LTV management5) Lead user lifecycle management in partnership with CS and product teams

A Performance Marketing based consulting practice focused on delivering full service solutions for new user acquisition and growth. Primary focus is in the utilities, gaming, rewards and health verticals. Managed over $100 million in ad budget since inception, across various platforms such as Google, Meta, TikTok, Snap, Twitter, Outbrain, Taboola etc. Accumulated a wealth of knowledge in performance marketing best practices and is capable of customizing a go-to-market strategy for any brand to hit key growth goals.

In charge of overseeing all marketing functions of the game team and leading growth strategy and execution. Managed $3-5M in annual UA spend across major ad platforms such as Meta, TikTok, LINE Ads, Google and programmatic DSPs. Helped penetrate and design marketing playbook for new game categories such Progressive Web Apps, Instant Games and Messenger Apps.

Playco is a pioneer in the instant gaming space and an emerging market leader in the mobile gaming category, with top leadership from the mobile gaming industry. My primary role is to:1) Go to market with newly launched products and drive growth initiatives across key channels.2) Run discovery campaigns and identify channel diversification opportunities. 3) Lead growth hack through technologies and creative design to overcome obstacles. 4) Own analytics and showcase periodic deliverable reports to senior management and key stakeholders.

An emerging leader in the US co-registration vertical with owned and operated domains across a range of categories. My role is to:1) Onboard, launch and manage direct partners (affiliates, operators, DSPs etc.)2) Develop analytics for KPIs and provide directional feedback for optimizations3) Partner with Ops and Engineering to help with product development4) Support core biz dev initiatives (trade shows, sales calls etc.)

Moved into a lead role focused on liaising with BI and Monetization teams to support current and new channels. Additional responsibilities on top of the previous role: 5) LTV modelling across the marketing mix and segmentation of traffic6) Executing weekly engagement initiatives towards lapsed users through Email, SMS and display media platforms.

WGAMES Inc. is a leading social and casual games company, based out of Toronto. Equipped with cutting-edge facilities and top talent ranging from prominent artists, programmers with deep experience, to a seasoned leadership team in the mobile and social gaming industry, WGAMES aims to create an interactive experience through cross-platform social games. My role is to help identify new and existing opportunities to foster growth: 1) Lead internal media buyer on RTB platforms such as Google, Facebook and Snapchat; 2) Manage external media partnerships ranging from co-reg, native, programmatic and influencer channels; 3) Creative lead on static and video assets; 4) Performance KPI analysis and placement optimization reports for the entire UA team;

Equipped with a team of account support staff and limited resources, I'm tasked with growing a portfolio of desktop and mobile application campaigns, with an annual spend of $15-20M. Responsible for working on both internal and external media buy initiatives, through channels such as Google, Bing, FB, IG, Native, Affiliate etc. as well as managing client expectations and securing additional budget/work orders.

Responsible for building media plans with new and existing clients', as well as consult on product development. Main role is to ensure go-to-market plans are executed with precision and campaigns are optimized routinely to ensure target KPI's are being delivered.

Responsible for new client acquisition and securing budgets for CPA programs. Tasked with building partner RFP's and customized media solutions. Often would need to deliver in-person or virtual sales presentations, to senior executives and user acquisition managers.

Entry role as account support. However, great platform to launch into the industry and learn the ropes; processing invoices and IO's, pixel and tracking integration as well as troubleshooting, screening publishers and ongoing traffic, KPI analysis, managing A/R etc. Promoted shortly after hire due to my excellent grasp of the business and quick learning abilities.

In 2012 a partnership titled Outrank was formed between Rogers Communications and Yodle Inc. to provide Canadian small businesses with a suite of solutions designed to help them compete in the world of digital marketing. It is one of three Premiere SMB Partners with Google in Canada.

MAK & Associates is one of the leading immigration consultancy firms, which is globally recognized for its comprehensive immigration experience and knowledge. Particularly in Canadian Immigration, its record of success in all categories of visa programs is enviable after beginning its journey in 1996.

Utilizing the largest, most successful ad network in the world of associations, Multiview became the number one provider of royalty revenue to North American associations. Through its' unparalleled service and member engagement, its' SEO based digital resources have become essential to successful B2B e-commerce.