The Association of Employment and Learning Providers (AELP) is a national membership body, proudly representing and supporting organisations operating in the skills sector and the outstanding work they do.As Head of Marketing, I am responsible for developing and implementing campaigns and engagement activities that showcase our work and impact, and champion our members.

As the head of the Corporate Communication team at Ambition Institute, a large national charity dedicated to tackling educational disadvantage, I led a team and spearheaded efforts to connect teams and empower our experts in telling compelling stories about our mission and impact. Additionally, I played a crucial role in engaging employees through internal communications and elevating our reputation and influence with the media, policymakers, and major sector events.♦ Project managed… Show more As the head of the Corporate Communication team at Ambition Institute, a large national charity dedicated to tackling educational disadvantage, I led a team and spearheaded efforts to connect teams and empower our experts in telling compelling stories about our mission and impact. Additionally, I played a crucial role in engaging employees through internal communications and elevating our reputation and influence with the media, policymakers, and major sector events.♦ Project managed, drafted and delivered corporate documents, including the annual report, to highlight impact and progress and attract support.♦ Increased the volume and frequency of positive media coverage.♦ Produced briefing information for senior colleagues, advocates and policymakers.♦ Devised an internal communications strategy, introduced new ways of connecting colleagues and improving strategic communications outputs.♦ Positioned the organisation as a thought leader across 50 opportunities, including seminars, presentations and op-eds. Show less

I led the marketing, public relations, events, digital communications, and public affairs teams at the Chamber, the primary business support organisation in the Dudley, Sandwell, Walsall, and Wolverhampton regions. I enhanced the Chamber's profile and reputation, creating a highly regarded brand that individuals and businesses were proud to be a part of and a community collectively working to tackle barriers to growth and productivity.♦ Rebranded the Chamber, increasing its profile and… Show more I led the marketing, public relations, events, digital communications, and public affairs teams at the Chamber, the primary business support organisation in the Dudley, Sandwell, Walsall, and Wolverhampton regions. I enhanced the Chamber's profile and reputation, creating a highly regarded brand that individuals and businesses were proud to be a part of and a community collectively working to tackle barriers to growth and productivity.♦ Rebranded the Chamber, increasing its profile and performance across revenue, engagement and market penetration metrics.♦ Expanded communication outputs, gaining significant exposure across broadcast, print and digital media.♦ Created overarching, advocacy-led campaigns linked to marketing and communications strategy to position the Chamber as the vociferous business champion.♦ Coordinated and delivered outputs supporting awarded contracts and funding.♦ Overseeing budget, procuring suppliers and gaining maximum value through managing agencies. Show less

I provided strategic communications and marketing support for customers, including Oval Digbeth Property and Real Estate (Interim Head of Communications and Events) and Ikon Gallery (Interim Head of Communications).

I redefined the Millennium Point brand and established a profitable and popular commercial events business. I created new opportunities with tenants, customers, and stakeholder communities by raising awareness of the organisation’s scope as a destination, landlord, and charitable trust.♦ Established a new communications and engagement team, reintroducing Millennium Point to the region and beyond.♦ Grew networks and partnerships to ensure the organisation actively contributed to… Show more I redefined the Millennium Point brand and established a profitable and popular commercial events business. I created new opportunities with tenants, customers, and stakeholder communities by raising awareness of the organisation’s scope as a destination, landlord, and charitable trust.♦ Established a new communications and engagement team, reintroducing Millennium Point to the region and beyond.♦ Grew networks and partnerships to ensure the organisation actively contributed to civic life and surpassed revenue targets.♦ Revitalised the trust’s outputs to oversee £5m in grants supporting charitable activities.♦ Created the Millennium Point Scholarship to support individuals from underrepresented backgrounds in Science, Engineering and Tech undergraduate programmes.♦ Used data, research and industry trends to develop brand guidelines, tone of voice style and a ten-year masterplan. Show less

The Public was an impressively iconic and visually stunning multi-purpose arts and entertainment venue. I was part of its leadership team, heading all aspects of commercial operations strategy and implementation, marketing, communications, PR, programming (comedy, music, performances), hiring, catering, retail, box office, and fundraising.♦ Attracted 1m visitors over three years.♦ Grew occupancy rates of tenanted areas, welcoming 31 creative businesses to call The Public home.♦… Show more The Public was an impressively iconic and visually stunning multi-purpose arts and entertainment venue. I was part of its leadership team, heading all aspects of commercial operations strategy and implementation, marketing, communications, PR, programming (comedy, music, performances), hiring, catering, retail, box office, and fundraising.♦ Attracted 1m visitors over three years.♦ Grew occupancy rates of tenanted areas, welcoming 31 creative businesses to call The Public home.♦ Hosted 300 performances, conferences and exhibitions.♦ Oversaw the crisis response following the threat of withdrawal of funding and repurposing of the building by its owner and principal backer. Show less

♦ Project managed new website and CRM system.♦ Campaign delivery - generating record visitor numbers, revenue and profit.

♦ Account management for Quick Service Restaurant customers.♦ Category management.♦ Working with third party suppliers and in-house teams to create bespoke product solutions.

♦ Driving volume and distribution of key product lines.♦ Growing confectionery category.♦ Achieving KPIs.

♦ Project and financial management of all temporary seasonal and promotional in-store point-of-sale solutions.♦ Trade press liaison.

♦ Communications and other support for national sales teams.♦ Improved back-office systems and processes.