Natalie Palekar Email & Phone Number

Building the Women Lingerie & Loungewear, Mens Innerwear & Sleepwear along with Sunglasses & Men's Accessories categories on Nykaa, Nykaa Fashion & Nykaa Man

Handling P&L and stakeholder management for 150+ brands of the Lingerie Sleepwear & Athleisure category business on both Nykaa Fashion and Nykaa.com platforms. Closing the category AOP. Creating and executing joint business plans for top brands across the category basis the category target.Closing monthly & quarterly marketing budgets and working on marketing plans with brands. Executing of the marketing plans in coordination of the WebCom team.Planning the CRM & Social visibility basis the category SOV. Evaluating potential brands for onboarding in the category to ensure top line & bottom-line growth. Ideating, conceptualising & periodically revamping the category hybrid & landing pages on the platform by analysing Clicks, CTRs, Funnel Performance, Platform Search ResultsEnhancing customer experience and improving category efficiency by reducing leakages. Managing operations, delivery TATs and customer escalations through cross-functional network to ensure quick resolutions and smooth functioning.

• Grown Lingerie & Sleepwear business by 52% YOY for FY’22 with an efficiency of 73%• Improved bottom line through increase in RPV by 52% & conversion by 61% YOY• Created the backend & frontend framework (MDD matrix) of the Kids Toys Category launch as part of the Strategy Plan for Fy’22• Margin negotiations & restructuring along with penalty structure, if required, for women apparel and lingerie brands. • Marketing and promotions via homepage slotting, push notifications, emailers along with creating brand stores & category landing page. • Negotiating with brands for marketing investments and exclusive offers. • Strategically planning independent lingerie sale events to pull in visibility & sales.• Enhancing customer experience and improving category efficiency by reducing leakages (returns & cancellations) by creating and implementing Efficiency Improvement Plans• Omnichannel operations, Inventory & Assortment planning for top brands including AND, Global Desi, Globus, Forever New, Kazo, Enamor, Triumph, Clovia, Zivame, La Senza & Hunkemoller.• Managing operations, delivery TATs and customer escalations through cross- functional network to ensure quick resolutions and smooth functioning.

Pgdm, Marketing/Marketing Management, General

Advanced Digital Marketing

Fashion Merchandising Management

Bachelor Of Commerce - Bcom, Accounting