Nick Paradise Email & Phone Number

Pittsburgh, Pennsylvania, United States

I will lead public and media relations efforts for this Pittsburgh institution that delivers clean, reliable and safe energy to more than 725,000 customers throughout Pennsylvania, Kentucky and West Virginia. Now a part of the Essential Utilities family, Peoples has a storied 135-year history in the region, a critical role filling today's energy needs, and innovating to meet the challenges of the future.

Greater Pittsburgh Region

As Director of Corporate Communications, I led marketing teams at 25 Palace Entertainment leisure and lodging properties around the US in how to best connect and engage with key stakeholders. My goal: to position each park for success in telling their unique stories of fun, family experiences in the community it serves.My role involved setting the course for our teams on all communications initiatives, from positive, proactive media relations to issues and crisis management, and major… Show more As Director of Corporate Communications, I led marketing teams at 25 Palace Entertainment leisure and lodging properties around the US in how to best connect and engage with key stakeholders. My goal: to position each park for success in telling their unique stories of fun, family experiences in the community it serves.My role involved setting the course for our teams on all communications initiatives, from positive, proactive media relations to issues and crisis management, and major corporate moves such as divestments from and acquisitions to the Palace Entertainment portfolio. During this time, I played a significant role in the acquisition of one property and the divestment from two others.In this newly created position, I developed Palace's most intentional communications approach in its history. With the support of the global corporate communications director and others, we established best practices for communications and messaging across multiple marketing and operations disciplines, and I worked on teams tasked with establishing and/or implementing standardized protocols across the portfolio in areas such as community relations, social impact, and accessibility. Show less

Greater Pittsburgh Region

Tapped to lead Kennywood's Marketing and Sales functions on an interim basis shortly before the COVID-19 pandemic swept the country, I led our team through the unprecedented challenges that followed. We adapted our marketing, ticketing, pass, event, and PR activities to navigate the pandemic's massive impact, while also positioning Kennywood itself as a safe environment for staff to work and guests to enjoy themselves in 2020 and 2021.

Greater Pittsburgh Area

I served as Kennywood's liaison to the media and managed the park's brand on social media and other digital spaces. In this role, I was tasked with preserving and enhancing the reputation of a storied amusement park that is both a civic treasure in the Greater Pittsburgh area and one of only two parks recognized as a National Historic Landmark.My primary responsibilities included serving as a spokesperson for Kennywood, pitching story ideas to local, national and industry-related media… Show more I served as Kennywood's liaison to the media and managed the park's brand on social media and other digital spaces. In this role, I was tasked with preserving and enhancing the reputation of a storied amusement park that is both a civic treasure in the Greater Pittsburgh area and one of only two parks recognized as a National Historic Landmark.My primary responsibilities included serving as a spokesperson for Kennywood, pitching story ideas to local, national and industry-related media sources, managing the response to crises large and small, overseeing brand voice and guest engagement via Facebook, Twitter, Instagram, YouTube and other digital communication channels. I focus not only on generating Earned media coverage for Kennywood but also Shared and Owned media, while also vetting and contributing on Paid media ventures.I continued leading Kennywood's PR & Communication efforts as I ascended into other roles from 2020 - 2022, leveraging my time management skills to continue generating interest and attention for the park. Show less

Greater Pittsburgh Area

I managed the marketing, outreach and public relations for one of the Home Instead Senior Care Network's premier franchises during a period of challenging transitions. Despite a significant cutback in the availability of state-funded care and a surge in the number of competing providers, we maintained our position as the market's leader in the non-medical in-home care industry.I accomplished this through inbound and outbound marketing, both B2B and B2C, building relationships with local… Show more I managed the marketing, outreach and public relations for one of the Home Instead Senior Care Network's premier franchises during a period of challenging transitions. Despite a significant cutback in the availability of state-funded care and a surge in the number of competing providers, we maintained our position as the market's leader in the non-medical in-home care industry.I accomplished this through inbound and outbound marketing, both B2B and B2C, building relationships with local health care providers to generate referrals, organizing community education events to burnish Home Instead's reputation as a public resource. I am most proud of my efforts generating media coverage stemming from our community initiative 'Be a Santa to a Senior' (BASTAS). Over three holiday seasons, BASTAS nearly doubled in size, collecting approximately 3,000 gifts for isolated and impoverished senior citizens living at home or in care facilities within our service territory. We were able to secure numerous media placements for our efforts, and most importantly, brighten the holidays of hundreds of Pittsburgh-area seniors.Finally, I grew our online presence through social media, blogging, and improved search engine optimization, leading to a 50 percent increase in the number of inquiries made online. Show less

