Hans-Eric Noyons Email & Phone Number

Amsterdam, North Holland, Netherlands

Responsible for defining best-in-class digital frameworks and strategies to launch brand marketing campaigns and engage with consumers. Developed programs on brand storytelling and consumer research utilization aimed to improve the long-term consumer centricity, working of identified needs and expectations across touchpoints. › Topics: Digital & Content Strategy • Experience Planning • Journey Mapping • Concept Design • Product Development • Brand Storytelling • Consumer Research

Founder and team lead of strategic design practice aimed to continuously improve marketing landscapes and create eCommerce growth each season. Method transformed the activation planning process and is now applied in global and local organizations to support all initiatives in the brand calendar.› Drove seasonal marketing programs aligning individual brand and business stories to one seamless online offering. Initiatives defined the future of research, content, and digital products.

Interim brand marketing manager responsible for delivering adidas Speedfactory innovation story to digital and retail working closely with partners in brand, design, and production.

Consultant in Brand Marketing organization closely working with business peers, agencies and internal digital teams to bring business and communication strategies to life. Specialized in identifying opportunities and developing innovative concepts for global activations and digital innovations elevating the overall brand experience for sports and lifestyle categories.› Supported brand marketing activities for adidas Football, Originals, and Horizontal (Clima)› Delivered global innovation programs as adidas Confirmed and adidas Glitch (Product Owner)⋆ adidas Glitch awarded with Cannes Lion and Clio Sports Awards

As lead consultant focused on creating value for clients in digital transformation, innovation, and marketing projects. Specialized in bringing new concepts to life reshaping both the experience for end-consumers as the internal organization and its connected processes. › Transformed Stedin online channel to primary customer channel • GoLive within 5 months › Clients: Stedin • Essent • Capgemini Academy

Certified experience consultant responsible for translating business objectives into consumer-centered digital solutions. Led various design streams for multinationals bringing ideas to life, and feeding concepts to agile product teams. Projects commonly include research, design, and development delivering web and mobile solutions.› Clients: ABN Amro • Rabobank • Shell • United Nations • Royal Mail (UK)

Transformed daily stocktaking and internal transport streams using track & trace, digitalizing registration and data management processes. Responsible for creating the solution, implementing it into daily processes and managing ongoing development efforts.

As developer in charge of transforming all individual personal development products to one seamless online offering. Worked closely with business owners to shape the solution and ideate future direction.

Master Of Science (M.Sc.), Information Sciences

Bachelor'S Degree, Computer Science