A purpose-led serial entrepreneur, Founder MD of Bloom Marketing, an Integrated Marketing Agency, and Bloom Infinite, a Digital Agency; Coach at Bloom Inside Out. My passion lies in nurturing growth for people, brands and businesses for success and empowering women to unlock their latent power and potential through Bloom Inside Out capacity building and enterprise development initiatives. My professional journey began at Unilever SA, where I dedicated over 8 years to various management roles, gaining invaluable corporate experience in Marketing, Sales, Out-of-Home Channel Management, Brand Development, overseeing global brands like Lipton Ice Tea and local favorites under the Knorr Brand (Rajah & Knorrox).Beyond my corporate endeavors, I am deeply committed to women empowerment, serving in organisations where I assume roles as a Woman Advocate, Keynote Speaker and Panelist, sharing insights on "Building Your Blooming Brand for Success" & "Leadership Development for Growth."I am an ex-committee member of SACSC (SA Council of Shopping Centres); Business Woman Association and a former Deputy Chair for the Women in Business Forum at the Durban Chamber of Commerce. Currently I serve as the Country Ambassador for Women's Entrepreneurship Day Org (WEDO) in South Africa 🇿🇦; where I continue to champion the cause of women in business. My passion for travel & tourism development led to significant achievements, including securing a major account with Tourism KZN. I spearheaded the Bloom Marketing project team, successfully planning and launching the inaugural East 3 Route expedition, a tripartite initiative promoting eco-tourism development across South Africa, Mozambique & Swaziland. This endeavor showcased our integrated marketing expertise, from Project Management, Travel Planning and Logistics, Conferencing, Media Briefings, Gala Dinners, Tourism Excursions, Communications, Branding Production & Management for 350+ Delegates across three countries.During my career, I took on a freelance Marketing Management role for Tongaat Hulett, a prominent property developer in KZN, where I was captivated by the burgeoning property activity in the north of Durban.We secured multiple Retail Property Marketing accounts, with a highlight being our role as the Marketing Agency for the redevelopment of KZN's Super Regional Mall, The Pavilion Shopping Centre.Honoured to be a member of the IAB - SA Transformation Council, contributing to the industry's transformation.My motto is "#KeepBlooming because blooming is the only evidence of life!"