Nowell Upham Email & Phone Number

Boston, MA, US

Dallas-Fort Worth Metroplex

• Charged with generating continued organic and strategic growth for this long-established and ever-evolving custom software, IT, and security solutions company. Serving Agency and Enterprise Clients. After being an.
• A 3.0 WebDev approach that puts SEO first
• A suite of productized software offerings, leveraging iwerk’s existing IP
• Strategic relationships with vertically integrated professional service firms
• A robust brand, digital and promotional marketing capabilitySCALING:
• The firm’s enterprise and agency service business

• First built an incredible portfolio of talent and Clients, then filled RevOp's role. Reported to the CEO, providing executive leadership and driving the strategic direction and business performance of this $100M.
• A $20MM (revenue) consumer engagement practice, producing extraordinary margins
• The Agency’s first digital marketing capability and roster of.com clients
• An in-house social media offering via a joint venture with an industry-leading social agency, Fanscape that The Marketing Arm would help double in size, and later acquire
• A multi-cultural marketing joint venture between The Marketing Arm and the heralded Dieste Agency, and cause-marketing joint venture.
• A “SWAT” team approach to new business that increased the agency win rate to 70% in its first full year of operationTURNED AROUND:

• I was part of a small team of leaders that left TracyLocke in order to start the Dallas office of DDB Worldwide. Here I spent over a decade working my way from AE to Managing Partner. During this time, I helped grow.
• A "Beyond the Line" practice, offering design, sales promotion, direct/CRM marketing, interactive marketing, and trade marketing to clients including American, Hilton, Nokia, and Dr. Pepper, and SchlageTURNED AROUND:
• A critical +$1MM Nokia client relationship on the brink of collapse, by clarifying both Client and Agency expectations, elevating the quality of creative product and delivering steadfast account serviceSCALED:
• A portfolio of midsized accounts to $5MM in revenues, delivering a decade of double-digit growth and an above target average of 23% annual profitabilitySKILLS HONED:
• Sales Promotion, Direct Marketing, Branding, Business Development, Strategic Planning, Digital After a decade, DDB Dallas merged back into TracyLocke. As part of that management consolidation, I became EVP, Acct Mgt at.

• TracyLocke was my Agency partner, when I worked Client-side at Frito-Lay. We came to admire each other's way of working, and shared a deep passion for the "creative process." I was fortunate to be recruited by.
• A field marketing practice for PepsiCo Wines and Spirits division, supporting Sales, offering on- and off-premise marketing strategy, tactics and execution for the Southeast region and ultimately increasing YOY ACV.
• A print publishing division w/in the Agency, responsible for producing fifty-two different destination-specific travel brochures per year for American Airlines VacationsSCALED:
• The Agency's field marketing efforts behind Stoli Vodka by expanding our local office presence from one office in Atlanta (the one I formerly ran) to a total of four offices across the U.S. SKILLS HONED:
• Team Management, Field Marketing, Regional Marketing, Sales Promotion, Advertising Collateral, Print Publishing, Advertising, BrandingThis is where/how I began my relationship with a small group of future executives.

• Frito-Lay brought me from Boston to Dallas to put my Babson College education to work. I started here in a class of 13 recruits. I was honored to be the only non-MBA hire and showed up ready for the challenge:INCUBATED:
• A $50MM new and innovative new product launch, CRUNCH TATORS within the potato chip categorySCALED
• The +100 year old $500 LAY'S brand, producing 10% incremental YOY sales growth via new (Ranch) flavor launchWhat a great company, and what incredible company to keep in my first years in business. The CPG/Product.

Bbs, Marketing And Entrepreneurial Studies

Activities and Societies: As a member of the honor society, I graduated in the top 10% of my class. During my campus tenure, I was elected.

Omnicom University, Executive Management And Leadership, Undergraduate ('08,) Graduate ('09,) And Post Graduate ('12) Programs

Established in 1995, Omnicom University (OU) is the holding company's long-standing management development program with more than 5,000.

As A Member Of The Academic Honor Roll, I Graduated In The Top 15% Of My Class, I Excelled In Graphic Arts, Mechanical Arts, English Literature, And English Composition.

Duxbury is a typically beautiful coastal town on the South Shore of Massachusetts. I bicycled to school and worked hard to make the grade.