At Noyse, we specialize in Publicity Management for both ongoing brand management and targeted campaigns. We manage every aspect of your public image, ensuring your brand remains relevant and impactful across all media channels. Whether it’s generating press buzz, navigating crises, or building influence through social media and influencer partnerships, we take a long-term, strategic approach. With teams in the U.S., UK, Latin America and Israel, our tailored strategies deliver measurable results and keep your brand in the spotlight.(formerly NSA Creatives)

• Develop a communication strategy that includes target audiences, activities, actions and tactics to achieve the goals.• Coordinate with the political and cultural departments.• Coordinate events for journalists as well as press conferences.• Create opportunities for placement of press releases.• Conduct interviews, researching, and writing copy for articles, print, radio and TV, social media updates, newsletters and promotional materials.• Provide information to media outlets by generating news releases and articles, arranging press conferences, and acting as a media liaison to disseminate information.• Monitor media coverage and comply with media queries for information.• Develop, coordinate and implement ideas, events, campaigns, and activities.• Craft relevant messages and formulating the strategy to convey them. • Review the performance outcomes and status of all communications activities and evaluate and report these results and make recommendations for future activities.• Cultivate relationships with media outlets and journalists as well as creating new ones.

• Managing and leading correspondence with national and local broadcast television, radio, podcast, print and online outlets, including Jewish media outlets.• Shaping and executing communications initiatives.• Working directly with reporters to place and inform stories.• In charge of Hispanic, African American, and Israeli media.• Drafting and editing communications content to support PR initiatives.• Preparing press releases and distributing materials for publications (op-eds, comments).• Monitoring and analyzing industry news and trends to support targeted media pitches.• Leading local/regional media relations outreach.• Establishing and maintaining contact with reporters and anchors.• Analyzing media trends and news, and mapping out findings• Generating content for press and coordinating Media events.https://embassies.gov.il/new-york/SpeakersBureau/Pages/Noy-Assraf.aspx

• Managing a diverse portfolio of clients for optimal public relations.• Building strong relationships with members of the press, key industry influencers, and industry analysts.• Leading, executing and implementing strategic public relations programs.• Responsible for outlining the organizations/companies, messaging, and identifying key audiences and communication channels.• Delivering strategic communications counsel to companies and organizations on both short-and-long-term challenges and opportunities.• Creating opportunities for storytelling.• Leading press delegations. • Developing and editing communication materials (including briefing materials).• Handling media events/press conferences. • Maintaining fruitful relationships with existing customers.• Developing Communications related materials.

• Daily interaction with Israel's major news websites and radio stations.• Article production, news coverage management, initiating articles.• Escorting senior officers during interviews and briefings.• Maintaining relationships with the media such as military correspondents and journalists.• Training and preparing commanders and soldiers for interviews by teaching and delivering the relevant messages.