Nicholas Pagon Email & Phone Number

Mentor, Oh

Licensed to buy and sell real estate. I specialize in distressed properties (foreclosures, short sales, estate sales, etc). I also am a real estate investor. I own and self-manage several rental properties from Mentor to Lakewood. I have flipped one property thus far with my goal to flip others in the near future. Always looking for connections and to network with other real estate professionals!

Lakewood

I own and manage several rental properties in Greater Cleveland.

Cleveland, Oh

Managed several SEM accounts in various verticals.

Cleveland

Managed and developed reports for several paid search clients within the retail and business to business verticals. Only worked at Optiem as a contractor.

Cleveland, Ohio

- Developed and implemented unique paid marketing strategies for various devices (mobile, tablet, desktop) taking both user-experience and search engine results page (SERP) real estate into consideration- Increased brand awareness by acquiring new customers and adding long-term value by creating multiple points of contact and customer involvement- Measured impact of driving conversions online to offline (brick & mortar)- Profitably managed monthly PPC budgets of $500k+ across several verticals including: pharmaceutical, retail, business to business, and financial services- Developed paid media strategies on how to launch a new paid media campaign as well methods to improve an existing campaign based on frequent analysis of real-time performance data- Collaborated with display, search engine optimization (SEO), and social media teams to determine the most profitable mix of the client’s marketing dollars across various channels- Managed keyword bids, ad copy, campaign budgets, and geo-targeting strategies to exceed return on ad spend (ROAS) goals by 20%+- Leveraged ad extensions (click-to-call, Sitelinks, product listing ads, etc.) to occupy additional SERP real estate and increase revenue 15-20%- Consistently tested product betas, landing pages, and ad copy to maximize both click-through and conversion rates - Leveraged data modeling to forecast optimal spend rates to maximize efficiency while maintaining a ROAS of 500%- Collaborated with clients to create paid media goals that aligned with their overall business goals- Developed and implemented effective paid search strategies to divide paid search budgets across various campaigns in order to meet various goals: acquire new customers, capture search intent for existing customers, increase brand awareness- Trained new hires on best practices, strategies and general guidelines to be successful- Effectively managed small teams to execute paid media campaigns, reports and deliverables

Cleveland, Ohio

- Researched and developed new process to manage Brand Infringement for a Fortune 500 company- Executed and delivered daily campaign reports- Developed and implemented ad copy with a compelling call-to-action- Executed keyword level bid optimizations to maximize cost per completed action

Real Estate

Management, Interactive Media Studies, Interactive Media Studies, Management, Spanish, Entrepreneurship

Activities and Societies: Acacia Fraternity, Ski Club, Studied abroad in Costa Rica with the School of BusinessDouble majored in IMS.