Savannah, Ga

• General assignment reporter for evening newscasts, covering hundreds of stories on wide range of topics o Responsible for all elements of content creation, including story generation, planning, camera work, video editing and script writing o Rose in ranks from weekend reporter assigned the business beat to lead reporter depended on to deliver each day’s ‘top story’ within six months o Selected to travel on assignment to affiliate station WIAT-TV in Birmingham, AL in April 2011 to… Show more • General assignment reporter for evening newscasts, covering hundreds of stories on wide range of topics o Responsible for all elements of content creation, including story generation, planning, camera work, video editing and script writing o Rose in ranks from weekend reporter assigned the business beat to lead reporter depended on to deliver each day’s ‘top story’ within six months o Selected to travel on assignment to affiliate station WIAT-TV in Birmingham, AL in April 2011 to chronicle devastating tornados that ravaged the state o Presented stories live on air each newscast to coverage area of more than 300,000 homes o Completed all work within tight deadlines, typically with little assistance• Converted broadcast stories into online print articles written in AP style o Consistently among staff leaders in monthly online article posting tallies• Promoted, updated and broke stories via station’s web site and social media channels• Correspondent for monthly special broadcast, “Savannah’s Most Wanted,” delivering one in-depth report per broadcast• Built relationships with key players in Savannah/Hilton Head community in order to generate content o Primary beats included government/politics, crime, and business• Researched intricacies of each assignment to effectively convey information to wide-ranging audience• Trained new reporters and interns• Served as fill-in anchor/producer for news and sports departments, responsible for planning coverage, assigning staff roles and ensuring successful airing of broadcast Show less

Yakima, Washington Area

I broke stories and built strong relationships with subjects as KNDO-TV’s weekend reporter. As the only person in the Yakima, Wash. newsroom on weekends, I was responsible for providing coverage of the Yakima Valley for dual-market newscasts between KNDO and affiliate KNDU in Kennewick, Wa., often leading the newscast. The contact list I built on weekends benefitted me and fellow news staff during the week. I helped KNDU/KNDO build Facebook and Twitter presences from scratch in 2009, along with… Show more I broke stories and built strong relationships with subjects as KNDO-TV’s weekend reporter. As the only person in the Yakima, Wash. newsroom on weekends, I was responsible for providing coverage of the Yakima Valley for dual-market newscasts between KNDO and affiliate KNDU in Kennewick, Wa., often leading the newscast. The contact list I built on weekends benefitted me and fellow news staff during the week. I helped KNDU/KNDO build Facebook and Twitter presences from scratch in 2009, along with filing breaking news reports on www.kndo.com. I also co-anchored KNDU/KNDO’s September - March weekly special Sports Finale broadcasts, covering high school football and basketball throughout the Yakima Valley and occasionally filled in as the station’s sports anchor/producer/reporter. Show less

State College, Pennsylvania Area

I took a leading role in the production of the first (and at the time only) entirely student-produced content on the Big Ten Network. This Penn State University class created 30-minute newsmagazine shows examining issues affecting the current generation of college-age students for the show, "We Are...The Millenials." I planned show topics and executed creation of the ensuing stories, leading a small group within the class of 15 in arranging and conducting interviews, shooting video on Sony HD… Show more I took a leading role in the production of the first (and at the time only) entirely student-produced content on the Big Ten Network. This Penn State University class created 30-minute newsmagazine shows examining issues affecting the current generation of college-age students for the show, "We Are...The Millenials." I planned show topics and executed creation of the ensuing stories, leading a small group within the class of 15 in arranging and conducting interviews, shooting video on Sony HD cameras, writing story scripts and editing all the content together using Final Cut Pro. As a class, we produced two entire shows and part of a third, more than doubling the content output of the prior semester. Show less

State College, Pennsylvania Area