I divide my time between writing, editing, and design. The writing and editing are part journalistic and part commercial. I am a feature writer, columnist and former editor of Canada's leading national journal of creative services Applied Arts Magazine and a contributor to Strategy Magazine and other publications that serve the creative and marketing community. I've also written for newspapers like The Globe and Mail, The National Post and The Washington Spectator. For clients I provide both long and short form content, case writing and thought leadership.

Responsible for business development and customer experience innovation in mobile, finance, energy, healthcare and CPG sectors across all geographies. Also a regular contributor and feature editor for MISC Magazine, Idea Couture's quarterly journal of strategic insight and foresight.

Built and led the brand communications and customer experience team that created and launched the WIND MOBILE brand in Canada. After two months in the market, WIND achieved higher levels of unaided brand awareness than some competitive brands that had been in the market 5 years. WIND was shortlisted for the CMA’s Marketer of the Year in 2010.

Created strategies, positioned, repositioned, rebranded, and launched brands that increased awareness and funding for companies such as: CFC (Canada’s premier film school), SASKTEL (one of Canada’s leading regional telecoms), CRITICAL CARE CANADA (the country’s leading association of critical care physicians), and golf brands TOMMY ARMOUR and RAM (for HILCO CONSUMER CAPITAL).

Leading role in the brand repositioning, customer experience, and retail re-design for Europe’s fastest-growing wireless brand, contributing to a 30% increase in same-store sales for 2005 and the most profitable period of this company’s 5-year history. Acquired by Vodafone in 2005.

Led or co-led strategic processes that successfully positioned both B2C and B2B brands in telecom, technology, education and consumer goods and services such as TELUS BUSINESS SOLUTIONS, BUTTERFIELD & ROBINSON, INDUSTRY CANADA, ROTMAN SCHOOL OF MANAGEMENT, WINES OF CANADA, and DIAMOND SCHMITT ARCHITECTS.

Developed practice model for creating and managing brands on the Internet.

Led the research, analysis and brand strategy for a wide variety of clients across the consumer goods, technology, telecom and sports and leisure categories, such as CARA OPERATIONS, NESTLE CANADA, BATA INTERNATIONAL, RSA SECURITY, and CORBY DISTILLERIES. Also shared responsibility for business development and firm management.