Noemie Eberhard Email & Phone Number

Annecy, Fr

Annecy

26 countries - Turnover 18M€>> Lead all EMEA Suunto ECOM operations:- Align marketing activities and product launches with sales operation lead, marketing teams, supply teams, and commercial teams across EMEA (26 countries)- Plan, coordinate and execute regional e-commerce campaigns and product launches. Monitor sales, KPIs and sales analysis (commercial calendar, omnichannel alignment, adaptation for EMEA export)>> Finance & Supply forecasts:- ECOM financial budget for the region that project expectations for the business- Sales plan forecasts and alignment with other channels- Produce & distribute periodic regional performance reports, analysis, business plans, actions planned.>> ECOM Marketing:- Commercial email marketing strategy, special CRM campaigns and CRM improvements (DMA...)- Support local marketing teams with ECOM incentives- Lead the affiliation program and support on other digital marketing activities>> ECOM Business development on Pro and Corporate channels (GLOBAL)- Drive the project, launch and lead Suunto pro program (Pro Club). Program definition and GTM plan.- Lead and define corporate partnerships.- Give internal visibility, reporting, define toolkits and marketing plan to grow the business>> Project management & Website optimization:- Help on project coordination and business aspects on ECOM related project.- Evaluate the website for regional best practices, help to define business requirements and push for improvements on suunto.com (ECOM engine Magento 2, CMS, digital, merch and UX marketing tools).>> ECOM merchandising (Manage EMEA eCommerce merchandiser):- product catalogue creation and inventory management / building emails / campaign and prices integration / ECOM customer satisfaction.

Asnières-Sur-Seine, Idf, France

Responsible for the partner accounts FNAC (Service Photo) and DARTY (Travaux Photos)1st Cewe France partner - Turnover 10M€>> FNAC and DARTY shops:- Responsible for the ecommerce business of the 2 partners and their growth- Maintaining the action plan and promotional plan. Briefing the webdesign, front dev and CRM team- Monitor acquisition channels with internal team and with Fnac-Darty teams to increase online traffic on site and in app.- Responsible for all web optimisations and the customer experience on-site (UX, content, upsell/cross-sell, SEO). Update versions site / mobile site / APP / photo software- Steering of roadmaps and projects - operational coordination.- Budget and KPI's definition and reportings- Main contact to follow-up the partnership and development of ecom business with Fnac-Darty- PM on the launch of Darty Travaux Photo websites and app, action plan, and business monitoring>> Projects:- Project management : website, mobile site, photo software, new mobile application, partnership integration- Analyze and reportings on sales and trafic KPI's- Optimisation of the content and the pages of the site to improve the user experience and the online conversion>> MOBILE :- In charge of mobile sites optimization to increase downloads of the photo application and mobile conversion.- Launch of the web platforms for Darty Travaux Photo in September 2017- Monitoring UX and SEO audit - SEO rework on Service Photo Fnac between May 2018 and February 2019 - coordination with agency and internal teams for execution.

Rungis

Responsible for branding & e-business websites in Europe (8 countries / 2M€)- Operational and commercial management of 8 webshops- Commercial promotional plan and markets alignement- Monitor ecom stocks and orders- Audit and recommendations: acquisition strategy, loyalty/referral, responsive migration and UX (conversion tunnel and site content)> Objectives: enrich the customer base and increase the conversion

Région De Paris, France

Digital strategy for the 3 first years to prepare the launch of a start-up in furniture sector

Asnières-Sur-Seine, Île-De-France, France

Digital imaging product category / ~900 SKUs / 14 european countries / 45M€- Improve the user experience on the category- Implement the online promotionnal strategy- Define brands promo plannings and manage it to push the right products online (special offers, flash sales, emailings, promo packs and bundle packs)- Project management : content/SEO, recategorization, UX web & mobile, brands shop-in-shop...- Supplier relationship and marketing budget negotiation

Asnières-Sur-Seine

Digital imaging product category : 900 SKUs / 14 european countries / annual turnover 42M€- Built and manage the range of products- Analyse market trends and sales performances- Implement business and promotional strategy- Suppliers relationship, negociation- Buying and sales forecats

Melbourne

- Negociation and sales (average of +18% on objectives per week)- Sales coordination, clients loyalty, stock management, merchandising on-site- Sales and Negociation skills improved in English

Clichy

Digital Imaging category- Reportings and result analysis on objectives, sales and SOM (380 product references)- Market studies and customer analysis (GfK studies): competition, market and suppliers- Sales force and training tools creation- Trade marketing: supplier sales tools and commercial product launch campaign- Project management: client events, suppliers trainings, French photographic event- PR: link between experts, journalists and photographers

Issy-Les-Moulineaux

Government and Health unit (SMS&P clients and partners)- Event management for clients and partners, reportings- Web marketing: content and ux project manager for Public Sector and Licences websites- Client communications and advertising: emailing, newsletters, flyers…- Client testimonials: storyboard creation, link between clients and Microsoft partners- Planning and managing marketing campaign and commercial relationships- Marketing and communication budget management (120K€)

Master In Management, Marketing

Activities and Societies: Sports association : Communication and Event manager, handball coach Direct marketing Advertising stratgy.

Digital Marketing Certificat, Digital Marketing Strategy

International Marketing

Activities and Societies: Catedra Mujer y Empresa: Target definition and communication strategy definition for this organization.