Marketing Manager
Current- Responsible for the company's marketing strategy and execution- Managing a few million shekel marketing budget- Contributing to business development activities, ideation of new products and offerings and overall expansion plans and opportunities- Measuring our marketing efforts and ensure a positive ROI using a data-driven approach- Managing all aspects of the company's marketing, including messaging and creative, email marketing, advertisements, social media, offline campaigns and our eCommerce website- Building media plans to define our target audience, channels, messages and budget for each activity- Managing our marketing team in addition to external service providers, designers and content writers