Nowell Upham Email & Phone Number

Boston, Ma, Us

Dallas-Fort Worth Metroplex

Charged with generating continued organic and strategic growth for this long-established and ever-evolving custom software, IT, and security solutions company. Serving Agency and Enterprise Clients. After being an iwerk Client for well over a decade, I’m honored to represent the services, products and people of this awesome firm:INCUBATING:• A 3.0 WebDev approach that puts SEO first• A suite of productized software offerings, leveraging iwerk’s existing IP• Strategic relationships with vertically integrated professional service firms• A robust brand, digital and promotional marketing capabilitySCALING:• The firm’s enterprise and agency service business• Lead-generation and Sales support vendor-partner relationshipsSKILLS HONING: • Software Development, Managed Services Provision, IT & Security, SaaS Development, Sales Management, Remote Working, and Identifying Michigan’s Four Great Lakes

First built an incredible portfolio of talent and Clients, then filled RevOp's role. Reported to the CEO, providing executive leadership and driving the strategic direction and business performance of this $100M (revenue) creative and consumer engagement agency: INCUBATED:• A $20MM (revenue) consumer engagement practice, producing extraordinary margins• The Agency’s first digital marketing capability and roster of .com clients• An in-house social media offering via a joint venture with an industry-leading social agency, Fanscape that The Marketing Arm would help double in size, and later acquire • A multi-cultural marketing joint venture between The Marketing Arm and the heralded Dieste Agency, and cause-marketing joint venture.• A “SWAT” team approach to new business that increased the agency win rate to 70% in its first full year of operationTURNED AROUND:• A mobile marketing practice by employing tighter operational and financial controls and a new management incentive plan, resulting in double-digit YOY revenue and margin growth• A portfolio of five underperforming accounts acquired through an Agency merger, resulting in a 25ppt average margin swing within the first twelve monthsSCALED:• Four flagship accounts (American, Gamestop, Bacardi, Goodyear) from $1MM in revenue to $3-5MM through the provision of incremental marketing services and the addition of new lines of business • A (shared-service) “performance media” planning team who in a very short time secured Goodyear, Sams Club, and Philips as anchor clients• An MBO-based performance management system/training, ground-breaking employee compensation strategies, and title nomenclature and hierarchy protocols across the companySKILLS HONED: • Executive Leadership, Financial Management, Business Strategy, Agency Mergers and Joint Ventures, Talent Development, Winning New Business, Contract Writing and Negotiation, Integrated Marketing, Shopper Marketing, Sales Promotion, Account Management

I was part of a small team of leaders that left TracyLocke in order to start the Dallas office of DDB Worldwide. Here I spent over a decade working my way from AE to Managing Partner. During this time, I helped grow the agency to 100 people and became this predominately traditional advertising shop's promotional and integrated marketing expert:INCUBATED:• A "Beyond the Line" practice, offering design, sales promotion, direct/CRM marketing, interactive marketing, and trade marketing to clients including American, Hilton, Nokia, and Dr. Pepper, and SchlageTURNED AROUND:• A critical +$1MM Nokia client relationship on the brink of collapse, by clarifying both Client and Agency expectations, elevating the quality of creative product and delivering steadfast account serviceSCALED:• A portfolio of midsized accounts to $5MM in revenues, delivering a decade of double-digit growth and an above target average of 23% annual profitabilitySKILLS HONED: • Sales Promotion, Direct Marketing, Branding, Business Development, Strategic Planning, Digital After a decade, DDB Dallas merged back into TracyLocke. As part of that management consolidation, I became EVP, Acct Mgt at TracyLocke, a position I held until July 2007, when I proudly joined our (soon-to-sky-rocket) sister Omnicom Agency, The Marketing Arm.

TracyLocke was my Agency partner, when I worked Client-side at Frito-Lay. We came to admire each other's way of working, and shared a deep passion for the "creative process." I was fortunate to be recruited by TracyLocke to develop a new piece of business within their largest account, PepsiCo:INCUBATED:• A field marketing practice for PepsiCo Wines and Spirits division, supporting Sales, offering on- and off-premise marketing strategy, tactics and execution for the Southeast region and ultimately increasing YOY ACV coverage by +15pts and on-premise sales in both the "fine dining" and the "sports bar" industry segments. • A print publishing division w/in the Agency, responsible for producing fifty-two different destination-specific travel brochures per year for American Airlines VacationsSCALED:• The Agency's field marketing efforts behind Stoli Vodka by expanding our local office presence from one office in Atlanta (the one I formerly ran) to a total of four offices across the U.S. SKILLS HONED: • Team Management, Field Marketing, Regional Marketing, Sales Promotion, Advertising Collateral, Print Publishing, Advertising, BrandingThis is where/how I began my relationship with a small group of future executives that would go on to permeate and shape our industry throughout the Southwest. At least a few of which I followed to DDB.

Frito-Lay brought me from Boston to Dallas to put my Babson College education to work. I started here in a class of 13 recruits. I was honored to be the only non-MBA hire and showed up ready for the challenge:INCUBATED:• A $50MM new and innovative new product launch, CRUNCH TATORS within the potato chip categorySCALED• The +100 year old $500 LAY'S brand, producing 10% incremental YOY sales growth via new (Ranch) flavor launchWhat a great company, and what incredible company to keep in my first years in business. The CPG/Product Management training (as challenging as it was) that I received here was awesome.

Bbs, Marketing And Entrepreneurial Studies

Activities and Societies: As a member of the honor society, I graduated in the top 10% of my class. During my campus tenure, I was elected.

Omnicom University, Executive Management And Leadership, Undergraduate ('08,) Graduate ('09,) And Post Graduate ('12) Programs

Established in 1995, Omnicom University (OU) is the holding company's long-standing management development program with more than 5,000.

As A Member Of The Academic Honor Roll, I Graduated In The Top 15% Of My Class, I Excelled In Graphic Arts, Mechanical Arts, English Literature, And English Composition.

Duxbury is a typically beautiful coastal town on the South Shore of Massachusetts. I bicycled to school and worked hard to make the grade.