Karel Novotný Email & Phone Number

Prague, Czechia

- Freelance Project manager working for clients directly and for Adastra group member: Proboston Creative- Marketing management advisor for brands ( e.g Smart Coatings – smartcoating.cz)- Leading web and system application development projects. (Thein, Škoda, DAS, Na Výstavišti)- Brought successfuly to the pilot operation a robust digital project of demages liquidation for DAS.- Completed project of new web applications for Thein and Výstaviště.- Closely working with… Show more - Freelance Project manager working for clients directly and for Adastra group member: Proboston Creative- Marketing management advisor for brands ( e.g Smart Coatings – smartcoating.cz)- Leading web and system application development projects. (Thein, Škoda, DAS, Na Výstavišti)- Brought successfuly to the pilot operation a robust digital project of demages liquidation for DAS.- Completed project of new web applications for Thein and Výstaviště.- Closely working with development teams, brand strategy analysts and with the creative teams, budget responsibility. Show less

Prague, The Capital, Czech Republic

- building a new marketing team based on brand managers- leading 3 managers and a team of graphic designers- developing of new marketing strategy with an action plan for product preferences- extension of company strategy to focus on production marketing- new rules of visual and graphic style

Prague, The Capital, Czech Republic

Complete ATL and BTL communication campaign management Brand management, Campaign strategy planning.Supervising of other campaign channels like direct, retail, online and social media and internal communication.2017 Campaign series with Ivan Trojan: Nedržte se při zemi https://youtu.be/KmlkyCSCY-w2018 Campaign series with Kryštof Hádek, Veronika Kubařová, Jiří Langmajer and Ctirad Götz: Hotel Růženka https://youtu.be/_IrQ8D31WSI

Prague, The Capital, Czech Republic

managing of ATL campaigns with external agencies and internal colleagues from Legal, Segment Marketing, Research, Product, Pricing, Customer Service and other departments and presentation to the management)Collaboration with other campaign channels like direct, retail, online and social media and internal communication.Many of „my“ campaigns were award-winning or very popular like:2011 Christmas with Bolek Polívka and „Volej Zdarma“2012 spring campaign with Lukáš Pavlásek… Show more managing of ATL campaigns with external agencies and internal colleagues from Legal, Segment Marketing, Research, Product, Pricing, Customer Service and other departments and presentation to the management)Collaboration with other campaign channels like direct, retail, online and social media and internal communication.Many of „my“ campaigns were award-winning or very popular like:2011 Christmas with Bolek Polívka and „Volej Zdarma“2012 spring campaign with Lukáš Pavlásek and Vojta Kotek „Tydýt“ and epic „Asi jinej GANG“2012 summer campaign with Lukáš Pavlásek and Vojta Kotek „Dobití ráje“2012 Christmas LTE launch with Zadar – Týden zrychlené reklamy2013 summer campaign with boys Lukáš Pavlásek and Vojta Kotek like scouts – Buď připojen!2013 Christmas campaign with Vojta and Lukas puppets2014 spring campaign with Olympic run and Ivan Trojan as a teacher of gym – V naší třídě je nejlíp2014 summer with Ivan Trojan and his class on a river trip2014 autumn with Ivan Trojan at a swimming pool2014 Christmas with Ivan Trojan and profiteer hunting2015 Campaign series with Ivan Trojan as a secret agent 2016 Campaign series with Ivan Trojan as a head doctorSee all spots at www.youtube.com/tmobilecz, where some of the spots have collected more than 2.5 Mio views. Show less

Prague, The Capital, Czech Republic

Production and managing of printed and electronic materials for KA sales managers. Sales Arguments, regular info channel, Product lists, Case studies. Responsible for a new LE/SME/VSE comm. conception development. Managing of rebranding of all BackOffice materials for B2B sales managers from Paegas to T-Mobile.

Prague, The Capital, Czech Republic

Direct sales of TelCom product and services. Head of complaints.